Located on Washington St., behind a grand banking hall facing a public plaza on Main Street, the vestibule is significantly larger than the original built in 1967. Where narrow exterior stairs previously led to a simple entrance lobby, two wider stairs now lead to two entrance lobbies, seating areas, and secure access controls into the building’s elevator lobby. The materials and details of this larger vestibule draw directly however from those of the original, and its form and siting aim to enhance the original experience of entering the building from the street.
Best known for their classic modern silverware designs, Robert Welch have recently opened a new store in Bath, England, with designs by Lorenzo Apicella and his team in San Francisco.
Located in Broad Street, in the heart of Medieval Bath, the store’s interior design language builds on Apicella’s Robert Welch flagship studio store in Chipping Campden, completed in 2009. There, a series of sparsely lit cottage rooms were opened up and connected to a central Design Studio and a story wall featuring the life and work of Robert Welch.
In Bath, the same focal displays are also at the heart of the store, this time scaled to suit a space typical to this part of the city—long and narrow with a busy street on one side and a small public courtyard on the other.
Pentagram’s Lorenzo Apicella has designed a new branch for M&T Bank in Newburgh, New York. The branch is the sixth to be completed using our design language for M&T, testing its adaptability and visual impact across a wide spectrum of site types and branch sizes.
Apicella has worked with M&T since 2008 to develop a distinctive brand language for the bank and its branches, to help set M&T apart from its competitors and create a 360-degree experience of the brand. The architecture demonstrates the core values of M&T with a forward-looking design that communicates both openness and security. Like M&T’s other new branches, the building has been constructed to Leadership in Energy and Environment Design (LEED) standards.
Lorenzo Apicella and his team in San Francisco have designed a trade show environment for Mercury, a leading provider of point-of-sale (POS) payments technology. It debuted at the 2012 Retail Solutions Providers Association (RSPA) RetailNOW convention in Las Vegas and marked the rollout of Mercury’s new expression of their brand.
Drawing from Mercury’s new visual identity of a stylized letter “M,” the design revolves around three 16-foot high “talk towers” where Mercury personnel engage POS resellers, software developers, and merchants in dialogue about their technology-enabled products and services. Multiple displays around the towers convey the sense of progressive technology at the heart of Mercury’s business and draw visitors to and through the space.
The latest of Lorenzo Apicella’s new branch buildings for M&T Bank has recently opened in East New York, Brooklyn.
Using the by now familiar language of all M&T’s new branches, this 4,500 sq ft building has been configured to work within a prominent urban setting on the corner of Atlantic Avenue and New Jersey Avenue.
Construction is underway on a 4,500-square-foot branch of M&T Bank in central Brooklyn. The new branch designed by Pentagram’s Lorenzo Apicella is the first of three to be rolled out after the success of his flagship Southgate Branch in West Seneca, NY, which opened last April. The components of Southgate were designed to be adaptable for variable branch sizes and site contexts; in Brooklyn they have been configured to work within a prominent urban setting at the corner of Atlantic and New Jersey Avenues.
As with M&T’s other new branches the building will be constructed to Leadership in Energy and Environmental Design standards (LEED) established by the U.S. Green Building Council. LEED is a rating system distinguishing high-performance buildings with less impact on the environment.
Lorenzo Apicella was asked to design a new flagship branch building for M&T Bank that would capture the essence of M&T’s core values with a design that would endure well into the future, differentiating M&T from its competitors with a distinct and compelling image.
It was agreed that this flagship branch, located in West Seneca, New York, would be the model for all future branch construction and renovation. As an architectural prototype the branch design needed to be adaptable to variable future site conditions and business needs. It also had to meet M&T’s environmental goal of having a low carbon footprint, consuming as little energy as possible and producing minimal amounts of waste. The completed building is anticipated to achieve an LEED Gold rating.
To mark the 40th anniversary of the establishment of Robert Welch’s Chipping Campden Studio Shop, Lorenzo Apicella was asked to undertake a major redesign of the space.
Pentagram has a long history of involvement with Robert Welch Designs having developed the graphic identity in the early 1970’s and designing the first mail-order catalogues as well as the book Hand and Machine.