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New Work: Penguin Press

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Founded in 2003 by the esteemed editor Ann Godoff, Penguin Press is an imprint of Penguin that publishes literary fiction and quality non-fiction by a distinguished list of authors that includes Thomas Pynchon, Zadie Smith, Ron Chernow, John Berendt, Michael Pollan and Errol Morris, among many others. Pentagram’s Michael Bierut and his team have designed a new identity for Penguin Press that establishes an iconic symbol for the imprint. Bierut and his designers also recently developed the new brand identity for Penguin Random House, Penguin’s parent company.

WalkNYC Pedestrian Wayfinding Wins IDSA Award

Pentagram is happy to announce the WalkNYC program of pedestrian signage has found its way to a Silver in the prestigious International Design Excellence Awards (IDEA), presented by the Industrial Designers Society of America (IDSA).

A project of the New York City Department of Transportation, WalkNYC makes it easier for New Yorkers and visitors alike to navigate the city streets and encourages people to walk, bike and use public transit. Pentagram’s Michael Bierut and his team designed the graphic language of the maps, collaborating on the project as part of PentaCityGroup, a special consortium of designers that also includes wayfinding specialists CityID, industrial designers Billings Jackson Design, engineers and urban planners RBA Group, and cartographers and geographic information specialists T-Kartor.

IDEA recognizes design excellence in products, interaction design, service design, strategy and research in categories ranging from automobiles and commercial products to medical equipment and digital design. WalkNYC was awarded in the Environments category and was cited for innovation, benefits to the user and sustainability, as well as visual appeal.

New Work: American Institute of Architects


A video manifesto for the repositioning of AIA reveals the “We” within the “I” of the organization’s acronym.

When the American Institute of Architects membership arrives at the 2014 AIA National Convention in Chicago this weekend, they’ll be greeted by a distinctive new look for the organization. Designed by Pentagram’s Michael Bierut and his team, the program features a new proprietary typeface, AIArchitype, and is part of a comprehensive repositioning of the organization.

The American Institute of Architects is this country’s largest professional association of design professionals. Nearing its 160th year and facing challenges familiar to many professional organizations (the global economic downturn, the revolutionary effect of technology, an ever-more-diverse potential membership base), the AIA undertook a sweeping repositioning process, intended to reinforce the relevance of the AIA for members and the general public alike. Pentagram was selected as design consultants to support the communications process.

Awards: CASE 2014 Circle of Excellence Awards

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Pentagram is pleased to announce that several of our projects in higher education have been honored by the Council for Advancement and Support of Education (CASE) in its 2014 Circle of Excellence Awards. CASE is a professional association serving educational institutions and their departments in alumni relations, communications, development and marketing.

“The annual CASE awards are a big deal in the college and university world,” says DJ Stout, partner in Pentagram’s Austin office. “They are kind of like the Academy Awards of higher education. I’m excited that several of our publication designs won Gold Awards, but it’s also very gratifying that our talented designers received recognition for their outstanding editorial design work.”

Awards: Society for Experiential Graphic Design 2014

This past weekend, the Society for Experiential Graphic Design held its 2014 SEGD Conference in Atlanta, where it announced the winners of the annual SEGD Design Awards. The themes of the conference, “Convergence” and “Crossing Lines,” are core concepts in several of our projects that were awarded by SEGD this year.

Michael Bierut’s graphics for Stairwell B at the Museum of the City of New York received an Honor Award as part of the museum’s full renovation by Ennead Architects. Abbott Miller received a Merit Award for “A Beautiful Way to Go,” an exhibition at MCNY commemorating Brooklyn’s historic Green-Wood Cemetery. Paula Scher also received a Merit Award for her redesign of the Public Theater lobby, another collaboration with Ennead that includes interior environmental graphics and a revitalized exterior façade.

Thanks to all of our designers, clients, and teams for the great work!

New Work: Penguin Random House


Animation introducing the new Penguin Random House identity.

When the two publishing giants Penguin and Random House merged in 2013, the combined companies faced the challenge of merging two iconic graphic identities. Pentagram’s Michael Bierut and his team have created a flexible brand system for Penguin Random House that establishes a new identity for the corporate parent while also preserving and enhancing the individual identities of the group’s 250 imprints.

The identity introduces a new Penguin Random House wordmark that can be used in conjunction with the logo of any one of the 250 imprints, which include leading literary brands such as Alfred A. Knopf, Crown, DK, Fodor’s, Puffin, and more. The logotype may also appear on its own, framed by two rules that “bookend” the mark. (The orange color of the “bookends” is a subtle reference to Penguin’s brand heritage.) Set in the typeface Shift Light, which evokes a typewriter font, the new wordmark underscores the importance of the written word to the company’s culture and work.

The new system replaces an interim identity that paired the two symbols of Penguin and Random House. The identity will mainly be visible in corporate communications; the various imprints and brand symbols will continue to be used without the pairing—for instance, on the spines of books.