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Earthmojis: Protest Placards for the World

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Great protests need great placards. They are an essential part of direct action, hoisted by modern-day standard bearers, proclaiming a stance to the world. But all too often their messages are lost in the throng, amongst earnest messaging and scrawled angst.

For the People’s Climate March in London last Saturday, Naresh Ramchandani and team created a unique set of placards that would be able to stand out from the rest. They needed to reflect how social media has altered protest, allowing dissent to take place online as well as on the streets.

Equilateral: An Audiovisual Essay in Triangles

Founded in 1962 on humanitarian principles, Al-Dabbagh is a family-run organisation with a unique philosophy that balances earning with philanthropy to deliver impact and scale for the greater good. Having set targets for 2020, Al-Dabbagh asked Naresh Ramchandani and Domenic Lippa to create a film to communicate its unique ecosystem and ambitions.

And Don’t Forget to Change the World

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Naresh Ramchandani explores how every piece of creative work can do good. 

Stuck to my psyche is a post-it note reminding me of the kind of work I always want to do. On the note are the words ‘… and don’t forget to change the world.’ It’s a pretty big phrase for a small imaginary post-it but it’s there to remind me that, every time I make a piece of creative work, I have the choice to make the world a little better or a little worse with that work, and the second option is not an option.

Gamechanger: A Cautionary Tale of Corporate Jargon

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Naresh Ramchandani and Marina Willer explain the thinking behind this year’s Pentagram holiday card. 

We have spent a long time working together and often speak about how, like many other people who do what we do, we have developed an allergy to corporate jargon.

We often laugh at a story from when Naresh worked with a man who, on their very first meeting, said the task he wanted him to achieve was “mission critical.” The task was to add a couple of pages to a corporate site, not to hack through a jungle or to take a ring to a volcano. Was it that critical? Well, given that he only had to amend an ‘About’ page, the failure to do so was neither going to halt the “mission,” —if that’s what it was—or kill anyone in particular.

My Cyber Monday Struggle

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Pentagram’s Naresh Ramchandani explores what technology can’t give us this Cyber Monday. 

Cyber Monday is upon us. Completing four days of rampant consumerism that began with Black Friday, it is our annual commercial clickfest, and boy do we splurge. On this day last year, the UK spent £10,000 every second, mostly on technotronica. And today we are likely to beat our previous record as we salivate on this year’s screens at next year’s screens, frantically wondering what combination of phone, tablet, television, console and camera can complete us, can make us more on it and with it than we already are.

New Work: Moss Bros. Identity

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Moss Bros. is a formal menswear company that has been making good quality clothing accessible to all Britons since 1851. Pentagram’s Harry Pearce has paid homage to this history of “suiting the nation” by creating a new visual identity for the brand.

Pearce and his team emphasised the company’s heritage by returning to the name ‘Moss Bros.’, moving away from the briefly adopted ‘Moss’. To reflect its British pedigree, Gill Sans is used in the logotype with Caslon elsewhere. The brand colour is a mix of classic suit colours that is supported by a subsidiary chalk tone inspired by tailoring patches.