A behind-the-scenes look at the development and installation of Century at the AIGA National Design Center.
This week is your last chance to see Century: 100 Years of Type in Design, the landmark exhibition at the
AIGA National Design Center that celebrates the incredible diversity of typefaces and their integral role in design over the past 100 years. Created by Pentagram’s Abbott Miller and produced and curated by Monotype, the exhibition transforms the AIGA gallery into an immersive environment of typography.
In this video, Miller and Monotype Type Director Dan Rhatigan talk about how Century came together. Miller’s concept for the exhibition design builds on the idea that a single period contains the DNA of a typeface. In the finished exhibition, the walls and floor of the gallery at AIGA have been covered in a pattern of 1,058 different periods, drawing from 630 typefaces.
Century is on view at the AIGA National Design Center in New York through Thursday, July 31.
Quick Link: Michael Bierut’s Penguin Press Identity Critiqued on Brand New
The National Center for Civil and Human Rights is a new museum that connects the American Civil Rights Movement with current struggles for human rights around the world. Located near Centennial Olympic Park in downtown Atlanta, the Center harnesses the city’s legacy as a birthplace of civil rights activism to encourage visitors to think about the role they can play in protecting human rights.
Pentagram’s Paula Scher has designed a large-scale mural for the museum lobby that pays homage to the graphics of rights movements and brings them together in a bold new composition centered on a raised human hand. The installation has inspired its own viral mini-movement: Visitors are showing solidarity with the mural’s message by sharing images of their own “high fives” on social media.
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Located in the heart of Brooklyn Heights, Montague Street is one of Brooklyn’s most charming downtown streets and an important commercial corridor that hosts a mix of more than 100 shops, restaurants and services along tree-lined blocks of architecturally historic buildings and residences. Pentagram’s Emily Oberman and her team have designed a new identity for the Montague Street Business Improvement District, the not-for-profit organization with the mission of making the street a great place to work, live and shop.
Oberman and her team worked closely with the BID’s Executive Director Brigit Pinnell to develop the identity. Oberman knows Montague Street well, having called it home for the past 8 years.
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Quick Link: How Michael Bierut Helped Penguin Press Stand Out on Bookshelves
Domesticity is perhaps one of the most fundamental beginnings of architecture—realized as bedrooms, dining rooms, bathrooms, dressing rooms, etc.—each devoted to a programmatic specificity. The Taiwan Pavilion at the 2014 Venice Architecture Biennale explores the idea of private domesticity inverted as public space in the exhibition Township of Domestic Parts: Made in Taiwan. Curated and designed by the noted architect Jimenez Lai, the pavilion is a collection of nine small houses, each embodying one domestic program. Pentagram’s Natasha Jen and her team have designed an identity for the exhibition that showcases the theme in a lively mix of colorful graphics and custom typography, both in English and Chinese.
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Quick Link: Learn How to Design a Brand Identity with Paula Scher on Skillshare
Founded in 2003 by the esteemed editor Ann Godoff, Penguin Press is an imprint of Penguin that publishes literary fiction and quality non-fiction by a distinguished list of authors that includes Thomas Pynchon, Zadie Smith, Ron Chernow, John Berendt, Michael Pollan and Errol Morris, among many others. Pentagram’s Michael Bierut and his team have designed a new identity for Penguin Press that establishes an iconic symbol for the imprint. Bierut and his designers also recently developed the new brand identity for Penguin Random House, Penguin’s parent company.
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Quick Link: Paula Scher’s Philadelphia Museum of Art Identity Featured on Fast Company
Golf is played by nearly 30 million Americans, but the sport still has the image of an old-man’s game. Golf Digest, the most widely read golf publication in the world, recently introduced a new format designed to connect with millennial golfers (ages 25-34)—the magazine’s fastest growing segment of readership—as well as the traditional core golfer (age 50-plus). Designed by Pentagram’s Luke Hayman and team, the update refreshes the Condé Nast publication with a contemporary format that captures the excitement, energy and style of the sport.
Hayman and his team worked closely with Golf Digest creative director Ken DeLago and editor-in-chief Jerry Tarde on the redesign. The new look complements an editorial shift that includes more lifestyle content, intended to appeal to a wider audience (and the advertisers looking to reach them). The format opens up the magazine for a looser, more playful feel that conveys the game’s athleticism and virtuosity, as well as the growing “cool” of golf culture, embodied by player-fans like Justin Timberlake and Jimmy Fallon. For the designers, part of the challenge was finding new methods to visually represent the subject—to break up the monotony of pictures of golf course greens against the bright blue sky, or to show golf tips like swing paths in an unexpected way.
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