Quick Link: Paula Scher Interviewed on PSFK
Cooper-Hewitt, National Design Museum celebrates the holidays this year with an animated greeting designed by Pentagram’s Paula Scher, recipient of the 2013 National Design Award for Communication Design. The fast and festive clip spells out Santa’s “Ho, ho, ho” with over 110 different H’s and O’s that appear in typefaces including Bifur, Knox, Leitura Display, Rosewood and the very timely Snowflake, and as objects including cookies, clocks, wreaths, ornaments, snow globes, and more. How many can you identify?
Project Team: Paula Scher, partner-in-charge and designer; Lingxiao Tan, designer.
New York City is known for its canyons of concrete, but the metropolitan area also encompasses over 5,300 acres of forests and 3,100 acres of wetlands and river systems. (Altogether, New York City’s natural parkland would fill Manhattan from the Battery to 125th Street in Harlem.) The Natural Areas Conservancy is an affiliate of the New York City Department of Parks and Recreation with the mission to protect, restore, and manage the expansive natural areas already within the city’s urban park system. Pentagram’s Paula Scher has created a new identity for the organization that brings the beauty of these spaces to the fore.
The identity utilizes photography to show exactly what the Natural Areas Conservancy is trying to preserve. The program uses photographs by Joel Meyerowitz that were originally commissioned by NYC Parks for the 2009 book Legacy: The Preservation of Wilderness in New York City Parks. Scher suggested the images be used for the Natural Areas identity, and Meyerowitz gave access to the photos as a gift to the city.
“People see Joel’s photos and say, ‘That’s New York City?,’” says Scher.
Quick Link: Paula Scher Interviewed on The Great Discontent
The charm and beauty of San Francisco have inspired countless artists and designers and earned it acclaim as the best and happiest city in America, not to mention the most romantic. (We know we love it.) To celebrate the city, AIGA San Francisco has curated InsideOut SF, an exhibition and silent auction of original poster designs that highlight personal impressions of the city. The show features new posters by Bay Area-based designers, photographers and illustrators (the “Inside” perspective), as well as some of the most influential creatives from around the world (the “Out”). Pentagram’s Natasha Jen, Eddie Opara, John Rushworth, Paula Scher and Marina Willer have all contributed designs for the event. (Check out the full list of contributors here.) Proceeds from the sale will benefit the San Francisco chapter of AIGA, with funds going towards scholarships, educational programming and community events, such as SF Design Week.
To celebrate its 50th anniversary this year, the National Theatre in London invited five internationally renowned graphic designers to each create a poster that represents one of the NT’s five decades. Pentagram’s Paula Scher has designed a poster that features custom typography inspired by the NT’s original home at the Old Vic. Other participating designers include David Carson, Michael Craig-Martin, Graphic Thought Facility and Jamie Reid. Each of the 20″ x 30″ (508mm x 762mm) signed prints has been published in a limited edition of 200 and is available for purchase at “Shopping and E*ting,” a special pop-up shop at the NT’s home on the South Bank, as well as online. Scher’s design is also available as a greeting card and tote bag. The pop-up launches today and remains open through 12 January.
Project Team: Paula Scher, partner-in-charge and designer; Jeff Close, designer.
Ten years ago Pentagram’s Paula Scher designed the graphic identity for Jazz at Lincoln Center, the country’s premier institution for jazz performance. Now Scher has revisited her classic identity with an update that riffs on the existing logo and expands it into custom typography for the institution.
The refreshed identity simplifies the original wordmark to make it more contemporary. The original identity accompanied Jazz at Lincoln Center’s 2004 move into its home at the Time Warner Center on Columbus Circle, several blocks away from Lincoln Center proper. Now that Jazz is recognized as a major cultural institution in its own right, the update clears away the “at Lincoln Center” and leaves the organization as exactly what it is: Jazz.
This weekend is your last chance to enjoy New York City’s public beaches, which close for the season following Labor Day. Restored after the destruction of Hurricane Sandy, the beaches reopened earlier this year with cheerful new signs designed by Pentagram’s Paula Scher. The signs feature photographs of the beaches and capture the charm, romance, and beauty of the city’s favorite summer spots.
Now the signs have been turned into postcards. The limited edition set features six of the beaches that were damaged by Hurricane Sandy in Brooklyn, Queens and Staten Island. Proceeds from the sale of the postcards will be donated to the City Parks Foundation, the citywide parks conservancy. Order yours here.
Animated version of the new Sundance Institute identity.
Founded by the actor and director Robert Redford in the mountains of Sundance, Utah, in 1981, Sundance Institute has grown into a global nonprofit cultural organization that advances the work of storytellers in a variety of disciplines. Best known for the Sundance Film Festival, one of the largest showcases for independent cinema in the world, the Institute is also a resource for thousands of independent film, theater and music artists through its year-round labs, programs and initiatives including the Feature Film Program, Documentary Film Program, Theatre Program, Creative Producing Initiative, Film Music Program, #ArtistServices, and many more.
Pentagram’s Paula Scher has created a new identity for Sundance Institute and a flexible identity system that can be customized for the Institute’s many programs and initiatives. Bold, iconic and memorable, the identity is based around the simple form of a bright yellow circle, a play on the Institute’s name. Scher has also designed the graphic identity for the 2014 Sundance Film Festival.