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Well-Designed Gifts for Every Budget Courtesy of Pentagram

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It’s December. A month that is full of parties, drinking, deadlines, ironic jumpers and endless poultry. And, the annual crisis of choosing what to buy for your mother, your friends, your colleagues, your neighbour and your significant other

We know time is tight, and that end-of-year shopping is a nightmare, so in the spirit of giving, we’ve made a list of gifts, from Pentagram, to suit every budget.

New Work: New City Books

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New City Books is a joint publishing imprint of the Syracuse University School of Architecture and Princeton Architectural Press that explores architecture, landscape architecture, infrastructure, and planning in the redevelopment of the civic realm. Pentagram’s Michael Bierut and his team have designed the series, which highlights the formative nature of innovative design and makes a case for strategies that spur widespread support of reurbanization in American cities.

While the five books in the series are united by the topical thread of urban redevelopment and design, the content of each book is highly specific in its own right. Rather than applying the same design elements across the series, each book is distinguished by its own set of display typefaces for titles, heading, and the body copy, as well as a unique spine color that alludes to the information within. The New City Books wordmark is set in the same typeface as the copy within the corresponding book.

New Work: Fulton Center

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Opening this Sunday, Fulton Center is a new transportation hub that will improve access and connections at the busiest subway interchange in Lower Manhattan. Located at the intersection of Fulton Street and Broadway, the Center provides a landmark gateway and transfer point for five major subway lines and 11 different trains served by the Fulton Street, Chambers Street–World Trade Center/Park Place and Cortlandt Street stations, as well as connections to the PATH system. The complex is projected to be used by 300,000 passengers daily and is also home to a new retail destination with shops and restaurants.

Working with the Metropolitan Transit Authority, Pentagram’s Michael Bierut and his team have designed an identity for Fulton Center that conveys its role as a transportation crossroads—and spotlights the unique artwork at its center.

New Work: MIT Media Lab


The new MIT Media Lab identity integrates the logos of nearly two dozen research groups.

The Massachusetts Institute of Technology is holy ground not just for scientists and engineers, but for graphic designers as well. In the sixties, designers like Jacqueline Casey, Dietmar Winkler, Ralph Coburn and Muriel Cooper adapted the visual forms of European modernism to a lively, particularly American version that marked MIT as a place that balanced rigor and invention. Perhaps nowhere at MIT was that design impulse more pronounced than at the MIT Media Lab, which Cooper co-founded and where she ran the Visual Language Workshop. Nearly 30 years after its founding, the Media Lab has a new visual identity designed by Pentagram.