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New Work: Governors Island

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This is the last weekend of the year to enjoy Governors Island, the jewel of a park in the middle of New York Harbor, just 800 yards off the southern shore of Lower Manhattan. Open to the public all summer, the Island is home to 172 acres of lush landscapes and picturesque paths where visitors can bike, picnic, lounge on hammocks, play sports, view art exhibitions, attend concerts and dance performances, and explore historic buildings, all in view of the skyscrapers of Manhattan. Reachable only by ferry, the Island is a serene, and somewhat surreal, escape from the bustle of the city.

Pentagram’s Michael Bierut and his team have designed signage and environmental graphics for Governors Island that enhance this unique sense of place. Inspired by the Island’s gantries—the giant skeletal superstructures that mark the docks and frame views to and from the site—the designers have created a system of transparent signage that preserves these views, even as it helps guide visitors around the Island.

Bierut and his designers collaborated on the program with West 8, the landscape architects for the Island’s regeneration, and Leslie Koch, president of the Trust for Governors Island.

New Work: Amalgamated Bank

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Amalgamated Bank is the leading financial institution dedicated to providing affordable banking services to working people, unions, and progressive organizations and businesses. Established in 1923 as New York City’s first labor bank, Amalgamated is now the largest union-owned bank in the United States, with locations across the city, as well as in Washington DC, New Jersey, Nevada and California. Pentagram’s Michael Bierut and his team have designed a new brand identity for the bank that updates its look while also honoring its legacy.

Amalgamated has its roots in the union Amalgamated Clothing Workers of America, now part of Workers United, current majority owner of the bank. The bank’s heritage in the garment manufacturing union inspired the new mark, which weaves two forms together like fabric and resembles an abstract “A” and “B.”

Awards: AIGA Justified 2014

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AIGA’s Justified competition honors clear and compelling design that balances specificity with accessibility and effectiveness. The entries for Justified are submitted as case studies rather than as a series of design artifacts, an approach that showcases the creative process to solving clients’ design problems while demonstrating the value of design. A record number of entries were submitted for the fourth annual competition this year, and we are proud to announce that two of Pentagram’s projects have been chosen as winners.

The identity and environmental graphics program designed by Paula Scher and her team for the restored New York City Beaches was selected as one of Justified’s 19 winners, as was the extensive WalkNYC pedestrian wayfinding system developed by PentaCityGroup, a special consortium of designers that included Michael Bierut and team.