Moss Bros. is a formal menswear company that has been making good quality clothing assessable to all Britons since 1851. Pentagram’s Harry Pearce has paid homage to this history of “suiting the nation” by creating a new visual identity for the brand.
Pearce and his team emphasised the company’s heritage by returning to the name ‘Moss Bros.’, moving away from the briefly adopted ‘Moss’. To reflect its British pedigree, Gill Sans is used in the logotype with Caslon elsewhere. The brand colour is a mix of classic suit colours that is supported by a subsidiary chalk tone inspired by tailoring patches.
Continue reading “New Work: Moss Bros: Part one, core identity”
Quick Link: Michael Bierut’s MIT Media Lab Identity Featured on Wired
Quick Link: Abbott Miller’s “Formica Forever” Reviewed on Desktop
Queens Theatre is the premier performing arts venue in Queens, New York, presenting world-class theater, dance, music and comedy. The innovative productions are matched by a one-of-a-kind location: QT is located in the historic Theaterama, one of the three structures that originally comprised the New York State Pavilion at the 1964 World’s Fair in Flushing Meadows Corona Park. Pentagram’s Paula Scher has designed a new identity for Queens Theatre that conveys its vibrant programming and unique setting. The logo employs simple shapes inspired by the geometric forms of the pavilion, which marks its 50th anniversary this year.
Scher worked closely on the project with Taryn Sacramone, Queens Theatre’s Managing Director. Queens is the most ethnically diverse county in the US, and the Theatre was looking for a visual language that would appeal to an incredibly varied audience and provide a cohesive system for promoting a wide range of activities. At the same time, QT needed an identity that would reflect its position as an important arts institution and help it stand out in New York City’s crowded cultural landscape.
“Our programming is incredibly diverse,” says Sacramone. “I wanted one strong identity that unified all of our materials and communications. We are also working to reach new audiences, and people unfamiliar with Queens Theatre will make an assumption about the artistic quality of our productions from the artistic quality of our branding. I wanted the look of our new identity to match the quality of what we put on stage.”
Continue reading “New Work: Queens Theatre”
As the building boom envelops New York City, Pentagram’s studio at 204 Fifth Avenue finds itself squeezed by construction on both sides. The latest in our series of typographic banners announces our address amid all the scaffolding. Designed by Abbott Miller, the flag features typography set in Calibre, also recently seen in Miller’s new monograph Design and Content and its accompanying exhibition.
Continue reading “Street Number”
The new MIT Media Lab identity integrates the logos of nearly two dozen research groups.
The Massachusetts Institute of Technology is holy ground not just for scientists and engineers, but for graphic designers as well. In the sixties, designers like Jacqueline Casey, Dietmar Winkler, Ralph Coburn and Muriel Cooper adapted the visual forms of European modernism to a lively, particularly American version that marked MIT as a place that balanced rigor and invention. Perhaps nowhere at MIT was that design impulse more pronounced than at the MIT Media Lab, which Cooper co-founded and where she ran the Visual Language Workshop. Nearly 30 years after its founding, the Media Lab has a new visual identity designed by Pentagram.
Continue reading “New Work: MIT Media Lab”
William Russell’s concept for Christian Louboutin’s men’s shoe boutique in Selfridges has been shortlisted for a World Interior News award.
Selfridges has the largest dedicated men’s shoe department in the world, selling over 250 brands. The boutique offers a luxurious space in this crowded retail environment.
Russell and his team were briefed to create an immersive, masculine environment that captured the theatricality of Christian Louboutin’s designs. Contrasting materials and textures express this sense of drama and reflect the joyfulness that is synonymous with the personality of the French designer.
Continue reading “Awards: Christian Louboutin’s Menswear Boutique”
Pentagram associate Julie Savasky and partner-in-charge DJ Stout in our Austin office have designed and produced Jack Allen’s Kitchen: Celebrating the Tastes of Texas, the first cookbook from the popular Austin-area eatery. Distributed by the University of Texas Press, the book will make its debut at the Texas Book Festival next weekend, October 24 through 27. Jack Gilmore, the restaurant’s colorful owner, is a bit of a celebrity chef, but he doesn’t look like one. With his tumbleweed mane, gray-streaked beard, and Cheshire Cat smile, he looks more like an unkempt Yosemite Sam than a culinary master.
“He looks like ‘Austin’ actually,” says Stout. “His hard work ethic, creativity in the kitchen, and devotion to sustainability and locally sourced food—he was doing ‘Farm to Table’ before it was cool—has made him one of the most admired chefs in these parts.”
Continue reading “New Work: ‘Jack Allen’s Kitchen’”
Quick Link: Michael Bierut’s MIT Media Lab Identity Featured on Fast Company’s Co.Design