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New Work: Rockaway Beach

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When Hurricane Sandy devastated New York in 2012, Rockaway Beach in Queens lost much of its iconic boardwalk. This summer, as part of the ongoing restoration of the area, the first sections of a new boardwalk have been completed and reopened to the public with a more resilient design that replaces the traditional wooden planks with steel-reinforced concrete. Pentagram’s Paula Scher and her team have created graphics for the new boardwalk that helps put Rockaway back on the map, literally: The typography announces the beach in letters that are each 100 to 150 feet wide and almost 50 feet tall, and together span nearly a mile.

New Work: The Book of The Dog

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“Nothing but love has made the dog lose his wild freedom to become the servant of man,” D.H. Laurence.

Society is obsessed with dogs, we love them in our homes, on YouTube and in art. The Book of The Dog by Angus Hyland and Kendra Wilson is a book for the doggy inclined, showcasing canine art and illustrations from around the world. The book features all kinds of canines from mastiffs to retrievers to pugs, by all kinds of artists from Goya to Freud to Hockney.

New Work: Kikori Whiskey

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Pentagram Austin partner DJ Stout and lead designer Barrett Fry have designed the identity, packaging and print collateral for a new Japanese whiskey called Kikori. The name Kikori, which was developed by the Pentagram team, means “woodsman” in Japanese and was inspired by the lush forests that surround the distillery in Kumamoto on the island of Kyushu in southern Japan, where the whiskey is made.

In addition to a spare, all-caps word mark, Stout and Fry created a traditional Japanese symbol for Kikori featuring an image of a woodsman with an axe slung over his shoulder and carrying a lantern. The mark references Visu the woodsman, the stubborn protagonist in a cautionary Japanese folk tale about life without balance. Working day and night, Visu forsakes his family and friends. When advised to seek his spirit, he abandons his work and drifts even further from his family. Eventually he loses everything.

Film: Daniel Weil and the Art of Design


Time Machines is a new film in which Daniel Weil explains his design process

“Designing in a sensorial and rational experience. Above all it is the process of connecting ideas through meaning,” Daniel Weil.

In 2014 the Design Museum hosted Time Machines: Daniel Weil and the art of design, an exhibition chronicling Daniel Weil’s work both past and present. Running from 14 May – 25 August, the exhibition was a cross-section of 30 years of Weil’s processes and projects, showing his influences, inspirations and ethos.

New Work: Food Truck Nation at Expo Milano 2015

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Hand-crafted hamburgers made with organic grass-fed beef. Wood-oven pizza topped with handmade cheese and seasonal vegetables. Korean tacos stuffed with locally sourced ingredients. Some of the best and most sustainable American food is currently being served by the artisanal food trucks and street vendors that are sprouting up all over the U.S. The USA Pavilion at the food-themed Expo Milano 2015 pays tribute to this casual culinary revolution at “Food Truck Nation,” an installation of six food trucks that offers a rotating menu of regional favorites.

Pentagram’s Michael Bierut and his team have designed graphics for “Food Truck Nation” that build on the identity they developed for the USA Pavilion, designed by Biber Architects. Appearing in patriotic red, white and blue, the system of 160 custom icons works in tandem with the flag symbol to create a playful take on American iconography. The circular symbols are inspired by highway and roadside signs, as well as icons used in farming and agriculture, and graphically complement the massive billboard-size flag logo that anchors the Pavilion.