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New Work: Margaret Howell Paris

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William Russell has designed Margaret Howell’s second standalone store in Paris, in the Marais district.

The second shop was driven by the need for a bigger showroom space in Paris, and combines a  the 80m2 boutique with a showroom and small office space. It is the latest addition to Margaret Howell’s retail portfolio, that includes over 100 outlets worldwide.

New Work: KIPP NYC College Prep High School

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This week KIPP NYC College Prep High School celebrates the graduation of the second class of seniors who have studied at its new state-of-the-art building in the South Bronx. Pentagram’s Michael Bierut and his team have designed the program of signage, wayfinding and environmental graphics for the school, which is the first high school in the KIPP NYC network of 11 public charter schools and serves over 900 students in grades 9 through 12.

KIPP stands for “Knowledge Is Power Program,” and KIPP NYC students regularly outperform their peers at other New York schools and boast higher graduation and college matriculation rates. (KIPP NYC College Prep sees an extraordinary 100 percent of its students go on to apply for college.) This mission of educational empowerment extends to the graphics of the new building, which encourage students to think, learn and problem-solve as they encounter a series of codes, puzzles and riddles that have been integrated into the school environment.

Fifteen Years of Serpentine Pavilions


The identity of the Build Your Own Pavilion campaign

On Thursday 24 June 2015, Segnas Calo’s Serpentine Pavilion will open to the public. This is the fifteenth year of the Summer Pavilion, during which the Serpentine Galleries have commissioned some of the world’s most renowned architects, including Zaha Hadid, Frank Gehry and Herzog & de Meuron, to create their own structures in Hyde Park.

To celebrate fifteen years of Pavilions, the Serpentine Galleries have launched Build Your Own Pavilion: Young Architects Challenge, a digital platform and nationwide campaign to encourage the future generation of aspiring architects. Marina Willer and team have created an identity for the campaign that appeals to its primary audience, 8-14 year olds.

Preview: The Bridge at Cornell Tech


Teaser video for The Bridge at Cornell Tech.

Construction kicked off this week on Cornell Tech, the $2 billion, 17-acre campus for technology on Roosevelt Island in New York City. Pentagram’s Michael Bierut and his team are designing the identity for The Bridge at Cornell Tech, an innovative corporate co-location building on campus that will bring together students, companies, researchers and entrepreneurs to collaborate and interact, all under one roof.

Developed by Forest City Ratner Companies and designed by Weiss/Manfredi, the Bridge is the centerpiece of Cornell Tech and is conceived as an incubator that connects—or “bridges”—the gap between academia and industry leaders. The seven-story, 200,000-square-foot building will contain loft-like spaces where students and entrepreneurs can work with stunning views of Midtown Manhattan as the backdrop. Cornell Tech is set to occupy one third of the building, with a mix of startups and larger companies in the rest. The campus also includes an academic building and residential building, and is scheduled to open in summer 2017.

To launch The Bridge, Bierut and his team created a teaser video that highlights the idea of connection. The clip pictures a series of graphic intersections, then pulls back to reveal the Bridge logotype, set in the distinctive, tech-inspired font Three Six by Muir McNeil. The visuals are accompanied by propulsive music composed by Jacob Rosati.

Additional coverage: Fast Company.

Project Team: Michael Bierut, partner-in-charge, designer and writer; Hamish Smyth, associate and designer; Todd Goldstein, designer. Music by Jacob Rosati.