Presented by the New Practices Committee of the AIA New York Chapter, New Practices New York is a biennial competition that serves as New York City’s preeminent platform to recognize and promote new and innovative architecture and design firms. Pentagram’s Natasha Jen and team have designed the competition graphics and exhibition for New Practices New York 2014, currently on view at the Center for Architecture. The show opened this month as part of the Archtober festival and remains on view through January 17, 2015.
Jen’s graphics for the competition build on the identity she previously designed for the New Practices Committee in 2011. The logo presents a convergence of three lines: two come together to form a directional arrow, while the addition of a third creates a corner or symbol of dimensional space. This year’s New Practices New York competition has been organized around the theme “Action!,” and Jen’s design for the exhibition extends the strong black line of the logo into graphics that run across the walls and floor of the gallery to activate the space.
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Though the future of traditional book sales often seems uncertain, beautiful and compelling design always reasserts the book as an essential, lasting object. Since 1922, AIGA has honored the best in book design for its annual 50 Books/50 Covers competition, which has the distinction of being the “oldest continuously operating graphic design competition in the United States.” We are proud to have several Pentagram projects listed as winners in the 2013 awards, presented by AIGA, Design Observer, and Designers & Books.
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Quick Link: Natasha Jen to Speak on Design Panel at MIT Hackathon
OfficeUS, the U.S. Pavilion at the 14th International Venice Architecture Biennale, is a working architecture office that is exploring the ways in which U.S. architectural practice has influenced the discipline around the world over the past 100 years. The project is sharing its research through an extensive program of publications, both integrated into the exhibition—where a repository of 1,000 binders lines the walls of the installation—and as a series of books made available to the public. Pentagram’s Natasha Jen has designed Agenda, the first in the book series and the official catalogue for the U.S. Pavilion. The book design builds on the graphic identity Jen developed for the OfficeUS, which utilizes a visual language built out of the efficiencies of office culture.
Continue reading “New Work: ‘OfficeUS Agenda’”
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