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New Work: Great Eastern Energy


Great Eastern Energy is one of the largest alternative suppliers of natural gas and electricity in New York, New Jersey and Massachusetts. Founded at the start of energy deregulation in 1996, GEE is an Energy Service Company (ESCO), or third-party energy retailer, that offers consumers the opportunity to choose who supplies their energy and helps them create more cost-efficient plans, then coordinates with local utility companies like Con Edison or National Grid for delivery of the energy to homes and businesses.

Pentagram’s Natasha Jen and team have designed a new identity for GEE that positions the company as a unique and innovative energy provider. Modern, friendly and accessible, the identity is part of a comprehensive program of graphics we created for GEE that helps educate consumers about energy and design their own solutions to save energy. Since the launch of the identity this winter, the number of consumers who have made the switch to GEE has increased by an extraordinary 500 percent.

29 Posters For The Planet

How do you get people to live more sustainably? You inspire them. That’s the principle at the heart of Do The Green Thing, the environmental charity co-founded by Pentagram’s Naresh Ramchandani.

This month Do The Green Thing is partnering with WWF to release 29 Posters For The Planet, 29 pieces of inspiring creativity published daily in the run up to Earth Hour on March 29th. Contributors to the 29 Posters include Pentagram partners Paula Scher, Harry Pearce, Abbott Miller and Natasha Jen.

Paula Scher, in her poster above, sees a satanic side to our over-plugged lives, so she has created a devilish image and message, adopting the idiom of a 1940s civil action poster to inspire us to use less energy.

Pentagram Designs Posters for InsideOut SF


The charm and beauty of San Francisco have inspired countless artists and designers and earned it acclaim as the best and happiest city in America, not to mention the most romantic. (We know we love it.) To celebrate the city, AIGA San Francisco has curated InsideOut SF, an exhibition and silent auction of original poster designs that highlight personal impressions of the city. The show features new posters by Bay Area-based designers, photographers and illustrators (the “Inside” perspective), as well as some of the most influential creatives from around the world (the “Out”). Pentagram’s Natasha Jen, Eddie Opara, John Rushworth, Paula Scher and Marina Willer have all contributed designs for the event. (Check out the full list of contributors here.) Proceeds from the sale will benefit the San Francisco chapter of AIGA, with funds going towards scholarships, educational programming and community events, such as SF Design Week.

The posters will be exhibited and auctioned at the AIGA SF Fall Gala on Tuesday, November 12 at Terra Gallery, 511 Harrison Street in San Francisco. Get your tickets here.

New Work: Milly


As the design sensibility of a fashion designer evolves over time, the brand they established at the start of their career may no longer reflect their work. This was the challenge faced by the designer Michelle Smith, whose logo for the 2001 launch of her label Milly bore little relation to the clothes she was designing today. To create a new identity that would better reflect her point of view, Smith enlisted the expertise of Natasha Jen and her team at Pentagram. Jen has designed a iconic identity for Milly that captures the label’s contemporary attitude and helps position it for future growth.

Smith’s designs juxtapose clean, classic silhouettes with bold colors, vibrant patterns and luxurious textures and fabrics. Milly has a devoted following of style icons like Gwyneth Paltrow, Victoria Beckham and Beyoncé, and has expanded on several fronts in recent years. The line is carried in stores around the world and sold in stand-alone Milly boutiques in New York, East Hampton and Tokyo, as well as through a thriving online presence.

Natasha Jen to Design Identity and Environmental Graphics for US Pavilion at the 2014 Venice Architecture Biennale

Animated version of the identity for the US Pavilion at the 2014 Venice Architecture Biennale. Design by Natasha Jen/Pentagram.

The U.S. Department of State has selected Storefront for Art and Architecture, in association with PRAXIS Journal, to represent the U.S. in the 2014 Venice Architecture Biennale. As part of a collaborative team assembled by Storefront of Art and Architecture, Pentagram’s Natasha Jen will design the identity and environmental graphics for the U.S. Pavilion, which is titled OfficeUS: Criticism by Remaking, and will feature a working architecture office exploring 1,000 projects from 100 years of American design exports.

The 2014 Biennale carries the theme “Fundamentals” and has been commissioned by the architect Rem Koolhaas. The U.S. Pavilion is co-curated by Eva Franch i Gilabert, executive director and curator of Storefront for Art and Architecture; Ana Milijački, architecture professor at the Massachusetts Institute of Technology; and Ashley Schafer, editor of PRAXIS. The three curators have re-imagined the exhibition as an active, experimental architectural office that will research, study and remake 1,000 projects designed by American architecture firms over the past century throughout the world. The installation will contain two interrelated components: 1) The Repository, an exhibition archive of the 1,000 selected projects; and 2) The Office, a working laboratory of diverse individuals with the mission to critically remake and reinterpret the material in the Repository throughout the five-month period of the Biennale.

Jen and her team at Pentagram will work on the project with other members of the OfficeUS team, including Architizer, CLOG, Michael Kubo, Chris Leong and Dominic Leong of Leong Leong, PRAXIS, Jacob Reidel, and Carlos Minguez Carrasco of Storefront for Art and Architecture. The Biennale is on view from June 7 through November 23, 2014.

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‘Pentagram Remixed’ Opens at Ningbo Design Biennial


In honor of our recent 40th anniversary, Pentagram was invited to present an exhibition at the 7th Ningbo International Design Biennial in Ningbo, China. Conceived and designed by Natasha Jen and her team at Pentagram New York, Pentagram Remixed puts a new spin on our portfolio to locate the ideas and influences that have guided our work across four decades. The exhibition opened on June 14 at the Ningbo Museum of Art and remains on view through July 14.

Rather than stage a traditional historical survey, Jen wanted to place Pentagram’s work in unusual contexts that would reflect our constantly evolving point of view and allow visitors to make their own connections and associations. The exhibition presents different aspects of our portfolio in a series of “zones” that flow together to create an impression of our collaborative and interdisciplinary approach.