New York has always been a favorite location for filmmakers, but over the past decade production in the city has exploded, increasing by 25 percent and contributing over 130,000 jobs and $7.6 billion to the economy. Helping to fuel this boom is the New York City Mayor’s Office for Media and Entertainment, the first city agency of its kind in the world. Established in 1966, the office oversees film and television production in New York and fosters the relationship between filmmakers and the local economy.
Produced with the agency, Scenes from the City: Filmmaking in New York. Revised and Expanded is the new 2014 edition of James Sanders’ history of the past five decades of film and television shot in NYC, from Sweet Smell of Success and “The Honeymooners” to The Amazing Spider-Man and “Girls.” Pentagram’s Michael Bierut and team have designed the new edition, building on their format for the original 2006 book.
Now that it’s finally spring things are really starting to heat up in New York. Tonight the Cathedral Church of Saint John the Divine hosts its annual Maundy Thursday evening reading of selections from the Inferno, the opening section of Dante Alighieri’s medieval masterpiece the Divine Comedy. The dramatic literary event is presented in the Cathedral crossing and features a lineup of distinguished guests. Our poster for the reading uses the identity for the Cathedral designed by Michael Bierut, most recently seen on our signage for the institution’s four-legged parishioners. The graphics employ the custom font Divine, a redrawn version of Frederic Goudy’s 1928 Blackletter.
Project Team: Michael Bierut, partner-in-charge and designer; Katie Barcelona, designer.
This spring legendary chef Bobby Flay makes his long-awaited return to the New York dining scene with Gato, his first restaurant to open in the city in nine years. Gato serves a Mediterranean menu inspired by the flavors of Spain, Italy, France and Greece. For the restaurant’s identity, Flay turned to Pentagram’s Michael Bierut and team, who previously designed the graphics for Flay’s brasserie Bar Americain and popular fast-casual chain Bobby’s Burger Palace. The Gato graphics complement the restaurant’s bold cuisine and industrial-chic NoHo setting with strong typography and a factory aesthetic.
The innovative New York based architecture firm GLUCK+ is a pioneer of Architect Led Design Build (ALDB), an integrated strategy that makes architects responsible for all aspects of the architectural process, from conception to construction. An alternative to the traditional design-bid-build process, ALDB puts the same people in charge of an entire project, resulting in better quality and cost of the finished building. Pentagram’s Eddie Opara and his team have collaborated with GLUCK+ on a comprehensive rebranding that highlights the firm’s multi-disciplinary approach in the new GLUCK+ name and identity, as well as a dynamic new website.
Great Eastern Energy is one of the largest alternative suppliers of natural gas and electricity in New York, New Jersey and Massachusetts. Founded at the start of energy deregulation in 1996, GEE is an Energy Service Company (ESCO), or third-party energy retailer, that offers consumers the opportunity to choose who supplies their energy and helps them create more cost-efficient plans, then coordinates with local utility companies like Con Edison or National Grid for delivery of the energy to homes and businesses.
Pentagram’s Natasha Jen and team have designed a new identity for GEE that positions the company as a unique and innovative energy provider. Modern, friendly and accessible, the identity is part of a comprehensive program of graphics we created for GEE that helps educate consumers about energy and design their own solutions to save energy. Since the launch of the identity this winter, the number of consumers who have made the switch to GEE has increased by an extraordinary 500 percent.