Pentagram

New at Pentagram

Skip to content

New Work: Moss Bros: Part one, core identity

MossBlog1

Moss Bros. is a formal menswear company that has been making good quality clothing accessible to all Britons since 1851. Pentagram’s Harry Pearce has paid homage to this history of “suiting the nation” by creating a new visual identity for the brand.

Pearce and his team emphasised the company’s heritage by returning to the name ‘Moss Bros.’, moving away from the briefly adopted ‘Moss’. To reflect its British pedigree, Gill Sans is used in the logotype with Caslon elsewhere. The brand colour is a mix of classic suit colours that is supported by a subsidiary chalk tone inspired by tailoring patches.

New Work: Berry Bros. & Rudd: Part 2, Exceptional Casks Collection

01-BB-0015

Berry Bros. & Rudd has released the first bottlings from its new Exceptional Casks Collection, an exclusive and exquisite range of rare spirits. Following Pentagram’s development of a new identity for the brand, Harry Pearce has designed the collection’s bottlings. 

Join a Live Twitter Q&A With Harry Pearce

Harry_Pearce_Twitter

This week, six human rights activists are being celebrated in a mural on Great Eastern Street in London. The 60 square metre wall is Harry Pearce’s latest collaboration with human rights charity WITNESS.

Do you have any questions for Harry Pearce about the wall or his twenty-year partnership with the human rights charity WITNESS? Join us for a live Q&A with Harry on Twitter on Friday 12 September between 4pm – 4.45pm GMT.

Tweet your questions to @pentagram with the hashtag #WITNESSlive.

New Work: WITNESS Wall

witness_wall_rami

This week, six human rights activists are being celebrated in a mural on Great Eastern Street in London. The 60 square metre wall is the combined work of Pentagram and six street artists. It will be displayed until 13 September.

It is Harry Pearce’s latest project with WITNESS, an international organisation that trains and supports people to use video to fight for human rights. Every year, Pearce and his team at Pentagram prepare posters and invitations for WITNESS’ annual fundraiser in New York. The East London wall is the basis for this year’s printed materials and a film of its construction will be released in the run up to the fundraiser on 16 October.

Type Dancing: A Visual Identity for Riotous Company

CEFC_for blog_v4

Pentagram’s Harry Pearce and his team have created a new visual identity and a series of performance materials for Riotous Company, the dance and theatre group that creates large-scale performances and chamber pieces with a worldwide collective of composers, dancers, singers, actors, writers and visual artists. Riotous Company’s work has been created in collaboration with leading companies and festivals in South Africa, Cuba, Nepal, Palestine, Portugal, Macedonia, Denmark and the UK.

The logotype was created by staging the typography, manually building a miniature stage and allowing the type to perform. The core idea of type integrating with performance weaves through all the poster work and becomes the visual language for the brand.

New Work: John Lewis Wayfinding

Partners Harry Pearce and William Russell have designed a new in-store way-finding system for John Lewis’s newly opened store in York.

Pearce and his team developed a typographic structure for the signage, using shifting point sizes to denote floors, departments and services.

Gill is used throughout, from the oversized numbers to the smallest line of type. For the purpose of readability, the entire system is black and white, in contrast to the multitude of colours that fill the store environment.

Harry Pearce’s Photographs Become Limited Edition Prints

Image 1

Harry Pearce has donated 10 personal photographs from the streets of Naples to the ‘Made in Cloister’ project, for which he designed the identity in 2013.

The images were shot during Pearce’s research for ‘Made in Cloister’ and these photographs have been printed with the aquatint etching technique by Vittorio Avella’s artisan printing house. 10 signed images of each print, 750cm by 530cm in size are being exhibited within the ruins of Naples’ oldest cloister, Santa Caterina from the sixteenth century, close to the Aragonese Walls and Porta Capuana, and are being sold to support the project.