For the past 21 days, Naresh Ramchandani and his team at Do The Green Thing have released one poster a day, created by a host of illustrators, artists and designers, including seven Pentagram partners. The main aim of the campaign is a countdown to Earth Hour, an annual event organised by WWF mobilising people around the world to switch off for an hour.
Join us on Twitter tomorrow Friday March 22nd from 11am-12pm GMT and tweet Naresh at @pentagram your questions, using the hashtag #23posters.
Hackney Laces is a community club that gives 12-17 year-old girls in London an opportunity to play football. There are many football clubs for younger girls, and many football clubs for women, but almost nothing in London for teenagers who love the beautiful game.
Originally known as Just Another Football Club, the club was named “Hackney Laces” by Pentagram’s Naresh Ramchandani. It needed to be a name that drew attention to the fact that the club was for girls, but since girls like to play football as competitively and as aggressively as boys do, the name also needed to sound tough. “Hackney Laces” struck that balance and also allowed the concept to be replicated in other parts of London if it took off – so Highbury Laces, Barnet Laces and so on.
With the world economy in tailspin, splashing out on expensive gifts for your loved one might be a bad move these holidays.
But fear not, because the Pentagram annual holiday card is here to help. Darling I got you a paperclip features a set of twelve gift tags that show how with a little creative thinking, even the cheapest present can show the richness of your love.
The presents featured include dental floss, a tennis ball, some batteries, a box of matches, a pack of sweeteners, and, of course, a paperclip.
It is tough to find a present that your loved one will adore, but a beautiful piece of jewelry is almost certain to get you in their good books. That was the idea behind the new Christmas campaign for Swarovski Crystalized by Naresh Ramchandani and Domenic Lippa.
The playful campaign helps steer hapless Christmas shoppers away from dreary present ideas like scented candles and book tokens towards better present ideas like spectacular necklaces and crystal headphone covers.
Last Thursday evening, Pentagram hosted an event for Do The Green Thing to mark its first five years of creativity versus climate change. Co-founded by Pentagram’s Naresh Ramchandani in 2007, Do The Green Thing is the charity that uses world-class creativity to inspire as many people as possible to live more sustainably.
A Lot on Your Plate is the newest piece of sustainable inspiration from Do The Green Thing, an environmental charity co-founded by Pentagram’s Naresh Ramchandani.
It’s designed to highlight the impact the meat industry has on the environment, and encourage people to say no to sausages and go easy on the meat.
Quick Link: World Chess Listed on Brand New’s Friday Likes
At the end of last year, entrepreneur Andrew Paulson acquired the rights to the World Chess Championship. He asked Pentagram to re-enoble chess by branding the pinnacle of chess; giving the World Chess Championship an identity, campaign and experience that could restore its reputation as a contest between the world’s greatest minds and capture the interest of a new generation.
Partners John Rushworth, Daniel Weil and Naresh Ramchandani first created a system of names. They named Paulson’s organisation World Chess, reflecting the World Chess Championship and chess as a world game. This led to a system of names for each competition: World Chess Championship, World Chess Blitz Championship, World Chess Junior Championship, and so on.
With the names in place, they chose to bring World Chess alive through the qualities of intelligence and intensity; the exceptional intelligence needed to process every possibility and permutation that can play out across the sixty four squares, and the heightened intensity of winning or losing a contest against a mind that proves itself to be superior or inferior to your own.