Square Pie is Britain’s first gourmet pie company, having created 116 different types of pie and providing a truly British culinary experience. To coincide with this week’s launch of their new outlet in Stratford City Westfield, Square Pie asked Pentagram to refresh their identity to reflect their experience within the industry.
In his new book A Country of Cities: A Manifesto for an Urban America, the architect and urban planner Vishaan Chakrabarti argues that well-designed cities are the key to solving many of the country’s challenges, from the sluggish economy and imperiled environment to rising public health costs and growing social inequality. Chakrabarti suggests that, contrary to what many Americans believe, urban density is actually better for the health and happiness of the country, as well as of the planet, and the trend of fast-growing cities can be harnessed to create an “infrastructure of opportunity.” The highly readable book was recently selected as one of Designers & Books’ 10 Notable Books of 2013 (so far) and will be the subject of a special Oculus Book Talk with Chakrabarti tonight at the Center for Architecture.
Pentagram’s Michael Bierut and Britt Cobb worked on the design of the book with SHoP Architects’ Omar Toro-Vaca and Ryan Lovett, and Metropolis Books publisher Diana Murphy, helping to establish a clear, cogent framework that showcases the author’s manifesto. Chakrabarti makes his case simultaneously in words and pictures: an intelligent, closely reasoned thesis, accompanied by a series of 100 diagrams and infographics that bring the thesis to life.
The Stanford Graduate School of Business is one of the most prestigious MBA programs in the world and is currently ranked as the No. 1 business school in the United States by U.S. News & World Report. (It shares the top spot with Harvard.) Located in the heart of Silicon Valley, Stanford GSB is part of a community that includes many of the world’s most forward-looking companies, and the school has an ambitious vision of business as a force for social good. Pentagram’s Luke Hayman and team have redesigned Stanford Business magazine, the quarterly alumni publication, with a new format inspired by Stanford’s commitment to innovation.
Hayman worked closely with Stanford Business’s new editor-in-chief Michael Freedman to develop the redesign. Freedman joined the publication from a background in news journalism, and true to the school’s mission, has re-imagined the alumni magazine with a format that is lively, engaging and impactful, and helps connect GSB to the world at large. The first issue of the redesign was launched in the spring, and the new Summer 2013 issue is out now.
Makr Shakr in action at this year’s Google I/O conference and Milan Design Week.
As any cocktail connoisseur knows, mixology is a precise science, and everyone has their own way of customizing their favorite drink. Makr Shakr was an installation at this year’s Google I/O conference that used robotic barmen to mix drinks in approximately one googol (that’s 10 to the power of 100) different crowd-sourced combinations. Developed by the MIT Senseable City Lab in collaboration with the Coca-Cola Company and Bacardi Rum, the project featured an identity, web application and data visualization designed by Pentagram’s Eddie Opara and team.
Conference attendees downloaded the Makr Shakr app on their handheld devices and mixed and selected ingredients as their own virtual barmen, then watched as the cocktails were crafted by three KUKA robots and delivered via conveyor belt. As the drinks were prepared, a digital display behind the bar showed the queue of drinks in the works, profiles of the users, and the precise mixture of ingredients in their drinks, as well as what cocktails and ingredients were trending across the crowd.
This week saw the grand opening of MUSE, the Museum of Science in Trento, North Italy. The opening was marked by a 24 hour party attended by 20,000 people.
The building took nearly a decade to complete and was designed by Renzo Piano. It houses six floors of incredible natural history including the Alpine region’s largest dinosaur exhibition and re-creations of the world’s biomes.
The second edition of EXEL, the annual research magazine published by Drexel University in Philadelphia, began hitting mailboxes earlier this month. The new 2013 issue was designed and produced by partner DJ Stout and lead designer Carla Delgado in Pentagram’s Austin office, following their successful design of the magazine’s inaugural issue in 2012.
The latest incarnation of the award-winning publication features an eye-catching school of fish swimming about on its cover. The magazine’s distinctive cover format unfolds to reveal the word DREXEL, a large graphic letter “X” and 23 exotic fish representing a sampling of species native to Brazil’s imperiled Xingu River, including Peckoltia sabaji, named after Academy of Natural Sciences of Drexel University Ichthyology Collection Manager Mark Sabaj Perez. Like the premier issue, the second edition of EXEL features a wide array of visually dynamic scientific photography, illustration and infographics used in modern, inventive layouts to express Drexel’s rich research narratives. “Our emphasis is on featuring the research—the actual subject matter of the research—not just the researchers,” says Stout. “Science and research is inherently interesting. All a designer needs to do is find the right image and get the hell out of the way.”
New York’s luxury real estate market continues to boom with no signs of slowing. If you seek proof, look no further than the residential condominiums at 150 Charles Street, a project which is completely sold out despite still being under construction. Pentagram’s Michael Bierut and his team worked with the project’s developer, the Witkoff Group, and marketing agents Douglas Elliman to create the 150 Charles’s brand identity and marketing materials.
Located in the Far West Village, 150 Charles combines the historic charm of the neighborhood with state-of-the-art architecture. The identity and marketing for the project were designed to support this image of understated elegance.
At the start of the year, Harry Pearce revealed a new identity for Royal Academy of Arts, the institution led by eminent artists and architects. In this short video, Pearce speaks about how he reached his design solution, creating a new identity that would launch the RA into its next era whilst honouring its 244 years of heritage. The RA is currently showing the Richard Rogers Inside Out exhibition featuring a film made by Pentagram’s Marina Willer that celebrates his career.
The Austin Museum of Art (AMOA) and Arthouse, Austin’s contemporary art museum, merged in 2011 and became AMOA-Arthouse. That unwieldy name and the resulting identity, basically the two original logos shoved uncomfortably together, just added to the general confusion and misconceptions about the new entity. The museum’s awkward name and logo-sandwich, the unfortunate product of a shotgun wedding, just underscored the fact that it used to be two organizations. It didn’t help things that the combined visual arts institutions were housed under two separate roofs in different parts of the city. After the merger AMOA, which had been mostly downtown for several years, moved back into an old stately lakeside villa called Laguna Gloria and Arthouse stayed in the Jones Center, a modern revamped theater on 7th Street and Congress Avenue downtown. Last January the museum’s new executive director, Louis Grachos, enlisted Pentagram to help rename AMOA-Arthouse and to develop an original brand identity that expressed his ambitious vision for the new museum. The chosen name, The Contemporary Austin, and its sleek new look were unveiled for the first time to the public on July 18th.