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Preview: Cooper Hewitt, Smithsonian Design Museum

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Cooper Hewitt, Smithsonian Design Museum today announces a new name and graphic identity, custom typeface and website to accompany the expansion of the museum, which will open to the public on December 12. Designed by Pentagram’s Eddie Opara and team, the bold identity establishes a flexible branding system for the museum. Opara’s customized characters for the wordmark have been fully developed into a new typeface, Cooper Hewitt, created by Chester Jenkins of Village in collaboration with Pentagram.

Opara and his team worked closely with Cooper Hewitt and Jenkins to develop the identity. Located in the historic Andrew Carnegie Mansion in New York, Cooper Hewitt is part of the Smithsonian Institution, the group of 19 museums and galleries administered by the U.S. government. In a first, the new Cooper Hewitt identity has been conceived as a design that truly belongs to the people: The identity also exists as a new typeface that will be made available free to the public, who are encouraged to utilize it in their own designs. The font has also been acquired for the museum’s permanent collection.

“We are spreading good design by making our elegant new typeface, Cooper Hewitt, available as a free download on cooperhewitt.org, as well as collecting it as an important example of the design process,” says Cooper Hewitt director Caroline Baumann. “We look forward to seeing how the public uses this new design tool in their lives.”

Opara also helped develop the museum’s new name. Formerly the Smithsonian’s Cooper-Hewitt, National Design Museum, the new name replaces “National” with “Smithsonian” and eliminates the hyphen, simplifying the brand while emphasizing its heritage.

Awards: Type Directors Club 60

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Every year, the Type Directors Club awards outstanding achievement in typographic design, in print and on screen. Winning projects are presented in the club’s yearly Typography Annual publication, as well as in a traveling exhibition that makes stops at several cities around the world.

We are pleased to announce that several of our projects have been selected as winners in TDC60, this year’s communication design competition of the Type Directors Club.  Winners from Pentagram include Michael Bierut’s design for the WalkNYC pedestrian wayfinding system, Eddie Opara’s identity for the non-profit organization Platform, Emily Oberman’s identity for the film production company Jigsaw, and Paula Scher’s poster commemorating the 50th anniversary of the National Theatre in London.

In addition to being honored alongside this year’s winners, Paula Scher’s environmental graphic system for the Public Theatre Lobby was selected as a judge’s choice by Debbie Millman and will appear at the front of Typography 35, TDC’s annual for 2014 designed by COLLINS.

Thanks to all our designers, teams, and clients for their excellent work!

New Work: Codecademy

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Codecademy is the premier online educational platform that offers free coding classes in different programming languages such as Python, PHP, jQuery, JavaScript, and Ruby, as well as Application Programming Interfaces (APIs) and markup languages including HTML and CSS. Founded in 2011 by Zach Sims and Ryan Bubinski, the innovative platform has quickly expanded to encompass over 24 million users who have collectively submitted several billions of lines of code. Codecademy sees its mission as nothing less than changing the future of education, addressing the need for computer programmers and the lack of the discipline in current curricula with an easily accessible platform that everyone can use.

Pentagram’s Eddie Opara and team have developed a comprehensive new identity system for Codecademy and the user interface for the platform’s redesigned website, which launched earlier this week. Inspired by coding, the identity has been conceived as an adaptive kit of parts that can be extended as the company grows and establishes partnerships with other organizations.The designers worked closely with the Codecademy co-founders and lead designer Manuel Lima on the program.

“Codecademy is a business we’ve built to help everyone in the world learn the skills they need to make things and find jobs,” says Zach Sims. “We think our new look will make Codecademy’s impact even greater for the millions of people who have already started learning on the platform, as well as future users who want to code.”

New Work: GLUCK+

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The innovative New York based architecture firm GLUCK+ is a pioneer of Architect Led Design Build (ALDB), an integrated strategy that makes architects responsible for all aspects of the architectural process, from conception to construction. An alternative to the traditional design-bid-build process, ALDB puts the same people in charge of an entire project, resulting in better quality and cost of the finished building. Pentagram’s Eddie Opara and his team have collaborated with GLUCK+ on a comprehensive rebranding that highlights the firm’s multi-disciplinary approach in the new GLUCK+ name and identity, as well as a dynamic new website.

New Work: ‘Color Works’

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From establishing the tone of a brand to setting the mood for an environment, color is an inherent and invaluable component of graphic design—one that designers often use intuitively, without even recognizing it. Pentagram’s Eddie Opara has created a comprehensive new reference for using color in design, Color Works: An Essential Guide to Understanding and Applying Color Design Principles, out now from Rockport. Co-written with John Cantwell, the book is a highly readable primer on everything designers need to know about color, from scientific theory to cultural significance. It also features case studies by leading designers about their most colorful projects, including essays by Stefan Sagmeister, Paula Scher, Michael Rock, Brian Collins, Tony Brook, Gael Towey, karlssonwilker and Matt Pyke (Universal Everything), among others.