OfficeUS, the U.S. Pavilion at the 14th International Venice Architecture Biennale, is a working architecture office that is exploring the ways in which U.S. architectural practice has influenced the discipline around the world over the past 100 years. The project is sharing its research through an extensive program of publications, both integrated into the exhibition—where a repository of 1,000 binders lines the walls of the installation—and as a series of books made available to the public. Pentagram’s Natasha Jen has designed Agenda, the first in the book series and the official catalogue for the U.S. Pavilion. The book design builds on the graphic identity Jen developed for the OfficeUS, which utilizes a visual language built out of the efficiencies of office culture.
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Presented by the National Art Museum of China, thingworld: International Triennial of New Media Art is the third edition in the museum’s series of large-scale surveys looking at current trends in art created with new media technologies. One of the most comprehensive international exhibitions staged in China, the 2014 triennial features 58 works by 65 established and emerging artists from 22 countries around the world. Pentagram’s Natasha Jen and her team have designed the identity, graphics and catalogue for the exhibition, on view this summer in Beijing.
Following earlier editions that focused on more ephemeral forms of new media art, the theme of this year’s triennial is “thingness”—object-based works that explore the salience of things. As triennial curator Zhang Ga describes it, “The world is a thing world…Thing is everything.” Many of the displayed works examine how objects mediate experience between people and the world around them.
Jen’s identity for the exhibition is built around customized Chinese typography. Chinese characters are pictograms—representing things—and the thingworld letterforms have themselves been objectified through modification.
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