At the end of last year, entrepreneur Andrew Paulson acquired the rights to the World Chess Championship. He asked Pentagram to re-enoble chess by branding the pinnacle of chess; giving the World Chess Championship an identity, campaign and experience that could restore its reputation as a contest between the world’s greatest minds and capture the interest of a new generation.
Partners John Rushworth, Daniel Weil and Naresh Ramchandani first created a system of names. They named Paulson’s organisation World Chess, reflecting the World Chess Championship and chess as a world game. This led to a system of names for each competition: World Chess Championship, World Chess Blitz Championship, World Chess Junior Championship, and so on.
With the names in place, they chose to bring World Chess alive through the qualities of intelligence and intensity; the exceptional intelligence needed to process every possibility and permutation that can play out across the sixty four squares, and the heightened intensity of winning or losing a contest against a mind that proves itself to be superior or inferior to your own.
Continue reading “New Work: World Chess”
John Lewis, one of the UK’s largest department stores has just launched ‘House by John Lewis’, a broad contemporary range of products for modern day living.
Harry Pearce and his team were briefed to create an identity that would both introduce the range and work across a diverse array of products – and they developed a simple, flexible system that looks modern while catching the eye.
Continue reading “New Work: House for John Lewis”
Quick Link: Daniel Weil’s Clock for a Film Maker Featured on Fast Company
An all-star line-up of designers and thinkers gathered on Tuesday for the Global Design Forum, one of the highlights of the 2012 London Design Festival.
Continue reading “New Work: Global Design Forum”
Pentagram’s Domenic Lippa hosted a live Q&A on today Twitter about his identity for this year’s London Design Festival.
Lippa received questions ranging from his typeface and colour selection to how to start a design studio in a recession.
Continue reading “Today on Twitter with Domenic Lippa”
Got any thoughts or questions about Domenic Lippa’s new identity for the London Design Festival? Then join us on Thursday 20th of September between 11am and 12pm GMT for a live Q&A on Twitter and ask Domenic
This is the sixth year that Lippa and his team have designed the identity for the Festival, which is now in its tenth year and going strong.
If you’d like to ask Dom any questions about the identity and his involvement with the London Design Festival, tweet @pentagramdesign using the hashtag #LDF2012.
Quick Link: Interview with Harry Pearce on the White Pencil for D&AD
Last night at Pentagram London, the legendary Bob Gill entertained a crowd who had come to see his work and hear his words of wisdom.
Gill’s started by showing pieces of his renowned portfolio which included the RentaNooYawka logo, his illustration to make pipe smoking look sauve, the AGM identity and the party invitation for his friend John Cole that blackmailed guests to bring a bottle.
Continue reading “Last Night with Bob Gill”
Quick Link: Sign Up for ‘Talkin Heads’ with Marina Willer at the London Design Festival
Quick Link: Harry Pearce to Speak at Design Thinkers 2012 in Toronto