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New Work: MIT Media Lab


The new MIT Media Lab identity integrates the logos of nearly two dozen research groups.

The Massachusetts Institute of Technology is holy ground not just for scientists and engineers, but for graphic designers as well. In the sixties, designers like Jacqueline Casey, Dietmar Winkler, Ralph Coburn and Muriel Cooper adapted the visual forms of European modernism to a lively, particularly American version that marked MIT as a place that balanced rigor and invention. Perhaps nowhere at MIT was that design impulse more pronounced than at the MIT Media Lab, which Cooper co-founded and where she ran the Visual Language Workshop. Nearly 30 years after its founding, the Media Lab has a new visual identity designed by Pentagram.

New Work: Berry Bros. & Rudd: Part 2, Exceptional Casks Collection

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Berry Bros. & Rudd has released the first bottlings from its new Exceptional Casks Collection, an exclusive and exquisite range of rare spirits. Following Pentagram’s development of a new identity for the brand, Harry Pearce has designed the collection’s bottlings. 

Awards: Christian Louboutin’s Menswear Boutique

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William Russell’s concept for Christian Louboutin’s men’s shoe boutique in Selfridges has been shortlisted for a World Interior News award.

Selfridges has the largest dedicated men’s shoe department in the world, selling over 250 brands. The boutique offers a luxurious space in this crowded retail environment.

Russell and his team were briefed to create an immersive, masculine environment that captured the theatricality of Christian Louboutin’s designs. Contrasting materials and textures express this sense of drama and reflect the joyfulness that is synonymous with the personality of the French designer.

New Work: ‘Jack Allen’s Kitchen’

Pentagram associate Julie Savasky and partner-in-charge DJ Stout in our Austin office have designed and produced Jack Allen’s Kitchen: Celebrating the Tastes of Texas, the first cookbook from the popular Austin-area eatery. Distributed by the University of Texas Press, the book will make its debut at the Texas Book Festival next weekend, October 24 through 27. Jack Gilmore, the restaurant’s colorful owner, is a bit of a celebrity chef, but he doesn’t look like one. With his tumbleweed mane, gray-streaked beard, and Cheshire Cat smile, he looks more like an unkempt Yosemite Sam than a culinary master.

“He looks like ‘Austin’ actually,” says Stout. “His hard work ethic, creativity in the kitchen, and devotion to sustainability and locally sourced food—he was doing ‘Farm to Table’ before it was cool—has made him one of the most admired chefs in these parts.”

New Work: Rainbow Room

A New York destination unlike any other, the Rainbow Room is the jewel in the crown of Rockefeller Center, the Art Deco masterpiece at the heart of midtown Manhattan. Located on the 65th floor of 30 Rock, the dining and entertainment space is in a glittering landmarked room with breathtaking 360-degree views of the New York skyline and beyond. The iconic venue reopened last week after a major renovation that reimagines the space with contemporary design. As part of the reopening, Pentagram’s Michael Gericke and his team have created an elegant new identity for the Rainbow Room that celebrates and pays tribute to its extraordinary style and spectacular vistas.

“The room, the views and the city below are grand, panoramic and timeless – so it was inevitable they are echoed in the identity,” said Gericke of the wordmark. The designers carefully considered the relationship of the Rainbow Room’s graphic program to Rockefeller Center’s iconic architecture and signature typography.

New Work: Archtober 2014

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It’s no wonder that October is one of our favorite months, what with the favorable weather, colorful leaves, and abounding Halloween candy. But this month is particularly special because it marks Archtober, the month-long annual festival of architecture and design in New York City. Now in its fourth year, Archtober highlights the city’s most compelling architectural and design in a series of tours, discussions, exhibitions, and films sponsored by a number of collaborating institutions. Pentagram partner Luke Hayman and team have designed the identity and exhibition graphics for Archtober 2014, building on the designs the team has developed for the festival since 2011.