Pentagram

New at Pentagram

Skip to content

Preview: ‘Century: 100 Years of Type and Design’ at AIGA

CAnimation_Gif
Abbott Miller’s identity for Century features a letter “C” rendered in segments of Monotype fonts.

Created by Pentagram’s Abbott Miller and produced and curated by Monotype, Century: 100 Years of Type and Design is a new exhibition at the AIGA National Design Center in New York that celebrates the integral role of type in design. Organized as part of AIGA’s centennial year, the show opens this Thursday, May 1, and will serve as the hub of two months of presentations, lectures, workshops and receptions.

Century features a host of rare works and unique artifacts from leading design organizations including Monotype, AIGA, Pentagram, Mohawk Paper, the Type Directors Club, Condé Nast, Hamilton Wood Type and Printing Museum, the Type Archive, the Herb Lubalin Study Center at Cooper Union, Alan Kitching and the Museum of Printing.

Miller was honored with the AIGA Medal this year. His exhibition design for Century transforms the AIGA gallery into an immersive environment of typography. The walls and ceilings have been dotted with hundreds of typographic periods drawn from the Monotype library. The idea of multiplicity is reinforced in Miller’s mark for the exhibition, a letter “C” rendered in segments of different Monotype fonts. In an animation created for the gallery, the “C” cycles through hundreds of typefaces that move like the minute hand on a clock.

Century is free and open to the public and remains on view through June 18 at the AIGA National Design Center, 164 Fifth Avenue, New York City. Read more about the exhibition here.

New Work: Codecademy

blogPost-01_1_logo

Codecademy is the premier online educational platform that offers free coding classes in different programming languages such as Python, PHP, jQuery, JavaScript, and Ruby, as well as Application Programming Interfaces (APIs) and markup languages including HTML and CSS. Founded in 2011 by Zach Sims and Ryan Bubinski, the innovative platform has quickly expanded to encompass over 24 million users who have collectively submitted several billions of lines of code. Codecademy sees its mission as nothing less than changing the future of education, addressing the need for computer programmers and the lack of the discipline in current curricula with an easily accessible platform that everyone can use.

Pentagram’s Eddie Opara and team have developed a comprehensive new identity system for Codecademy and the user interface for the platform’s redesigned website, which launched earlier this week. Inspired by coding, the identity has been conceived as an adaptive kit of parts that can be extended as the company grows and establishes partnerships with other organizations.The designers worked closely with the Codecademy co-founders and lead designer Manuel Lima on the program.

“Codecademy is a business we’ve built to help everyone in the world learn the skills they need to make things and find jobs,” says Zach Sims. “We think our new look will make Codecademy’s impact even greater for the millions of people who have already started learning on the platform, as well as future users who want to code.”

New Work: ‘Scenes from the City, Revised and Expanded’

NY_MB_Rizzoli_SFTC_2014_2_new_cover

New York has always been a favorite location for filmmakers, but over the past decade production in the city has exploded, increasing by 25 percent and contributing over 130,000 jobs and $7.6 billion to the economy. Helping to fuel this boom is the New York City Mayor’s Office for Media and Entertainment, the first city agency of its kind in the world. Established in 1966, the office oversees film and television production in New York and fosters the relationship between filmmakers and the local economy.

Produced with the agency, Scenes from the City: Filmmaking in New York. Revised and Expanded is the new 2014 edition of James Sanders’ history of the past five decades of film and television shot in NYC, from Sweet Smell of Success and “The Honeymooners” to The Amazing Spider-Man and “Girls.” Pentagram’s Michael Bierut and team have designed the new edition, building on their format for the original 2006 book.

On the occasion of the Tribeca Film Festival, James Sanders will be speaking about the book and signing copies at Barnes & Noble Tribeca tonight at 6 pm.

New Work: Gato

GATO_blog1_REV_620

This spring legendary chef Bobby Flay makes his long-awaited return to the New York dining scene with Gato, his first restaurant to open in the city in nine years. Gato serves a Mediterranean menu inspired by the flavors of Spain, Italy, France and Greece. For the restaurant’s identity, Flay turned to Pentagram’s Michael Bierut and team, who previously designed the graphics for Flay’s brasserie Bar Americain and popular fast-casual chain Bobby’s Burger Palace. The Gato graphics complement the restaurant’s bold cuisine and industrial-chic NoHo setting with strong typography and a factory aesthetic.

New Work: GLUCK+

Gluck_Logo6_620

The innovative New York based architecture firm GLUCK+ is a pioneer of Architect Led Design Build (ALDB), an integrated strategy that makes architects responsible for all aspects of the architectural process, from conception to construction. An alternative to the traditional design-bid-build process, ALDB puts the same people in charge of an entire project, resulting in better quality and cost of the finished building. Pentagram’s Eddie Opara and his team have collaborated with GLUCK+ on a comprehensive rebranding that highlights the firm’s multi-disciplinary approach in the new GLUCK+ name and identity, as well as a dynamic new website.

New Work: Great Eastern Energy

gee_01

Great Eastern Energy is one of the largest alternative suppliers of natural gas and electricity in New York, New Jersey and Massachusetts. Founded at the start of energy deregulation in 1996, GEE is an Energy Service Company (ESCO), or third-party energy retailer, that offers consumers the opportunity to choose who supplies their energy and helps them create more cost-efficient plans, then coordinates with local utility companies like Con Edison or National Grid for delivery of the energy to homes and businesses.

Pentagram’s Natasha Jen and team have designed a new identity for GEE that positions the company as a unique and innovative energy provider. Modern, friendly and accessible, the identity is part of a comprehensive program of graphics we created for GEE that helps educate consumers about energy and design their own solutions to save energy. Since the launch of the identity this winter, the number of consumers who have made the switch to GEE has increased by an extraordinary 500 percent.

A Canvas in the Cosmos

Pentagram’s Naresh Ramchandani and Marina Willer have lent their support to help create a prototype for SKYPAD – an intergalactic web app for WWF’s Earth Hour, the world’s largest switch-off event.

In collaboration with Google Labs and Grumpy Sailor, Naresh Ramchandani and his team conceptualised and named a fun, engaging, shareable concept to raise awareness for the event.

“We wanted to create a kind of galactic creative Avaaz,” says Naresh Ramchandani. “We wanted to create a canvas on which people could express, in constellation form, their support for Earth Hour and the Earth in general.”

New Work: Sotheby’s

Sothebys_1

Established in 1744, Sotheby’s is one of the world’s oldest and largest auction houses, and the oldest company listed on the New York Stock Exchange (ticker symbol: BID). From its roots as a book dealership, the auction house has grown over the past three centuries into a global company that ranks alongside the great art museums in the breadth of its influence and expertise. Pentagram’s Abbott Miller has been collaborating with Sotheby’s over a two-year period to bring stronger coherence to the full spectrum of the company’s identity and communications, including its website, catalogues, and magazine. Miller and his team worked closely with Sotheby’s leadership, collections specialists, and design and technology teams in New York and London to develop the comprehensive program.

New Work: Jigsaw

1-jigsaw_11845

Jigsaw is the production company of the Academy Award-winning documentary filmmaker Alex Gibney, known for his gripping and insightful documentaries Taxi to the Dark Side, Enron: The Smartest Guys in the Room, We Steal Secrets: The Story of Wikileaks, and most recently, The Armstrong Lie, about Lance Armstrong. Pentagram’s Emily Oberman and team have created a new identity for Jigsaw that uses dynamic typography to convey the director’s hard-hitting yet balanced approach.