In her typographic map paintings, Pentagram’s Paula Scher explores ideas of location and individual ways of seeing the world. Now, working in collaboration with students at her alma mater, the Tyler School of Art, Scher has expanded this unique point of view to an immersive environment. Philadelphia Explained is a large-scale installation that details the city and its surrounding areas in a hand-painted map created by Scher and 154 participants that covers the walls and floor of Temple Contemporary, the school’s 2,100 square-foot gallery.
Paula Scher’s iconic Public Theater identity goes to pieces in the campaign for this year’s Shakespeare in the Park, the annual free performances presented by The Public Theater at the Delacorte Theater in Central Park. This summer’s program pairs “The Tempest”, Shakespeare’s stormy classic about the magic of storytelling, with the fairy-tale romance “Cymbeline”.
Scher’s campaign for the summer performances previews the look of the graphics for the Public’s 2015-2016 season. The Shakespeare in the Park poster campaigns used to exist apart from the fall season campaigns, but over the past few years the graphics for the Public’s most famous program have helped establish the seasonal look for all aspects of the institution.
Playing off the word “free,” this year’s design is handmade and exists as lines of sliced typography that are cut through photography or large-scale words. The tempest of type creates a mini-identity that both dramatically updates and functions within the familiar Public Theater brand.
Pentagram’s Paula Scher and her team have designed the identity and event graphics for Choice Works, a party and art auction to benefit Planned Parenthood Federation of America and Planned Parenthood of New York City. Support from the event will help provide affordable or free reproductive health care to New Yorkers and fight to protect women’s rights in every state across the U.S.
The auction features artworks donated by leading artists including Cindy Sherman, Laurie Simmons, Marilyn Minter, Jeff Koons, Matthew Barney, Roni Horn, Nan Goldin, Kara Walker, Alex Katz, Richard Serra, Richard Prince, Ryan McGinley, Louise Lawler, Sarah Sze, Dana Schutz, Lisa Yuskavage, and many others. The event will be held at Sotheby’s in New York this Friday, May 15.
Quick Link: Nine Questions for Paula Scher
The New School has been at the vanguard of innovation in higher education for almost a century. Founded in 1919, the progressive university in New York’s Greenwich Village now combines design thinking with varied areas of study: from liberal arts to performing arts, from global policy to social research. Pentagram’s Paula Scher has designed a new identity for The New School and its constituent institutions—Parsons School of Design, Eugene Lang College for Liberal Arts, and Mannes School of Music, to name just a few—that reflects the university’s unique interdisciplinary approach.
Using custom typography, the identity establishes an iconic brand for The New School as a whole, while also setting apart the university’s different schools, institutes and programs. The identity introduces a groundbreaking bespoke typeface called Neue that is composed of extended letterforms. The typeface is revolutionary in its combination of regular, extended and very extended widths of the same font programmed together and used all at once. The typography embodies the progressive mission of The New School and represents a technological advance in the art of type design.