In the run up to the 2015 UK General Election, much was written about the disengagement between voters and politicians. This led to a widespread prediction of voter apathy that was fuelled by vocal non-voters like Russell Brand.
To tackle this disengagement, Naresh Ramchandani and Marina Willer launched I Give an X, a campaign that encouraged people to take pride in their vote. Living online, it consisted of a website with 93 downloadable Xs, a powerful video manifesto encouraging people to vote, and a link to the voter registration form.
Naresh Ramchandani shares six things he learnt whilst judging D&AD’s White Pencil ‘Creativity for Good’ Award.
Last week I was lucky enough to sit on the D&AD White Pencil jury. I was with a terrific group of judges, judging the work I care most about – work that is here to do good. We looked at a vast amount of entries from around the world and figured a few things out in the process. I wanted to share some reflections on a hugely thought-provoking week.
Quick Link: I Give an X Campaign Featured on Quartz
Quick Link: I Give an X Featured in The Guardian
Only 65% of people voted in the last UK election, with a majority of non-voters being young people. In the run up to the General Election on 7 May 2015, Naresh Ramchandani, Marina Willer and their teams decided to combat this disengagement.
The result is I Give An X, a non-partisan, online campaign that asks people to visit the I Give An X website, pick an X to download and share as their profile picture on Facebook, Twitter or Instagram with #igiveanx. By living in social media, I Give An X has a relevance to younger voters and, by allowing them to wear a virtual badge of pride, the campaign can influence their social circles as well.