The 83rd International Geneva Motor Show was a landmark event for Rolls Royce, with the launch of their new Wraith, which the carmaker calls the “most potent and technologically advanced” in its history. Justus Oehler and his team designed the customer experience for their exhibition space, building on his work with the company over the last two years and creating a narrative and a monolithic expression for the brand, encapsulating style and elegance.
The space was multifaceted, featuring a large lounge with a seating and bar area, an atelier, a sales area and glass cabinets with after-sales items. All areas were gathered around a Rolls-Royce car, a focal point in the space. Oehler designed the atelier shelves, with all its original pieces sourced from the Rolls-Royce workshops and factory. He also designed the information graphics and selected the materials needed to develop the overall look and feel of the space, collaborating with Puchner P3 architects based in Munich.
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Justus Oehler and his team have designed the cover for the new edition of “Sketches of Spain” by esteemed Spanish poet and dramatist Federico Garcia Lorca.
Written in 1918, the book features a series of meditations on Spanish art, landscapes and history. This latest publication by Serif publishers is the first time that the highly acclaimed book has ever been published in the UK.
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This spring the Deutsche Kinemathek — Museum für Film and Fernsehen in Berlin presents Martin Scorsese, the first major exhibition about the visionary American director of films including Mean Streets, Taxi Driver, Raging Bull, Goodfellas, The Departed, Hugo, among many others. The exhibition was principally compiled from Scorsese’s private collection in New York, as well as the collections of his frequent collaborators Robert De Niro and Paul Schrader, housed at the Harry Ransom Center at the University of Texas at Austin.
Pentagram partner Justus Oehler and designer David Steingrüber in the Berlin office have designed the identity and communications campaign for the exhibition. The core element is a graphic device that transforms Scorsese’s name into a prism-like sculptural image, created by layering the typography and making it transparent, and by integrating a portrait of the director. The campaign complements the graphic identity and previous campaigns Oehler has created for the museum.
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Quick Link: Justus Oehler Joins Judging Panel for the Hiiibrand Award
Quick Link: Pentagram Named Most Influential Design Firm of the Past 50 Years
Quick Link: Justus Oehler to Speak on “Forgotten Architects” at the State Office for Historical Monuments of Berlin
Pentagram’s Justus Oehler and his team in Berlin have designed a new series of typographic posters for the Orchestre Philharmonique du Luxembourg, or OPL, the national orchestra of Luxembourg. The posters accompany the brand identity Oehler created for the orchestra last year.
Each poster is for a single concert, and the OPL presents up to 40 performances a year. The all-type posters create a fresh, distinctive look that promotes the OPL brand while also being flexible, inexpensive and easily produced. In the posters, lines of type emanate like waves of sound, in curves echoing the OPL identity. The colors are taken from the mark, which consists of four overlapping translucent color rings. The font is Walbaum.
Oehler also previously designed the identity for the Philharmonie Luxembourg, the concert hall where the OPL is based.
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With the world economy in tailspin, splashing out on expensive gifts for your loved one might be a bad move these holidays.
But fear not, because the Pentagram annual holiday card is here to help. Darling I got you a paperclip features a set of twelve gift tags that show how with a little creative thinking, even the cheapest present can show the richness of your love.
The presents featured include dental floss, a tennis ball, some batteries, a box of matches, a pack of sweeteners, and, of course, a paperclip.
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Quick Link: Justus Oehler Presents Lecture at New Design University
The Star Alliance is the world’s leading global airline network, serving over 600 million passengers each year across 980 destinations around the world. Founded in 1997 with five member airlines, the network has grown to include 27 member airlines, more than any other network in the world. This year the alliance celebrates its 15th anniversary and has commissioned Justus Oehler and his team at Pentagram Berlin to create a special mark for the occasion. Oehler created the original Star Alliance name and identity in 1997 and has been responsible for the organization’s communication and brand design on an ongoing basis.
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