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New Work: Pepsi and the Super Bowl at MetLife Stadium


When fans arrive at MetLife Stadium this Sunday for Super Bowl XLVIII, they’ll be greeted by a dramatic new entrance for Pepsi, one of the game’s major sponsors. Designed by Pentagram’s Michael Gericke and his team, the huge installation transforms the gate into an unexpected celebration of the Pepsi brand, complete with a pair of unique graphic sculptures inspired by the Pepsi bottle and a four-story high rendition of the famous Pepsi Globe logo.

New Work: GlaxoSmithKline US Headquarters


Pentagram’s Michael Gericke and his team have designed a bold program of large-scale environmental graphics for the new US headquarters of GlaxoSmithKline, the global pharmaceuticals and consumer healthcare company. Located in Philadelphia’s Navy Yard, the innovative “smart” workspace is 100 percent mobile—no one has an assigned desk, not even the company president—and the iconic graphics help foster a spirit of connection for a new collaborative way of working.

Gericke, with Associate Don Bilodeau and their team, worked closely with GSK and Francis Cauffman, the building’s interior architects, to develop the graphics for the unique, 208,000 sq ft offices. Conceived as a healthy and sustainable headquarters for a company with well being as its focus, the modern, contemporary interiors are open and loft-like, with a series of gathering spaces that include shared work stations, team tables and meeting areas. The headquarters building was designed by Robert A.M. Stern and is the first in Philadelphia and only the sixth in the nation to be certified with LEED Double Platinum status, for both Core & Shell and Commercial Interiors.

New Work: 21st Century Fox

The searchlights of Twentieth Century Fox are one of the most recognized icons in the world. Pentagram’s Michael Gericke and Emily Oberman have drawn on this rich heritage and Fox’s contemporary innovations in media to create the logo and develop the name for 21st Century Fox. The new media and entertainment company will be established following the proposed separation of News Corporation into two companies. 21st Century Fox will serve as the umbrella company for Twentieth Century Fox and the rest of the group’s entertainment and media properties, all of which will retain their existing well-known names and logos.

Pentagram worked closely with the 21st Century Fox team on the development of the identity, which is designed to honor the creative legacy of Twentieth Century Fox and celebrate the company’s vital future. The name and symbol distill the elements of Fox’s familiar searchlights-and-monument logo into a dynamic new identity. The 21st Century Fox logo features a pair of sweeping searchlights that suggest entertainment, broadcasting and limitless possibilities within a circle shape inspired by a lens. Iconic and distinctive, the symbol is accompanied by a wordmark set in strong, stacked lettering that is derived from the typographic pedestal of the Twentieth Century Fox logo and Fox Broadcasting’s wordmark.

New Work: ‘Deck the Holidays’ at Rockefeller Center

Home to the world’s most celebrated Christmas tree, the famous ice skating rink, a one-of-a-kind observation deck, and many top shops and restaurants, Rockefeller Center is New York’s most iconic place for the holidays, attracting hundreds of thousands of visitors every year. Michael Gericke and his team at Pentagram have designed a festive holiday campaign for the Center and Top of the Rock. Featuring the tagline “Deck the Holidays,” a play on “deck the halls,” the bright graphics of the campaign combine holiday symbols like snowmen, reindeer and Christmas trees with the familiar forms of the deck’s viewfinders and the iconic architecture of the Center. Pentagram developed the campaign with Tishman Speyer, who own and manage Rockefeller Center.

New Work: ‘Activist New York’

From abolitionism and women’s suffrage to the struggle for Civil Rights and Occupy Wall Street, New York City has played a crucial role in many of the major social movements that have helped to advance justice in issues related to race, gender, class, work, religion and sexuality. New York is uniquely positioned to foster activism, given the diverse sociological makeup of its communities, its status as a media hub, and its ideological open-mindedness—not to mention the outspoken attitude of its citizens.

Pentagram’s Michael Gericke and his team have designed “Activist New York,” a major exhibition currently on display at the Museum of the City of New York that looks at the city’s remarkable 350-year history as a focal point for activism. The show, the first of its kind, is the inaugural exhibition in the museum’s new Puffin Foundation Gallery, a newly renovated space endowed by the Foundation to explore social movements that have played a significant part in the city’s history.

Gericke and his team worked closely with the exhibition’s curator, Sarah M. Henry, on the design and development of the show. The bold, colorful design is inspired by demonstrations themselves, with exhibition images and messages presented like placards at a protest. These have been grouped in each of the exhibition sections in a way that suggests the visual energy and critical mass of social demonstrations, and are accompanied by historic artifacts and photographs displayed in vitrines.

New Work: Fashion’s Night Out at Rockefeller Center

Tonight Rockefeller Center rolls out the red carpet for Fashion’s Night Out, the annual celebration of fashion and design at stores around the world. Pentagram’s Michael Gericke and his team have designed an elegant promotional campaign for the event, which will transform Rockefeller Center into a red carpet experience with live music and a fashion show highlighting clothing and accessories from the Center’s specialty stores. The graphics feature Rockefeller Center’s iconic architecture conceptually paired with fashion-related symbols. Pentagram developed the campaign with Tishman Speyer, who own and manage Rockefeller Center.

Awards: Society for Environmental Graphic Design 2012


The Society for Environmental Graphic Design recently convened its 2012 SEGD Design Conference in New York, where it announced the winners in this year’s SEGD Design Awards. The location was particularly appropriate as two of our high profile projects in the city were recognized with Honor Awards, the competition’s top prize. Paula Scher’s program of signage and environmental graphics for the High Line was honored for its “perfectly integrated design,” while Michael Gericke’s centennial exhibition for the New York Public Library, Celebrating 100 Years, received the award for its “creative use of the library’s collections” to “make a century-old space fun, interesting and beautiful.”

Thanks to all our designers, clients and teams for the great work!


Awards: Art Directors Club 91st Annual

Pentagram has been honored by the Art Directors Club with several winners in the ADC 91st Annual Awards, presented last week at a gala in New York.

Three of our projects from the past year received Bronze Cubes: Michael Gericke’s centennial exhibition for the New York Public Library, “Celebrating 100 Years,” received the prize in the Environmental Design category; Angus Hyland’s packaging for Cass Art Own Brand took the award in Package Design; and Domenic Lippa’s design for Circular 17 was selected in Editorial Design.

Last but certainly not least, Pentagram would like to congratulate our good friend Marion Deuchars and longtime client Laurence King Publishing on winning coveted Gold and Silver Cubes for Let’s Make Some Great Art. The Gold was awarded in the Illustration, General Book category, and Deuchars also won a Silver in the Book Design category for her design of the book. Angus Hyland currently serves as Consultant Art Director for Laurence King.

Thanks to all our designers, teams and clients for their great work!