Harry Pearce and his team have designed the logo for a new YouTube channel, Human Rights, a collaboration between WITNESS, a human rights organisation and Storyful, a content verifier. The Human Rights channel features user-generated content, curated by WITNESS showing some of the most effecting footage from around the world.
Pearce and his team also created the above ident to be used at the beginning of every video that is uploaded to the channel. Because all footage uploaded is user-generated, the purpose of the ident is to give all the disparate footage unity, context and an identity.
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Nestled in the foothills of the Dolomites, the small town of Trento, Italy, is home to MUSE, the new museum of science designed by Renzo Piano. Exhibiting archaeology, geology, geography and cosmology, MUSE is a living museum.
Pearce was inspired by a diagram in the book ‘The Keepers of Genesis’ that showed the relationship of the Giza plateau pyramids to the stars. From that diagram, Pearce saw the potential to create a logotype for MUSE that related it at once to the mountains that create the Trento valley in which it sits and to its place on earth in Northern Italy. The logotype was therefore able to represent the universal, global and local.
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In 1995, Naples became a UNESCO world heritage site for its cultural significance. Within the city are regions rich in history that show its Ancient Greek origins through architecture, monuments and traditions expressed through craft and art.
In the historic centre of the city, dating back to the 16th Century, are the cloisters of the Church of Santa Caterina. Once a beautiful district, it has been neglected for many years and has become a rough area of the city. David de Blasio, Rosa Alba Impronta and a group of friends saw the area and decided to take it on as a restoration project which they named Made In Cloister, injecting life back in to the cloister through art, craft, culture and creativity.
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Quick Link: Harry Pearce’s Haiti Poster Included in Graphic Advocacy Exhibition
Quick Link: Harry Pearce’s Royal Academy Identity on Phaidon
Pentagram’s Harry Pearce hosted a live Twitter Q&A today answering questions about his new identity for the Royal Academy. The RA has been a significant piece of work for Harry and his team who took on the challenge and privilege of rebranding one of Britain’s oldest institutions. Harry fielded many questions about the pressure of working for a such an admired organisation.
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Founded in 1768, the Royal Academy of the Arts is one of Britain’s oldest institutions, with a mission to support, promote and create visual arts through exhibitions, education and discussion.
For Harry Pearce, creating a new identity for this 244-year old institution was about being sensitive to the past, bringing authority to the present and creating a foundation for a confident future. Pearce and his team worked alongside Jane Wentworth and Will Dallimore at the RA on the strategy and communication of a new identity. The challenge was to produce a set of design principles appropriated from the RA’s history but expressed in a modernist form, and to develop a visual language that would not be lost in the background but could also stand with authority in the foreground.
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Last Thursday evening, Pentagram hosted an event for Do The Green Thing to mark its first five years of creativity versus climate change. Co-founded by Pentagram’s Naresh Ramchandani in 2007, Do The Green Thing is the charity that uses world-class creativity to inspire as many people as possible to live more sustainably.
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Quick Link: Harry’s Pearce’s House by John Lewis featured on the Dieline
The human rights organisation WITNESS last night celebrated its 20th anniversary at the Roseland Ballroom in New York City – and used the occasion to honour Pentagram’s Harry Pearce, who has worked with them for almost their entire lifespan.
Designing for WITNESS has become a daily commitment for Pearce and his teams, after learning about their work from the musician Peter Gabriel, one of their founders. Pearce was instantly drawn to the cause, and promised to help them by providing all the graphic storytelling they ever needed. Gabriel gratefully accepted the offer, his only proviso being that if at any point working pro bono on WITNESS threatened his livelihood, than Pearce would back away. Despite a few close calls, Pearce has always managed to combine the two.
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