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New Work: ‘The Queen Latifah Show’

Opening title sequence for “The Queen Latifah Show.”

This fall the actress, musician and all-around entertainer Queen Latifah has launched her own talk show, “The Queen Latifah Show,” which recently premiered to strong ratings and good reviews. Pentagram’s Emily Oberman and team have created the identity, opening titles, bumpers and other graphics for the program.

The opening titles of a show set its tone and are especially important for a new series, which quickly needs to give its prospective audience an idea of what to expect. For “The Queen Latifah Show,” Oberman has designed a sequence that instantly conveys Latifah’s friendly, ebullient persona against the sunny backdrop of Los Angeles, where the show is taped.

New Work: Milly


As the design sensibility of a fashion designer evolves over time, the brand they established at the start of their career may no longer reflect their work. This was the challenge faced by the designer Michelle Smith, whose logo for the 2001 launch of her label Milly bore little relation to the clothes she was designing today. To create a new identity that would better reflect her point of view, Smith enlisted the expertise of Natasha Jen and her team at Pentagram. Jen has designed a iconic identity for Milly that captures the label’s contemporary attitude and helps position it for future growth.

Smith’s designs juxtapose clean, classic silhouettes with bold colors, vibrant patterns and luxurious textures and fabrics. Milly has a devoted following of style icons like Gwyneth Paltrow, Victoria Beckham and Beyoncé, and has expanded on several fronts in recent years. The line is carried in stores around the world and sold in stand-alone Milly boutiques in New York, East Hampton and Tokyo, as well as through a thriving online presence.

New Work: Formica 100th Anniversary Celebration


Formica® Laminate is one of the most ubiquitous materials in the world, found on millions of surfaces in homes, businesses, schools, restaurants, hotels and virtually every other kind of interior. (Chances are you are sitting at a desk, table or counter topped with it right now.) This year Formica celebrates its 100th anniversary with a special campaign designed by Pentagram’s Michael Bierut, Abbott Miller and Daniel Weil that pays homage to the remarkable brand and its century of innovation, design and cultural impact.

Earlier this year Formica introduced the new Anniversary Collection of laminates and Formica Forever, the definitive history of the brand, both designed by Abbott Miller. Now the celebration continues with a special anniversary clock created by Daniel Weil and a centennial identity and print campaign developed by Michael Bierut.

DOT DOT DOT App Nominated for People’s Design Award


Pentagram is thrilled to announce that the DOT DOT DOT app designed by Abbott Miller has been nominated for a 2013 People’s Design Award. Presented by Cooper-Hewitt, National Design Museum and Smithsonian Magazine, the awards invite the public to vote for their favorite design from a pool of 20 nominees recognized for innovation. The contest runs through October 11, and the winner will be announced live at the National Design Awards Gala on October 17.

Cast your vote for DOT DOT DOT here. (One vote per day.)

DOT DOT DOT is one of several interactive designs nominated in the awards. Conceived and designed by Miller and developed in collaboration with 2wice publisher Patsy Tarr and the choreographer Tom Gold, the app invites viewers to interact with a dance designed, choreographed and scored for the iPad. The app uses a graphic interface of black and red dots that trigger different actions when touched by the user, defining the dancer’s movements through a series of vignettes. DOT DOT DOT is available for download from iTunes.