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An Evening of Everyday Things

EDT_13

Pentagram recently hosted a private view of ‘Everyday Things’, a collection of 19 objects by artists and designers curated by Do The Green Thing and WWF-UK to promote Earth Hour 2015. During the evening, 200 people filed into Pentagram’s front room to enjoy the exhibition and hear Naresh Ramchandani – the co-founder of Do The Green Thing and Pentagram partner – speak about why it was put together.

This is the third time that Do The Green Thing has teamed up with WWF-UK to create a campaign for Earth Hour. In previous years, the campaigns have been poster-based, featuring submissions from the great and the great, including Sir Paul Smith, Sir Quentin Blake, Marion Deuchars, Neville Brody, Rankin and Pentagram partners Paula Scher, Marina Willer, Domenic Lippa, Harry Pearce, Natasha Jen, Abbott Miller and Angus Hyland.

This year, Do The Green Thing and WWF-UK wanted to do something a little different. As Naresh Ramchandani explains, “We wanted to create pieces that could be in the real world rather than on a screen; that could be physically worn, touched, held, sat on, used; that could give a better sense of what a sustainable life and would actually look and feel like.”