We’re delighted to announce that Marina Willer’s work for the Serpentine Galleries has been shortlisted for Design Museum’s Design of the Year Award.
Willer worked with Brian Boylan to develop a united brand strategy for the Galleries, positioning Serpentine as an open landscape for arts and culture.
The identity is open, dynamic and thought-provoking. It features a custom typeface with a combination of sharp and rounded corners, and an aperture which opens up the logotype.
Quick Link: “Coyote v. Acme” Featured on Gizmodo
In his never-ending quest to capture the Road Runner, Wile E. Coyote has been a faithful customer of the Acme Company, whose products—Spherical Bombs, Rocket Skates, Spring-Powered Shoes—invariably fail him at the worst possible time. Pentagram’s Daniel Weil has reimagined designs for five of these gadgets, rendered as a series of highly detailed technical diagrams. The drawings were inspired by Ian Frazier’s classic humor essay Coyote v. Acme and accompany a republishing of the article for Pentagram’s annual holiday card.