Naresh Ramchandani explores how every piece of creative work can do good.
Stuck to my psyche is a post-it note reminding me of the kind of work I always want to do. On the note are the words ‘… and don’t forget to change the world.’ It’s a pretty big phrase for a small imaginary post-it but it’s there to remind me that, every time I make a piece of creative work, I have the choice to make the world a little better or a little worse with that work, and the second option is not an option.
Continue reading “And Don’t Forget to Change the World”
Naresh Ramchandani and Marina Willer explain the thinking behind this year’s Pentagram holiday card.
We have spent a long time working together and often speak about how, like many other people who do what we do, we have developed an allergy to corporate jargon.
We often laugh at a story from when Naresh worked with a man who, on their very first meeting, said the task he wanted him to achieve was “mission critical.” The task was to add a couple of pages to a corporate site, not to hack through a jungle or to take a ring to a volcano. Was it that critical? Well, given that he only had to amend an ‘About’ page, the failure to do so was neither going to halt the “mission,” —if that’s what it was—or kill anyone in particular.
Continue reading “Gamechanger: A Cautionary Tale of Corporate Jargon”
Quick Link: Gamechanger Featured on Fast Company
Pentagram’s Naresh Ramchandani explores what technology can’t give us this Cyber Monday.
Cyber Monday is upon us. Completing four days of rampant consumerism that began with Black Friday, it is our annual commercial clickfest, and boy do we splurge. On this day last year, the UK spent £10,000 every second, mostly on technotronica. And today we are likely to beat our previous record as we salivate on this year’s screens at next year’s screens, frantically wondering what combination of phone, tablet, television, console and camera can complete us, can make us more on it and with it than we already are.
Continue reading “My Cyber Monday Struggle”
Quick Link: Moss Bros. Identity and Interiors Featured in Design Week
Moss Bros. is a formal menswear company that has been making good quality clothing accessible to all Britons since 1851. Pentagram’s Harry Pearce has paid homage to this history of “suiting the nation” by creating a new visual identity for the brand.
Pearce and his team emphasised the company’s heritage by returning to the name ‘Moss Bros.’, moving away from the briefly adopted ‘Moss’. To reflect its British pedigree, Gill Sans is used in the logotype with Caslon elsewhere. The brand colour is a mix of classic suit colours that is supported by a subsidiary chalk tone inspired by tailoring patches.
Continue reading “New Work: Moss Bros. Identity”
Quick Link: Naresh Ramchandani Lists His Multimedia Top 10s for Aderwise
Pentagram’s Naresh Ramchandani and Marina Willer have lent their support to help create a prototype for SKYPAD – an intergalactic web app for WWF’s Earth Hour, the world’s largest switch-off event.
In collaboration with Google Labs and Grumpy Sailor, Naresh Ramchandani and his team conceptualised and named a fun, engaging, shareable concept to raise awareness for the event.
“We wanted to create a kind of galactic creative Avaaz,” says Naresh Ramchandani. “We wanted to create a canvas on which people could express, in constellation form, their support for Earth Hour and the Earth in general.”
Continue reading “A Canvas in the Cosmos”
Quick Link: Fast Company Features 29 Posters For The Planet
Quick Link: Naresh Ramchandani Writes for The Guardian About Sustainability and Next Generation Creativity