Every year 45 million people pass through London’s North Bank area and its most famous street, The Strand. Since 1889, The Savoy has been one of The Strand’s most prominent and exclusive businesses, only accessible through the private Savoy Place road. Famed for its impeccable service, The Savoy was also pivotal in the development of lifts, electric lighting, and fine dining (launching the culinary careers of César Ritz and Auguste Escoffier).
For the first time, the hotel has opened its doors to the high street with Melba, a patisserie and cafe that is located on The Strand at the entrance to Savoy Place. John Rushworth has created the visual identity for the cafe, which gives the area’s increasing footfall a glimpse into life at The Savoy.
John Rushworth has developed a strategy and visual identity for The Mansion on Marylebone Lane, a 22-unit development in Central London that modernises the concept of a mansion block.
Rushworth’s approach was informed by London’s long history of mansion buildings. A result of the population boom during the industrial revolution, mansion blocks were built in the late 19th century to meet the demands of the new wealthy to have a pied-à-terre in the capital. A distinctly London-based idea, these apartment blocks use Queen Anne’s, Arts and Crafts and Edwardian style architecture, and are unified by red brick facades with terracotta detailing. The blocks are concentrated in the historically wealthy areas of Kensington, Marylebone and Knightsbridge.
John Rushworth has developed a brand strategy and visual identity for Ten Trinity Square, a redevelopment of the former Port of London Authority building in the City of London consisting of a private members club, 41 luxury residencies and a Four Seasons hotel. It is the first investment of Chinese conglomerate Reignwood, outside of Asia in super prime real estate.
The brief was to reinvigorate the purpose of the building and create a long-term vision that would also support Reignwood’s future investments in the sector. To do this, the project had to be positioned in a way that recognised its location, architecture and historical importance.
The Marbella Club is the blueprint for the modern beach resort. It has been a meeting place for the international jet set for the past 60 years, hosting everyone from Sean Connery to Audrey Hepburn, the Duke of Windsor and The Rolling Stones.
To coincide with the Marbella Club’s sixtieth birthday and a major refurbishment project, John Rushworth and team have created a new visual identity, which expresses the style that has made the hotel an enduring success.
It’s December. A month that is full of parties, drinking, deadlines, ironic jumpers and endless poultry. And, the annual crisis of choosing what to buy for your mother, your friends, your colleagues, your neighbour and your significant other
We know time is tight, and that end-of-year shopping is a nightmare, so in the spirit of giving, we’ve made a list of gifts, from Pentagram, to suit every budget.