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New Work: 443 Greenwich Street

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Located in New York’s historic North TriBeCa neighborhood, 443 Greenwich Street is a landmark 1882 factory building that is being transformed into luxury residences. Pentagram’s Natasha Jen and her team have designed the brand identity and marketing campaign for the development, which features a distinctive monogram inspired by the building’s unique floor plan and industrial past.

Cooper Hewitt Reopens With Graphics by Pentagram

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Cooper Hewitt, Smithsonian Design Museum reopens today following a three-year renovation that restores the historic Andrew Carnegie Mansion and increases the museum’s exhibition space by 60 percent. Pentagram’s Michael Gericke and Eddie Opara and their teams have collaborated on the graphics for the revitalized institution, including a bold new graphic identity, website, signage, wayfinding and exhibition graphics.

Michael Gericke and his team developed a vibrant and contemporary signage and environmental graphics program for the mansion’s exterior and interior. The program includes the exterior identity, exhibition directories, wayfinding and donor recognition graphics. The Andrew Carnegie Mansion is a historic landmark and cannot be physically altered, so the team found ways to creatively integrate the signage into the building in an impactful but non-intrusive way.

Celebrating ‘Design and Content’

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Pentagram’s friends, clients and colleagues recently gathered at our New York studio to celebrate the publication of Abbott Miller: Design and Content, the new monograph by Abbott Miller. In the book, out now from Princeton Architectural Press, Miller assumes both roles of designer and author, taking readers through his process of designing identities, books, magazine, exhibitions, environmental graphics, and digital projects, including groundbreaking work for clients and collaborators including the Guggenheim, Harley-Davidson, Vitra, Knoll, Formica, Rolling Stone and 2wice.

The New York Times Book Review has just highlighted Design and Content in its year-end roundup of notable design books. In his review, Steven Heller writes that the “engaging design book…offers a neutral frame for a precisionist practice” that, in Miller’s words, balances “the hedonism of the eye and the obligations of function, message and content.”

From Russia With Type

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Pentagram’s Paula Scher has created the cover design for this weekend’s edition of The New York Times Book Review, a special issue devoted to the subject of Russia. Inspired by Constructivist typography, Scher’s design suggests the breadth of the issue’s content, which ranges from contemporary Russia to its political history and its relationship with the US. The arrangement of type reads not only as RUSSIA, but also as USSR and USA. (Scher has a longstanding love for Constructivist type and helped revive its use in postmodern design; her iconic Best of Jazz poster turns 35 this year.)

Scher recently designed the cover of another special issue of the Book Review that focused on women and power.

Project Team: Paula Scher, partner-in-charge and designer; Irina Koryagina, designer.