Pentagram’s Harry Pearce and his team have created a new visual identity and a series of performance materials for Riotous Company, the dance and theatre group that creates large-scale performances and chamber pieces with a worldwide collective of composers, dancers, singers, actors, writers and visual artists. Riotous Company’s work has been created in collaboration with leading companies and festivals in South Africa, Cuba, Nepal, Palestine, Portugal, Macedonia, Denmark and the UK.
The logotype was created by staging the typography, manually building a miniature stage and allowing the type to perform. The core idea of type integrating with performance weaves through all the poster work and becomes the visual language for the brand.
Continue reading “Type Dancing: A Visual Identity for Riotous Company”
Partners Harry Pearce and William Russell have designed a new in-store way-finding system for John Lewis’s newly opened store in York.
Pearce and his team developed a typographic structure for the signage, using shifting point sizes to denote floors, departments and services.
Gill is used throughout, from the oversized numbers to the smallest line of type. For the purpose of readability, the entire system is black and white, in contrast to the multitude of colours that fill the store environment.
Continue reading “New Work: John Lewis Wayfinding”
Harry Pearce has donated 10 personal photographs from the streets of Naples to the ‘Made in Cloister’ project, for which he designed the identity in 2013.
The images were shot during Pearce’s research for ‘Made in Cloister’ and these photographs have been printed with the aquatint etching technique by Vittorio Avella’s artisan printing house. 10 signed images of each print, 750cm by 530cm in size are being exhibited within the ruins of Naples’ oldest cloister, Santa Caterina from the sixteenth century, close to the Aragonese Walls and Porta Capuana, and are being sold to support the project.
Continue reading “Harry Pearce’s Photographs Become Limited Edition Prints”
Creating a modern, robust identity for the world’s most respected wine merchants, Berry Bros. & Rudd, who are still based in their original home of No. 3 St James Street, was a particular challenge. Berry Bros.& Rudd are the direct link between the makers and the drinkers of wine.
The new identity had to feel as if it had always existed. The previous manifestation had been created in the 1980′s and had no reference to the company’s history or authenticity. To uncover its lost stories, Pentagram scoured the grounds of their original home at No. 3, researching and photographing a host of branded artefacts spanning five centuries. Studying wine labels, walls and old publications a great array of typographic styles were found, each with their own eccentricities.
Continue reading “Berry Bros. & Rudd: Part 1, Core Identity”
Quick Link: An Interview with Harry Pearce on Bringing a 300-Year-Old Brand Up to Date
How do you get people to live more sustainably? You inspire them. That’s the principle at the heart of Do The Green Thing, the environmental charity co-founded by Pentagram’s Naresh Ramchandani.
This month Do The Green Thing is partnering with WWF to release 29 Posters For The Planet, 29 pieces of inspiring creativity published daily in the run up to Earth Hour on March 29th. Contributors to the 29 Posters include Pentagram partners Paula Scher, Harry Pearce, Abbott Miller and Natasha Jen.
Paula Scher, in her poster above, sees a satanic side to our over-plugged lives, so she has created a devilish image and message, adopting the idiom of a 1940s civil action poster to inspire us to use less energy.
Continue reading “29 Posters For The Planet”
If you think Crouch End is just a small suburb of North London, think again. It is actually the home of the Crouch End Festival Chorus, one of Britain’s major symphonic choirs, regular voices on Doctor Who soundtracks, frequent performers at the Royal Albert Hall and collaborators with the likes of Ray Davies, Noel Gallagher and the BBC Symphony Orchestra.
Although its roots are in North London, the Crouch End Festival Chorus was looking for a visual identity that expressed a European outlook and a global reputation.
Harry Pearce and his team have created a visual identity with descriptive typography building out from the logotype, representing the swell of music. The typography changes colour to guide the eye and to allude to textural changes in music.
Continue reading “From The Heart – At The Heart”
Quick Link: Ad by Pentagram for Berry Bros. & Rudd Picked Out as a Refreshing Example of Trustworthy Communication
Nestled in the corner of the Royal Academy’s Annenberg Courtyard is the Keeper’s House, a 19th Century house full of historic and artistic grandeur. Having once served as the residence for the Royal Academy’s Keeper, the building has been sensitively restored to retain many of its original details, from vaulted wine cellars to old ceiling beams and hearths dating back to the 1660s. Hospitality is at the heart of this secretive Mayfair townhouse, which features a new restaurant, bar, lounge and secret garden.
Continue reading “New Work: Royal Academy’s Keepers House”
Quick Link: Unconscious Beauty: A Photo Essay by Harry Pearce