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New Work: Moss Bros Identity

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Moss Bros. is a formal menswear company that has been making good quality clothing accessible to all Britons since 1851. Pentagram’s Harry Pearce has paid homage to this history of “suiting the nation” by creating a new visual identity for the brand.

Pearce and his team emphasised the company’s heritage by returning to the name ‘Moss Bros.’, moving away from the briefly adopted ‘Moss’. To reflect its British pedigree, Gill Sans is used in the logotype with Caslon elsewhere. The brand colour is a mix of classic suit colours that is supported by a subsidiary chalk tone inspired by tailoring patches.

New Work: Berry Bros. & Rudd Exceptional Casks Collection

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Berry Bros. & Rudd has released the first bottlings from its new Exceptional Casks Collection, an exclusive and exquisite range of rare spirits. Following Pentagram’s development of a new identity for the brand, Harry Pearce has designed the collection’s bottlings. 

Awards: Christian Louboutin’s Menswear Boutique

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William Russell’s concept for Christian Louboutin’s men’s shoe boutique in Selfridges has been shortlisted for a World Interior News award.

Selfridges has the largest dedicated men’s shoe department in the world, selling over 250 brands. The boutique offers a luxurious space in this crowded retail environment.

Russell and his team were briefed to create an immersive, masculine environment that captured the theatricality of Christian Louboutin’s designs. Contrasting materials and textures express this sense of drama and reflect the joyfulness that is synonymous with the personality of the French designer.

New Work: Nigel Cabourn – The Army Gym

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William Russell and team have designed Nigel Cabourn’s new flagship store in London. Based in Covent Garden, the store is Cabourn’s first outside of Japan.

The interior of the store reflects the brand, which is inspired by traditional British military uniforms and the iconic outerwear of famous explorers. As with all of Cabourn’s stores, the London edition takes aesthetic clues from old army gyms.

New Work: Index Ventures

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For almost twenty years, Index Ventures has been helping to shape how we see and interact with the world. As Europe’s leading venture capital firm, they have collaborated with iconic digital companies like asos, Dropbox, Skype and Soundcloud.

To reflect their unique approach to investment, Pentagram’s John Rushworth and Eddie Opera have created a new identity and website for the firm.