Pentagram’s Paula Scher has designed a bold new identity for the Philadelphia Museum of Art that puts “art” front and center. Iconic and expressive, the logo customizes the letter “A” in the word “art” to highlight the breadth of the Museum’s remarkable collection. The identity launches this week with the unveiling of plans for a major renewal and expansion of the Museum by the celebrated architect Frank Gehry.
One of the largest museums in the United States, the Philadelphia Museum of Art has a world-class collection of more than 227,000 works and more than 200 galleries presenting painting, sculpture, works on paper, decorative arts, textiles, and architectural settings from Asia, Europe, Latin America, and the United States. The Museum’s Greek Revival-style Main Building is one of Philadelphia’s great landmarks, and its 10-acre campus anchors the western end of the city’s Benjamin Franklin Parkway.
This past weekend, the Society for Experiential Graphic Design held its 2014 SEGD Conference in Atlanta, where it announced the winners of the annual SEGD Design Awards. The themes of the conference, “Convergence” and “Crossing Lines,” are core concepts in several of our projects that were awarded by SEGD this year.
Michael Bierut’s graphics for Stairwell B at the Museum of the City of New York received an Honor Award as part of the museum’s full renovation by Ennead Architects. Abbott Miller received a Merit Award for “A Beautiful Way to Go,” an exhibition at MCNY commemorating Brooklyn’s historic Green-Wood Cemetery. Paula Scher also received a Merit Award for her redesign of the Public Theater lobby, another collaboration with Ennead that includes interior environmental graphics and a revitalized exterior façade.
Thanks to all of our designers, clients, and teams for the great work!
The works of William Shakespeare span from the lightest comedies to the darkest tragedies, a range celebrated in this year’s productions of Shakespeare in the Park, the annual free performances presented by The Public Theater at the Delacorte Theater in Central Park. This summer’s program juxtaposes Much Ado About Nothing, one of Shakespeare’s most joyful works, with King Lear, one of his most devastating.
Paula Scher’s campaign for the 2014 festival sets the two plays against each other, with the lively green and yellow of Much Ado balanced by the shadowy black and gray of Lear. The contrasting points of view are paired in dramatically skewed typography, a first for the annual campaign. The type is set in Knockout, the font of the Public Theater identity.
New York’s diverse music scene travels underground for Music Under New York, the program of MTA Arts for Transit & Urban Design that brings quality music to the commuting public. Established in 1985, Music Under New York presents over 7,500 performances annually in the MTA’s subways and railroads. More than 350 soloists and groups currently participate in the program, performing music in genres ranging from Aboriginal didgeridoo, bluegrass, and Brazilian jazz to traditional Chinese orchestral music, soul and klezmer.
Pentagram’s Paula Scher has designed a new identity for Music Under New York that launches today with the program’s 27th annual auditions, which are being held at Grand Central Terminal’s Vanderbilt Hall. Inspired by MTA New York City Transit’s iconic subway signage, the new branding will be used to identify Music Under New York performers throughout the transit system. Scher is serving on the panel of 35 judges for today’s auditions, which will select approximately 20 new performers to add to the roster.
Every year, the Type Directors Club awards outstanding achievement in typographic design, in print and on screen. Winning projects are presented in the club’s yearly Typography Annual publication, as well as in a traveling exhibition that makes stops at several cities around the world.
We are pleased to announce that several of our projects have been selected as winners in TDC60, this year’s communication design competition of the Type Directors Club. Winners from Pentagram include Michael Bierut’s design for the WalkNYC pedestrian wayfinding system, Eddie Opara’s identity for the non-profit organization Platform, Emily Oberman’s identity for the film production company Jigsaw, and Paula Scher’s poster commemorating the 50th anniversary of the National Theatre in London.
In addition to being honored alongside this year’s winners, Paula Scher’s environmental graphic system for the Public Theatre Lobby was selected as a judge’s choice by Debbie Millman and will appear at the front of Typography 35, TDC’s annual for 2014 designed by COLLINS.
Thanks to all our designers, teams, and clients for their excellent work!
In his new book Build, Memory (Monacelli Press), the award-winning architect James Stewart Polshek chronicles his fifty-plus-year career in a unique “memoir of projects” that tells his story through 16 key works. (The title is a play on Vladimir Nabokov’s memoir, Speak, Memory.) Polshek writes a candid personal narrative that details his experience designing landmark projects such as the William J. Clinton Presidential Center in Little Rock, the Newseum in Washington, DC, and the Rose Center for Earth and Space at the American Museum of Natural History in New York. Pentagram’s Paula Scher and team have designed the book with a clear, cogent format that complements Polshek’s articulate and accessible writing.