Published by Laurence King and edited by Michael Evamy, Logotype is a new book that showcases over 1,300 type-based logos.
Angus Hyland, who is the consultant Creative Director to Laurence King, has designed the cover for Logotype, using custom drawn letters, making a logotype for the book itself.
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Pentagram’s Lorenzo Apicella has designed a new branch for M&T Bank in Newburgh, New York. The branch is the sixth to be completed using our design language for M&T, testing its adaptability and visual impact across a wide spectrum of site types and branch sizes.
Apicella has worked with M&T since 2008 to develop a distinctive brand language for the bank and its branches, to help set M&T apart from its competitors and create a 360-degree experience of the brand. The architecture demonstrates the core values of M&T with a forward-looking design that communicates both openness and security. Like M&T’s other new branches, the building has been constructed to Leadership in Energy and Environment Design (LEED) standards.
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According to the theory of plate techtonics, some 225 million years ago the continents of Earth were joined in a supercontinent that scientists have called “Pangaea,” or Greek for “all lands.” In the intervening eons, designers have evolved on their various landmasses, sometimes encountering one another at design conferences, in design annuals, and on design blogs.
It’s been said that the essence of design is the process of taking things apart and putting them together. The new permanent identity for the International Design Alliance (IDA) Congress created by Pentagram’s Michael Bierut and Hamish Smyth uses the visual metaphor of Pangaea to symbolize the unification of the design organizations—and designers—of the world. The system has been implemented for the identity of the 2013 IDA Congress in Istanbul, announced this week.
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For the last decade, Pentagram’s William Russell has worked with Alexander McQueen on their stores and interiors around the world. In this video, Russell tells his story working with Lee and the brand, sharing his favourite moments, the challenges and what he learned along the way.
Hot Bread Kitchen is an innovative social enterprise that employs and empowers immigrant and low-income women in the art of making and selling bread. Founded by Jessamyn Rodriguez, the non-profit bakery provides paid on-the-job training and produces breads inspired by its bakers and the countries they come from. The multi-faceted program creates a platform for developing regional and ethnic bread products, teaching English as a second language, and entrepreneurship.
Pentagram’s Abbott Miller has designed branding for Hot Bread Kitchen that highlights the bakery’s mission and helps raise its profile as it begins to expand from New York to other cities. The project was recently featured on Fast Company’s Co.Design blog.
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Founded in 1768, the Royal Academy of the Arts is one of Britain’s oldest institutions, with a mission to support, promote and create visual arts through exhibitions, education and discussion.
For Harry Pearce, creating a new identity for this 244-year old institution was about being sensitive to the past, bringing authority to the present and creating a foundation for a confident future. Pearce and his team worked alongside Jane Wentworth and Will Dallimore at the RA on the strategy and communication of a new identity. The challenge was to produce a set of design principles appropriated from the RA’s history but expressed in a modernist form, and to develop a visual language that would not be lost in the background but could also stand with authority in the foreground.
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Pentagram’s Paula Scher has designed a new brand identity for Weight Watchers, the world’s leading provider of weight management services. Modern, open and energetic, the identity brings to life the transformation that members experience when they adopt a new lifestyle that can lead to significant weight loss.
Weight Watchers is one of the most trusted brand names among weight-conscious consumers. Each week approximately 1.3 million members attend over 45,000 Weight Watchers meetings around the world, and last year consumers spent almost $5 billion on Weight Watchers branded products and services. The new identity captures the brand’s spirit of change with a fresh, vibrant color palette, bold typography, and graphics that use gradation to visually embody transformation.
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Quick Link: Abbott Miller’s Branding for Hot Bread Kitchen Featured in Fast Company
Shopping and gift-giving are all about choices. Should you give her shoes or earrings? Do they want something for the house or a present that’s more personal? And how about a little something for myself?
Pentagram’s new fall campaign for Saks Fifth Avenue attempts to diagram this complex decision-making process in a series of humorous flowcharts. Designed by Michael Bierut and Katie Barcelona with Sabrina Friebis Ruiz, the graphics appear on shopping bags, print promotions and advertising for the luxury retailer. In developing the campaign, Pentagram worked once again with Saks Executive Vice President and Chief Creative Officer Terron Schaefer and his creative team led by Christopher Wieliczko and Andrew Winton.
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Last weekend, on the occasion of Veterans Day, the Museum of Fine Arts, Houston (MFAH) opened a landmark exhibition exploring the experience of war through the eyes of photographers. WAR/PHOTOGRAPHY: Images of Armed Conflict and its Aftermath is an unprecedented collection of nearly 500 photographs, books, magazines, albums and photographic equipment. Images in the show were recorded by more than 280 photographers from 28 nations, spanning 6 continents and more than 165 years.
Accompanying the show is an epic illustrated catalogue, also titled WAR/PHOTOGRAPHY: Images of Armed Conflict and its Aftermath, that features interviews and essays by curators, scholars and military historians. The over 600-page volume designed and produced by Pentagram Associate Julie Savasky and Partner DJ Stout in our Austin office is breathtaking in its scope and despairing in the morality of its tale.
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