Last night at 11 Downing Street, the UK’s Chancellor George Osborne presented Magnus Carlsen with the medal for his victory at the World Chess Candidate’s tournament in London.
With the world economy in tailspin, splashing out on expensive gifts for your loved one might be a bad move these holidays.
But fear not, because the Pentagram annual holiday card is here to help. Darling I got you a paperclip features a set of twelve gift tags that show how with a little creative thinking, even the cheapest present can show the richness of your love.
The presents featured include dental floss, a tennis ball, some batteries, a box of matches, a pack of sweeteners, and, of course, a paperclip.
Quick Link: World Chess Listed on Brand New’s Friday Likes
At the end of last year, entrepreneur Andrew Paulson acquired the rights to the World Chess Championship. He asked Pentagram to re-enoble chess by branding the pinnacle of chess; giving the World Chess Championship an identity, campaign and experience that could restore its reputation as a contest between the world’s greatest minds and capture the interest of a new generation.
Partners John Rushworth, Daniel Weil and Naresh Ramchandani first created a system of names. They named Paulson’s organisation World Chess, reflecting the World Chess Championship and chess as a world game. This led to a system of names for each competition: World Chess Championship, World Chess Blitz Championship, World Chess Junior Championship, and so on.
With the names in place, they chose to bring World Chess alive through the qualities of intelligence and intensity; the exceptional intelligence needed to process every possibility and permutation that can play out across the sixty four squares, and the heightened intensity of winning or losing a contest against a mind that proves itself to be superior or inferior to your own.
Whilst John Rushworth was working on a graphic identity for Coutts, the 300 year old bank approached William Russell to design a suite of three meeting rooms for the Private Office division of the bank in the Strand. The Private Office, which offers financial advice to ultra high net worth clients, had proved a successful part of the business and Coutts wanted to move this division into a more prominent location within its Headquarters building in the Strand.
William Russell and John Rushworth and their teams have collaborated on the branding and store design for Drake’s gentlemen’s outfitters. The store at No. 3 Clifford Street is the first ever Drake’s shop and opened in May this year.
The challenge for this established manufacturer who had previously sold their wares online and wholesale was to create a brand presence in an area containing already well renowned and long established brands.
Fashion Fringe is an annual competition for young British designers timed to coincide with London Fashion Week. The concept of Fashion Fringe was created in 2003 by Colin McDowell MBE in partnership with IMG Fashion. Since 2006 John Rushworth and his team at Pentagram have been working with Fashion Fringe—initially creating the identity and in subsequent years creating all of the graphics for the competition.
The name and identity were designed by John Rushworth and his team to evoke the idea of ancient healing and spirituality and to reflect a commitment to purity and natural balance. Ila is the ancient Vedic goddess of the earth, a name with universal appeal that can be applied to products for men and women. The marque reflects the principles of Yantra, a sacred geometry built on the relationship between circles and squares. The broad line above the ‘a’ is a Sanskrit device which supports the sacred geometry, provides an appropriate cultural reference and gives the marque a character that can be owned and registered.
These five bottles feature jewel like colours with the name embossed in gold echoing the colours and traditions of India. The ila range utilises Ayurvedic principles, sourcing its raw ingredients from Morocco, the Amazonian Rain Forest and Kashmir as well as India.
The renewed Bronfman Archaeological Wing of the Israel Museum designed by Daniel Weil and John Rushworth opens on 25 July following over five years of work. The Archaeological Wing originally opened in 1965 and has been redesigned and restored by Pentagram as part of the whole scale renewal of the entire museum campus.
Pentagram has enlisted the collaboration of information design specialist Malcolm Garrett (53K) in the design and production of a new website for Bertazzoni, Italian manufacturers of precision-engineered cooking ranges.
The site builds on the branding created by Pentagram when Bertazzoni launched on the American market in 2005. The brand platform is constructed around the strong heritage of the family company and its founding in the 19th century, and the fine engineering and food traditions of Emilia Romagna in Italy, where the company has its base.