New York has always been a favorite location for filmmakers, but over the past decade production in the city has exploded, increasing by 25 percent and contributing over 130,000 jobs and $7.6 billion to the economy. Helping to fuel this boom is the New York City Mayor’s Office for Media and Entertainment, the first city agency of its kind in the world. Established in 1966, the office oversees film and television production in New York and fosters the relationship between filmmakers and the local economy.
Produced with the agency, Scenes from the City: Filmmaking in New York. Revised and Expanded is the new 2014 edition of James Sanders’ history of the past five decades of film and television shot in NYC, from Sweet Smell of Success and “The Honeymooners” to The Amazing Spider-Man and “Girls.” Pentagram’s Michael Bierut and team have designed the new edition, building on their format for the original 2006 book.
Now that it’s finally spring things are really starting to heat up in New York. Tonight the Cathedral Church of Saint John the Divine hosts its annual Maundy Thursday evening reading of selections from the Inferno, the opening section of Dante Alighieri’s medieval masterpiece the Divine Comedy. The dramatic literary event is presented in the Cathedral crossing and features a lineup of distinguished guests. Our poster for the reading uses the identity for the Cathedral designed by Michael Bierut, most recently seen on our signage for the institution’s four-legged parishioners. The graphics employ the custom font Divine, a redrawn version of Frederic Goudy’s 1928 Blackletter.
Project Team: Michael Bierut, partner-in-charge and designer; Katie Barcelona, designer.
This spring legendary chef Bobby Flay makes his long-awaited return to the New York dining scene with Gato, his first restaurant to open in the city in nine years. Gato serves a Mediterranean menu inspired by the flavors of Spain, Italy, France and Greece. For the restaurant’s identity, Flay turned to Pentagram’s Michael Bierut and team, who previously designed the graphics for Flay’s brasserie Bar Americain and popular fast-casual chain Bobby’s Burger Palace. The Gato graphics complement the restaurant’s bold cuisine and industrial-chic NoHo setting with strong typography and a factory aesthetic.
As much as New York is a city of walkers, it’s also a city of climbers. Living in an almost completely manmade landscape of buildings, towers and subways, New Yorkers probably spend more time on stairs than the inhabitants of any other American city. Pentagram’s Michael Bierut and team have created a new graphic installation for a stairwell at the Museum of the City of New York that pays tribute to the city, its people and their many ups and downs.
The graphics are part of the signage program we’ve developed for the ongoing renovation of the museum by Ennead Architects. The new installation transforms Stairwell B, a secondary staircase at the back of the museum, into a destination on par with the historic curving stairs that are the centerpiece of the museum lobby. Conceived as an interior tower of words and pictures, nearly every inch of wall space in Stairwell B has been filled with historic quotations about and photographs of New York.
Michael Bierut’s ongoing series of posters for the Yale School of Architecture follow simple design parameters: one standard size, black and white, and all type, in literally hundreds of different fonts since the series began in 1998. Designed with Jessica Svendsen, the new poster announcing the school’s spring 2014 lectures and exhibitions features its own custom typography, rendered as a single, continuous strip of “tape” that twists and folds in on itself to form dimensional lettering. The school’s circular “Y” emblem has also been configured from a folded shape.
Project Team: Michael Bierut, partner-in-charge and designer; Jessica Svendsen, designer.