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New Work: ‘The Atlantic’ Ideas Issue

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This year’s edition of The Atlantic’s annual Ideas issue focuses on creativity and “how genius happens.” To celebrate the theme, the magazine invited three leading artists and designers to create images for a collection of cover for the issue, each highlighting a different aspect of creativity.

For his cover, Pentagram’s Eddie Opara rendered the brain as a colorful network of lines and connections. The illustration accompanies “Secrets of the Creative Brain,” an article by the neuroscientist Nancy C. Andreasen about the brain processes that foster creativity. In his note about the cover series, Atlantic Creative Director Darhil Hooks says Opara presents “the brain—an unfathomably complex organ—as an object both simple and beautiful.” Other covers for the issue were created by Shepard Fairey and Geoff McFetridge.

New Work: Yale Architecture Lectures and Exhibitions Fall 2014

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The ongoing series of typographic posters designed by Pentagram’s Michael Bierut for the Yale School of Architecture has made use of literally hundreds of different fonts since the series began in 1998. For the poster announcing the school’s fall 2014 lectures and exhibitions, Bierut and designer Jessica Svendsen wanted to try Maelstrom, an unusual new font by Kris Sowersby of Klim Type Foundry. The reversed-stress typeface makes the typically thick strokes of a letter thin, and the thin strokes thick. The font’s architectural quality is brought out in the poster, which stacks the letterforms and their heavy horizontals into a typographic structure. (The designers made some small modifications to the “E” and “F” to slightly improve legibility.) The school’s circular “Y” emblem also appears in Maelstrom.

Project Team: Michael Bierut, partner-in-charge and designer; Jessica Svendsen, designer.

New Work: Blopboard

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Infographics are a dynamic way to visualize data, stats and other figures, and are especially effective at showing opinions—presenting graphic snapshots of what people are thinking and feeling, that help to shape how we view the world. Blopboard is an innovative new social network that enables users to ask questions, share opinions, and visualize how opinions and attitudes change over time. The platform uses the power of infographics to share what people are thinking—in real time, as they think it.

Pentagram’s Eddie Opara and his team have designed and developed Blopboard as a visually and socially engaging community that invites anyone to share their ideas and opinions, with data aggregated in thought-provoking charts and diagrams that can be customized by users. The designers worked closely with Blopboard co-founder Amy Kaufman to create the structure and functionality of the platform, which is available as both a website and mobile app.