New at Pentagram

Skip to content

New Work: The Printing House


A former printing factory originally built in 1910, The Printing House in New York’s Far West Village is an iconic landmark of the area’s industrial past. First converted to condominiums in the 1980s, the building has relaunched this year with a new renovation that transforms many of its units into luxury loft-style residences. Pentagram’s Luke Hayman and team have created a brand identity and marketing campaign for The Printing House that plays off its origins to position it as a chic, contemporary place to live in one of the city’s most desirable neighborhoods. Pentagram partner Emily Oberman collaborated with the team on messaging, writing and creative direction for the advertising.

The designers worked closely on the project with Corcoran Sunshine Marketing Group and the building’s developer, Myles J. Horn, who specializes in renovating and repositioning existing properties. The new conversion reconfigures 104 of the building’s 184 existing condominiums into 60 larger residences designed by the award-winning architectural firm workshop/apd, with a private mews designed by Gunn Landscape Architecture. Taking its cues from the renovation, the branding highlights The Printing House as, in the words of the campaign tagline, “A Revolution in Industrial Luxury.”

New Work: ‘Vanity Fair 100 Years’


This year Vanity Fair celebrates its 100th anniversary as the quintessential modern magazine. Founded in 1913 and published until 1936 (when it was folded into Vogue), then revived in 1983, VF is one of Condé Nast’s flagship publications and has exhaustively chronicled pop culture, society, politics, business, scandal and celebrity through periods of enormous change. Pentagram’s Luke Hayman and team have designed Vanity Fair 100 Years: From the Jazz Age to Our Age, a new commemorative book published by Abrams that tells the story of the magazine’s extraordinary first century.

Hayman and his team worked closely on the book with Graydon Carter, Vanity Fair’s editor-in-chief, and David Friend, editor of creative development, as well as Lenora Jane Estes, VF associate editor, and Chris Dixon, creative director. Vanity Fair has always published the best of the best in writing and images, and the main challenge in designing the book was having too much to choose from, all of it great.

New Work: Archtober 2013

Graphics for the third edition of Archtober feature a triangle.

It may be October in the rest of the world, but in New York it’s the month of Archtober, the annual festival of architecture and design. For the third year running, Pentagram’s Luke Hayman and team have designed the graphics for the event, building on the yellow rectangle of the Archtober identity they developed for the inaugural edition in 2011. For the third festival, this simple graphic frame has been joined by the three-sided shape of a triangle.

New Work: Stanford Business Magazine


The Stanford Graduate School of Business is one of the most prestigious MBA programs in the world and is currently ranked as the No. 1 business school in the United States by U.S. News & World Report. (It shares the top spot with Harvard.) Located in the heart of Silicon Valley, Stanford GSB is part of a community that includes many of the world’s most forward-looking companies, and the school has an ambitious vision of business as a force for social good. Pentagram’s Luke Hayman and team have redesigned Stanford Business magazine, the quarterly alumni publication, with a new format inspired by Stanford’s commitment to innovation.

Hayman worked closely with Stanford Business’s new editor-in-chief Michael Freedman to develop the redesign. Freedman joined the publication from a background in news journalism, and true to the school’s mission, has re-imagined the alumni magazine with a format that is lively, engaging and impactful, and helps connect GSB to the world at large. The first issue of the redesign was launched in the spring, and the new Summer 2013 issue is out now.

New Work: ‘FitNation’

Center for Architecture_FIT_012

Architecture and urban design have become important tools in the fight against obesity and related chronic diseases. Practical changes to the design of buildings, towns and cities—locating stairs for visibility, creating networks of well-marked bike lines, designing streetscapes that are inviting for pedestrians—can help encourage physical activity and make the built environment more conducive to healthier lifestyles. Pentagram’s Luke Hayman and team have been involved in several projects related to these initiatives, including the design of the Active Design Guidelines, issued by the New York City Department of Design and Construction in 2010, and the creation of the graphic identity for the Center for Active Design, a new non-profit organization announced yesterday by Mayor Michael R. Bloomberg. The Mayor has signed an Executive Order requiring all City agencies to use active design strategies when performing all new construction and major renovation projects.

These strategies are currently highlighted in FitNation, an exhibition at the Center for Architecture in New York. Hayman and team have created the graphics for the exhibition, extending their design for the Active Design Guidelines and the recent FitCity conferences into playful supergraphics that illustrate the different ways environments can help people stay physically fit. The exhibition was designed in collaboration with Abruzzo Bodziak Architects and is scheduled to travel following its run at the Center.

New Work: ‘SELF’

Published by Condé Nast, SELF magazine focuses on the latest in women’s health, fitness, nutrition and beauty. Pentagram’s Luke Hayman and team have created a fresh, modern look for the magazine that captures its active, empowering point of view. The team worked with Editor in Chief Lucy Danziger and Creative Director Cynthia Hall Searight on the makeover, which launched earlier this spring.

Awards: CASE 2013 Circle of Excellence Awards

Pentagram is pleased to announce that several of our projects in higher education have been honored by the Council for Advancement and Support of Education (CASE) in its 2013 Circle of Excellence Awards. CASE is a professional association serving educational institutions and their departments in alumni relations, communications, development and marketing.

DJ Stout and his team at Pentagram Austin collaborated on award-winning projects from several schools. Middlebury Magazine won the Grand Gold Award in the Design category for the cover of its Summer 2012 issue, the first of Stout’s redesign. The magazine also received a Bronze for Periodical Design. EXEL, the yearly research magazine published by Drexel University, received a Gold Award in the Annual Magazines category. And The USC Dornsife 100, a special publication designed for the capital campaign of The USC Dana and David Dornsife College of Letters, Arts and Sciences, was honored with the Gold Award in the Institutional Relations Publications category.

New Work: ‘Stern’

Stern (“Star”) is Germany’s most widely read magazine and one of the world’s best newsweeklies, balancing in-depth journalism about current events with arts, entertainment and lifestyle reporting, all accompanied by extraordinary photography. Pentagram’s Luke Hayman and team have collaborated with Stern on a redesign that updates the look and feel of the magazine for a modern audience. Hayman worked closely with the magazine’s editor-in-chief Dominik Wichmann and art director Johannes Erler to develop the format.