When fans arrive at MetLife Stadium this Sunday for Super Bowl XLVIII, they’ll be greeted by a dramatic new entrance for Pepsi, one of the game’s major sponsors. Designed by Pentagram’s Michael Gericke and his team, the huge installation transforms the gate into an unexpected celebration of the Pepsi brand, complete with a pair of unique graphic sculptures inspired by the Pepsi bottle and a four-story high rendition of the famous Pepsi Globe logo.
Quick Link: Paula Scher Interviewed on PSFK
Watch a video retrospective of 2wice, from its first incarnation as Dance Ink to its recent series of groundbreaking apps.
For two decades, Pentagram’s Abbott Miller has collaborated with the arts patron and publisher Patsy Tarr on pioneering new platforms for dance performance, first in the pages of Dance Ink magazine, then in the unique editions of 2wice. Most recently they have collaborated on a series of apps for 2wice that turn the digital screen of an iPad into a new kind of performance space. Their latest app, DOT DOT DOT, invites viewers to interact with the spatial and temporal representation of dance in a piece specifically designed, choreographed and scored for the digital tablet. On January 27 Miller and Tarr will discuss the app and their ongoing collaboration at “2wice: Dancing from Page to Stage to Screen,” a presentation in the performing arts series Works & Process at the Guggenheim.
Miller and Tarr will be joined at the talk by their DOT DOT DOT collaborators, the choreographer Tom Gold and videographer Ben Nicholas. The event is part of the 30th anniversary season of Works & Process at the Guggenheim and will be presented in the Frank Lloyd Wright-designed Peter B. Lewis Theater. Miller knows the museum well, having designed the look and feel of the Guggenheim identity, as well as the definitive history of its architecture. 2wice was recently honored by the alternative New York performance space La MaMa.
“2wice: Dancing from Page to Stage to Screen” will be presented Monday, January 27 at 7:30 pm at the Guggenheim Museum, 1071 Fifth Avenue in New York. Tickets are available here.
Quick Link: “Coyote v. Acme” Featured on Gizmodo
In his never-ending quest to capture the Road Runner, Wile E. Coyote has been a faithful customer of the Acme Company, whose products—Spherical Bombs, Rocket Skates, Spring-Powered Shoes—invariably fail him at the worst possible time. Pentagram’s Daniel Weil has reimagined designs for five of these gadgets, rendered as a series of highly detailed technical diagrams. The drawings were inspired by Ian Frazier’s classic humor essay Coyote v. Acme and accompany a republishing of the article for Pentagram’s annual holiday card.
A school of design and architecture that is itself a bold architectural statement, the Centro Roberto Garza Sada (CRGS) is a new arts center at the Universidad de Monterrey (UDEM) designed by the Pritzker Prize-winning architect Tadao Ando. Located in the mountainous landscape of northeast Mexico, the monumental concrete building rises out of its surroundings to announce the university and has quickly become an iconic landmark for the growing city of Monterrey. Pentagram’s Abbott Miller has designed a comprehensive program of signage, wayfinding and environmental graphics for the center that complement the raw physicality of Ando’s building with clean, crisp shapes and sleek, smooth surfaces.
The CRGS was conceived by Ando as a “Gate of Creation” that is both a marquee building for UDEM and a metaphor for the learning process. The six-story structure acts as a gateway for the campus and provides amazing vistas of the region. Constructed of cast concrete, the monolithic, minimalist form bridges over a massive triangular void at its center. The portal is meant to symbolize the opening or beginning of the students’ educational journey, and anchors the diagonal axis of the campus. The building was recently honored at the 2013 World Architecture Festival, where it was short-listed in the Higher Education and Research category.