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New Work: Kikori Whiskey

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Pentagram Austin partner DJ Stout and lead designer Barrett Fry have designed the identity, packaging and print collateral for a new Japanese whiskey called Kikori. The name Kikori, which was developed by the Pentagram team, means “woodsman” in Japanese and was inspired by the lush forests that surround the distillery in Kumamoto on the island of Kyushu in southern Japan, where the whiskey is made.

In addition to a spare, all-caps word mark, Stout and Fry created a traditional Japanese symbol for Kikori featuring an image of a woodsman with an axe slung over his shoulder and carrying a lantern. The mark references Visu the woodsman, the stubborn protagonist in a cautionary Japanese folk tale about life without balance. Working day and night, Visu forsakes his family and friends. When advised to seek his spirit, he abandons his work and drifts even further from his family. Eventually he loses everything.

New Work: Theatre Under the Stars

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Pentagram’s DJ Stout and his team in the Austin office have designed a new identity and website for Theatre Under The Stars, Houston’s acclaimed non-profit musical theater company known as “TUTS” to the locals. The completely overhauled website is a part of TUTS’ campaign to update and freshen the company’s brand, following the new logo reveal earlier this year.

Theatre Under The Stars, which offers a world-class musical theater experience ranging from full-scale Broadway productions to educational initiatives, literally got its start under the stars. Founded in 1968, TUTS began staging its mix of touring musicals and self-produced shows at the Miller Outdoor Theatre in Hermann Park. What began as free summer shows, a beloved staple for the Houston public to this day, TUTS’ role in all facets of theater arts has flourished beyond its origins in the open air. To date, TUTS has produced more than 300 musicals including many local, national and world premiers and has made the Hobby Center for the Performing Arts its home.

New Work: NLand Surf Park

Surfs up in Austin! Well, not quite yet, but a new surf park scheduled to open in 2016, the first inland surf destination in North America, does have a name and an identity courtesy of Pentagram’s Austin office. NLand Surf Park will be bringing the ocean to land-locked Central Texas in a lagoon roughly the size of nine football fields. The ambitious, Texas-sized development is the brainchild of engineer and surfer Doug Coors, who is a descendant of brewing legend Adolph Coors.

The park will feature 11 surfing areas with four different skill levels ranging from beginner to professional. NLand is partnering with Wavegarden, a Spanish engineering firm that invented a wave technology that creates one-foot, four-foot and perfectly tubing six-foot waves every 60 seconds. The waves never lose power or shape.

“We designed the park to tread lightly on the land and all its resources, especially water,” says Coors. “Even in the most challenging drought conditions, we will be capable of operating the lagoon with only rainwater. As an engineer, I am incredibly proud of what we will be creating in Austin, and as a surfer, I can’t wait to share the waves with my family and friends.”

New Work: ‘The Great Minds of Investing’

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The first time Michael O’Brien photographed Warren Buffett (for Esquire) in 1988 it changed his life. From that moment on the photographer became a devoted student of value investing, Buffett’s company Berkshire Hathaway, and a super fan of the “Oracle of Omaha.” He even named his dog Buffett. Now O’Brien’s portraits and William Green’s profiles of the top investors in the world have been published in The Great Minds of Investing, a new book designed and produced by partner DJ Stout and designer Barrett Fry in Pentagram’s Austin office.

The Great Minds of Investing, one of the first books of its kind, was the brainchild of Hendrik Leber, who is the founder and managing partner in ACATIS Investment, a German asset management firm based in Frankfurt. Leber found a co-conspirator in O’Brien and commissioned the value investment enthusiast to photograph 33 of the preeminent investors of our time. O’Brien traveled all over the U.S. and Europe to capture his elusive subjects on film. His large-format, black-and-white portraits, formal and dignified, show the confident demeanor of the profession—and a lot of nice suits.

New Work: The Museum of Fine Arts, Houston Magazine

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Partner DJ Stout and designer Carla Delgado in Pentagram’s Austin office have redesigned the flagship publication of the Museum of Fine Arts, Houston (MFAH). The second issue of the new magazine will be mailed this month. In addition to completely revamping the publication, the Pentagram team, working closely with the MFAH’s Director, Gary Tinterow, and the museum’s Publisher in Chief, Diane Lovejoy, changed the title’s name from MFAH Today to The Museum of Fine Arts, Houston Magazine, or “h Magazine” for short.

New Work: World Wildlife Fund Gifts

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In 2013 Pentagram’s Austin office created World Wildlife, the new flagship publication for World Wildlife Fund (WWF) based in Washington DC. WWF—the group with the iconic panda logo—is the world’s leading conservation organization. WWF works in 100 countries and is supported by 1.2 million members in the United States and close to 5 million around the world. WWF’s unique way of working combines global reach with a foundation in science, involves action at every level from local to international, and ensures the delivery of innovative solutions that meet the needs of both people and nature.

Now partner DJ Stout and designer Kristen Keiser in Pentagram’s Austin office have redesigned WWF’s gift catalog, WWF’s annual fundraising effort. In addition to gifts like T-shirts and tote bags, WWF supporters are given the opportunity to make symbolic adoptions of wildlife around the world, and based on the level of their donations receive a formal adoption certificate, a species spotlight card, a full-color photo and a soft plush representation of the animal, or animals, they care about. The donations generated by the catalog are used in general support of WWF’s conservation efforts around the world. So far the Winter 2014-2015 gift catalog has increased sales by 10 percent.