Quick Link: DJ Stout to Speak at Design Indaba 2014
Last month the University of Colorado Boulder (CU-Boulder) began unveiling a new visual strategy created by Pentagram. Partner DJ Stout and designers Kristen Keiser and Stu Taylor in Pentagram’s Austin office worked closely with the university’s communications team led by Frances Draper, Michael T. Campbell and Jon Leslie to develop the comprehensive branding initiative.
An updated identity scheme designed by Landor Associates was adopted by the University in 2010. The University of Colorado system includes CU Denver, CU Colorado Springs, CU Anschutz Medical Campus (in Denver) and the original campus in Boulder. Stout and his team were engaged by CU-Boulder a year ago this month and tasked with the challenge of developing a visual strategy that would distinguish the mothership from the other three campuses in the University of Colorado system. The new strategy needed to convey the distinctive personality of CU-Boulder without violating the systemwide identity guidelines developed by Landor.
“The trick was coming up with something that expressed the unique, quirky character of the Boulder campus while wearing the straitjacket of the new identity system,” says Stout. “I felt a little bit like Houdini at times.”
In his never-ending quest to capture the Road Runner, Wile E. Coyote has been a faithful customer of the Acme Company, whose products—Spherical Bombs, Rocket Skates, Spring-Powered Shoes—invariably fail him at the worst possible time. Pentagram’s Daniel Weil has reimagined designs for five of these gadgets, rendered as a series of highly detailed technical diagrams. The drawings were inspired by Ian Frazier’s classic humor essay Coyote v. Acme and accompany a republishing of the article for Pentagram’s annual holiday card.
Pentagram partner DJ Stout and designer Barrett Fry in our Austin office have been designing LMU Magazine, the magazine of Loyola Marymount University in Los Angeles, since they reworked it in 2010. At the time, the Austin team changed the publication’s name from Vistas to LMU Magazine, created LMU Magazine Online, and developed an LMU Magazine App for tablets and mobile. Stout and Fry have collaborated with the magazine’s talented Art Director Maureen Pacino and Editor Joe Waklee-Lynch since the launch issue of the redesign. The new Fall 2013 issue includes a feature on LMU alumnus Van Partible, who created the cartoon classic “Johnny Bravo” while he was a student. Partible sports a “Bravo-esque” bouffant on the front cover of the publication, and his two-dimensional alter-ego shows off the animator’s towering inspiration on the back cover (watch a short film about the cover shoot on LMU Magazine Online).
Partner DJ Stout and designer Barrett Fry in Pentagram’s Austin office have designed a new sign and additional branding materials for the second location of Lucy’s Fried Chicken on Burnet Road. The sign Stout and Fry created for the original South Congress Avenue restaurant in 2012 featured a dark-haired Lucy holding a chicken leg and kicking one of her own human legs through the magic of old-school neon animation. The Pentagram team worked with Austin’s retro-sign guru Evan Voyles on that sign and the new one, which features a sassy redhead. Owner James Holmes named the restaurant after his grandmother who taught him how to make fried chicken.
“At first he was thinking it would just be the exact same sign,” says Stout. “But we suggested introducing a new girl, maybe her sister, for the second location. This time Lucy’s holding a bucket of chicken and wearing a blue dress with white polka-dots.”
Pecha Kucha, which means “chit chat” in Japanese, is an evening of creative inspiration originally imported from Tokyo in 2003. Currently there are over 700 chapters in cities all over the world. The challenging Pecha Kucha format involves 10 local speakers chosen from a variety of disciplines who are allowed 20 slides a piece set on a timer of 20 seconds per slide. The fast-paced “20 X 20″ presentations, just over six minutes per person, make for a thoroughly entertaining night of insight, artistry and passion. The Austin chapter was founded by Herman Dyal and Carla Fraser, and Lana McGilvray and Pentagram partner DJ Stout took over as directors in 2011.
Stout and his colleague Stu Taylor at Pentagram’s Austin office started designing original posters for the events with Pecha Kucha volume 10, which was staged at a rock ‘n’ roll hot rod customizing garage called the Austin Speed Shop, and they have now completed the poster for Pecha Kucha 18, to be held this week at the Livestrong headquarters in East Austin. Over time the commemorative silk-screened posters, which always feature the names of the 10 guest presenters, have become collectors’ items in Austin.
Pentagram Partner DJ Stout and designer Carla Delgado in our Austin office have designed World Wildlife magazine, a new publication for the World Wildlife Fund based in Washington, DC. The World Wildlife Fund—the group with the iconic Panda logo—is the world’s leading conservation organization. The WWF works in 100 countries and is supported by 1.2 million members in the United States and close to 5 million around the world. WWF’s unique way of working combines global reach with a foundation in science, involves action at every level from local to international, and ensures the delivery of innovative solutions that meet the needs of both people and nature.
When the WWF started envisioning World Wildlife magazine they knew they wanted to find new ways to inspire their members and partners, connect them to nature, and bring them closer to their conservation work through vivid storytelling, compelling photography and first-class design. They reached out to Pentagram Austin at the beginning of the year and the first issue of World Wildlife debuted last month. In addition to the flagship print publication, Stout and Delgado designed a smaller digest of the magazine that includes a collectible wildlife poster that can be pulled out and framed or hung on the refrigerator, and Associate partner Julie Savasky, with Hunter Cross, created a tablet app adaptation of the magazine.