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New Work: New City Books

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New City Books is a joint publishing imprint of the Syracuse University School of Architecture and Princeton Architectural Press that explores architecture, landscape architecture, infrastructure, and planning in the redevelopment of the civic realm. Pentagram’s Michael Bierut and his team have designed the series, which highlights the formative nature of innovative design and makes a case for strategies that spur widespread support of reurbanization in American cities.

While the five books in the series are united by the topical thread of urban redevelopment and design, the content of each book is highly specific in its own right. Rather than applying the same design elements across the series, each book is distinguished by its own set of display typefaces for titles, heading, and the body copy, as well as a unique spine color that alludes to the information within. The New City Books wordmark is set in the same typeface as the copy within the corresponding book.

New Work: Fulton Center

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Opening this Sunday, Fulton Center is a new transportation hub that will improve access and connections at the busiest subway interchange in Lower Manhattan. Located at the intersection of Fulton Street and Broadway, the Center provides a landmark gateway and transfer point for five major subway lines and 11 different trains served by the Fulton Street, Chambers Street–World Trade Center/Park Place and Cortlandt Street stations, as well as connections to the PATH system. The complex is projected to be used by 300,000 passengers daily and is also home to a new retail destination with shops and restaurants.

Working with the Metropolitan Transit Authority, Pentagram’s Michael Bierut and his team have designed an identity for Fulton Center that conveys its role as a transportation crossroads—and spotlights the unique artwork at its center.

New Work: ‘World Wide Storefront’

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Call for submissions for the inaugural edition of World Wide Storefront, a new exhibition presented by the Storefront for Art and Architecture.

World Wide Storefront is a new exhibition presented by the Storefront for Art and Architecture that features 10 experimental cultural works located around the globe. Conceived as a kind of dispersed, deconstructed architectural survey—a grassroots alternative to large, established shows like the Venice Architecture Biennale—the exhibition aims to uncover, produce and discuss projects on a global scale from local points of view, and is designed to be primarily experienced through a portal website at wwstorefront.org.

Pentagram’s Natasha Jen and her team have created a dynamic identity for the exhibition that reflects its DIY spirit. The graphics are built around a grid motif inspired by maps, as well as the idea that a screen is essentially a grid of pixels. The rigid black-and-white framework holds a riotous mix of content—photographs, drawings, infographics, maps, typography, icons and more—giving the program an open, street-like feel. The identity has been extended to the WWSf website, as well as the exhibition’s eleventh site, the Storefront gallery in New York.

Jen also recently collaborated with Storefront on the identity and graphics for OfficeUS, the U.S. Pavilion at the 2014 Venice Architecture Biennale, and the design of the new Manifesto Series of books.

New Work: Queens Theatre

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Queens Theatre is the premier performing arts venue in Queens, New York, presenting world-class theater, dance, music and comedy. The innovative productions are matched by a one-of-a-kind location: QT is located in the historic Theaterama, one of the three structures that originally comprised the New York State Pavilion at the 1964 World’s Fair in Flushing Meadows Corona Park. Pentagram’s Paula Scher has designed a new identity for Queens Theatre that conveys its vibrant programming and unique setting. The logo employs simple shapes inspired by the geometric forms of the pavilion, which marks its 50th anniversary this year.

Scher worked closely on the project with Taryn Sacramone, Queens Theatre’s Managing Director. Queens is the most ethnically diverse county in the US, and the Theatre was looking for a visual language that would appeal to an incredibly varied audience and provide a cohesive system for promoting a wide range of activities. At the same time, QT needed an identity that would reflect its position as an important arts institution and help it stand out in New York City’s crowded cultural landscape.

“Our programming is incredibly diverse,” says Sacramone. “I wanted one strong identity that unified all of our materials and communications. We are also working to reach new audiences, and people unfamiliar with Queens Theatre will make an assumption about the artistic quality of our productions from the artistic quality of our branding. I wanted the look of our new identity to match the quality of what we put on stage.”