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New Work: ‘Mad Men’ Monument

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Over the course of seven seasons, the landmark series “Mad Men” has charted the rise of ad man Don Draper in the “Golden Age” of advertising in 1960s New York. Today AMC unveils a special installation that commemorates the show’s impact in the city. Designed by Pentagram’s Lorenzo Apicella, Michael Bierut and Emily Oberman, the monument takes the form of a sleek, elegant bench that features the iconic graphic of Draper from the show’s opening title sequence. Pentagram project coordinator Julia Lindpainter worked closely with AMC and the bench’s fabricator, DCL, to manage the design’s careful execution.

The bench is located outside the Time & Life Building, the fictional home of Sterling Cooper Draper Pryce (changed to Sterling Cooper & Partners in the sixth season), where Draper and fellow characters Roger Sterling, Peggy Olson, Joan Holloway and Peter Campbell work in the series. “Mad Men” creator Matthew Weiner and stars Jon Hamm, Elisabeth Moss, January Jones, Christina Hendricks and John Slattery were on hand today for the sculpture’s unveiling.

The installation coincides with the show’s final seven episodes, which kick off on Sunday, April 5. The bench will be on display in the Time & Life Building Plaza at 1271 Avenue of the Americas (between 50th and 51st Streets) for fans and passersby to enjoy from March 23 through the summer.

New Work: ‘Unbreakable Kimmy Schmidt’


Opening titles for “Unbreakable Kimmy Schmidt,” the new Netflix comedy from “30 Rock” creators Tina Fey and Robert Carlock.

In the extremely funny “Unbreakable Kimmy Schmidt,” the new comedy from “30 Rock” creators Tina Fey and Robert Carlock, the titular heroine is rescued from a doomsday cult after 15 years of living underground and must use her irrepressibly cheery spirit to navigate contemporary New York. Pentagram’s Emily Oberman and her team have designed the identity and opening titles for the show, which debuts today on Netflix.

Played by Ellie Kemper (Erin on “The Office”), Kimmy is the living embodiment of spunk (and normally we hate spunk), a fish-out-of-water who is naïve and sheltered but blissfully well-equipped to deal with any situation, usually with hilarious results. Oberman’s ebullient graphics echo Kimmy’s sunny disposition with bold typography, a bright tween-age color palette, and a generous sprinkling of fairy dust. For the opening titles, the designers collaborated with “songify” artists the Gregory Brothers, who brought their special magic to a beyond-catchy theme song, written by composer Jeff Richmond, and who also created an extended viral-video version of the song.