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New Work: 443 Greenwich Street

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Located in New York’s historic North TriBeCa neighborhood, 443 Greenwich Street is a landmark 1882 factory building that is being transformed into luxury residences. Pentagram’s Natasha Jen and her team have designed the brand identity and marketing campaign for the development, which features a distinctive monogram inspired by the building’s unique floor plan and industrial past.

Cooper Hewitt Reopens With Graphics by Pentagram

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Cooper Hewitt, Smithsonian Design Museum reopens today following a three-year renovation that restores the historic Andrew Carnegie Mansion and increases the museum’s exhibition space by 60 percent. Pentagram’s Michael Gericke and Eddie Opara and their teams have collaborated on the graphics for the revitalized institution, including a bold new graphic identity, website, signage, wayfinding and exhibition graphics.

Michael Gericke and his team developed a vibrant and contemporary signage and environmental graphics program for the mansion’s exterior and interior. The program includes the exterior identity, exhibition directories, wayfinding and donor recognition graphics. The Andrew Carnegie Mansion is a historic landmark and cannot be physically altered, so the team found ways to creatively integrate the signage into the building in an impactful but non-intrusive way.

From Russia With Type

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Pentagram’s Paula Scher has created the cover design for this weekend’s edition of The New York Times Book Review, a special issue devoted to the subject of Russia. Inspired by Constructivist typography, Scher’s design suggests the breadth of the issue’s content, which ranges from contemporary Russia to its political history and its relationship with the US. The arrangement of type reads not only as RUSSIA, but also as USSR and USA. (Scher has a longstanding love for Constructivist type and helped revive its use in postmodern design; her iconic Best of Jazz poster turns 35 this year.)

Scher recently designed the cover of another special issue of the Book Review that focused on women and power.

Project Team: Paula Scher, partner-in-charge and designer; Irina Koryagina, designer.

New Work: ‘Malformed’

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An unusual new book designed by Stu Taylor and partner DJ Stout in Pentagram’s Austin office comes out of the closet, literally, on December 2. Published by powerHouse Books, Malformed: Forgotten Brains of the Texas State Mental Hospital features still-life images of brains by Austin-based photographer Adam Voorhes with reporting and essays by Alex Hannaford.

“The book will be out just in time for those hard to shop for Christmas gifts,” quips Stout. “But seriously, these expertly crafted images may not be everyone’s cup of tea, but I think they are fascinating and beautiful in their own right.”

New Work: New City Books

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New City Books is a joint publishing imprint of the Syracuse University School of Architecture and Princeton Architectural Press that explores architecture, landscape architecture, infrastructure, and planning in the redevelopment of the civic realm. Pentagram’s Michael Bierut and his team have designed the series, which highlights the formative nature of innovative design and makes a case for strategies that spur widespread support of reurbanization in American cities.

While the five books in the series are united by the topical thread of urban redevelopment and design, the content of each book is highly specific in its own right. Rather than applying the same design elements across the series, each book is distinguished by its own set of display typefaces for titles, heading, and the body copy, as well as a unique spine color that alludes to the information within. The New City Books wordmark is set in the same typeface as the copy within the corresponding book.