As part of the launch of Fontsmith’s new sans serif font, FS Emeric, design studios around the world were invited make a poster. The brief was to use a single weight of the typeface to create a poster that would embody the three words that best represent its character—optimistic, adventurous and ambitious.
Pentagram partner Domenic Lippa took on the brief, creating a poster which shows the full stop, or period, of FS Emeric Core at 11,750 pt. Lippa says, “We didn’t want to over-design it so we took the most simplistic, smallest element of the typeface, the full stop, and enlarged it so it became a graphic shape in itself. The idea of the poster was also a statement: FS Emeric, full stop.”
Tantrum, a new retail concept aimed at teenage girls, has launched its flagship store at Westfield Stratford in London. Pentagram partners William Russell and Domenic Lippa collaborated to develop the interior store design, brand identity and graphic language.
The logotype, designed by Lippa was based around Din rounded, with some characters re-drawn to give the identity personality. In addition, Lippa and his team decided that the identity could be moved, overlapped, made into outlines and played with to keep it fresh.
It is tough to find a present that your loved one will adore, but a beautiful piece of jewelry is almost certain to get you in their good books. That was the idea behind the new Christmas campaign for Swarovski Crystalized by Naresh Ramchandani and Domenic Lippa.
The playful campaign helps steer hapless Christmas shoppers away from dreary present ideas like scented candles and book tokens towards better present ideas like spectacular necklaces and crystal headphone covers.
Last Thursday evening, Pentagram hosted an event for Do The Green Thing to mark its first five years of creativity versus climate change. Co-founded by Pentagram’s Naresh Ramchandani in 2007, Do The Green Thing is the charity that uses world-class creativity to inspire as many people as possible to live more sustainably.
Actress Natascha McElhone, a dermatological biochemist and a team of leading plastic and cosmetics surgeons. An unusual combination of people to be behind a brand, but then HealGel is no usual brand. It’s a range of products originally created to help surgeons in their work, but which now provide high quality, effective skin care. And it was the products’ roots that informed the brand refresh carried out by Pentagram’s Domenic Lippa.
The challenge for Lippa and his team was to evolve HealGel’s look and feel using elements of the existing identity while also staying true to the brand’s origins.
Pentagram’s Domenic Lippa hosted a live Q&A on today Twitter about his identity for this year’s London Design Festival.
Lippa received questions ranging from his typeface and colour selection to how to start a design studio in a recession.
Got any thoughts or questions about Domenic Lippa’s new identity for the London Design Festival? Then join us on Thursday 20th of September between 11am and 12pm GMT for a live Q&A on Twitter and ask Domenic
This is the sixth year that Lippa and his team have designed the identity for the Festival, which is now in its tenth year and going strong.