The campaign for the 2014-2015 season at the Public uses dynamically skewed typography.
Pentagram’s Paula Scher puts a new slant on her iconic identity for the Public Theater in the campaign for the institution’s 2014-2015 season, launching this month. Designed with Kirstin Huber, Senior Graphic Designer at the Public, promotions for the upcoming slate of productions use skewed typography for a dynamic take on the theater’s signature look. The campaign marks the 20th anniversary of Scher’s continuing collaboration with the Public.
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Quick Link: Paula Scher to Speak at London Design Festival
The National Center for Civil and Human Rights is a new museum that connects the American Civil Rights Movement with current struggles for human rights around the world. Located near Centennial Olympic Park in downtown Atlanta, the Center harnesses the city’s legacy as a birthplace of civil rights activism to encourage visitors to think about the role they can play in protecting human rights.
Pentagram’s Paula Scher has designed a large-scale mural for the museum lobby that pays homage to the graphics of rights movements and brings them together in a bold new composition centered on a raised human hand. The installation has inspired its own viral mini-movement: Visitors are showing solidarity with the mural’s message by sharing images of their own “high fives” on social media.
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Quick Link: Learn How to Design a Brand Identity with Paula Scher on Skillshare
Quick Link: Paula Scher’s Philadelphia Museum of Art Identity Featured on Fast Company
Pentagram’s Paula Scher has designed a bold new identity for the Philadelphia Museum of Art that puts “art” front and center. Iconic and expressive, the logo customizes the letter “A” in the word “art” to highlight the breadth of the Museum’s remarkable collection. The identity launches this week with the unveiling of plans for a major renewal and expansion of the Museum by the celebrated architect Frank Gehry.
One of the largest museums in the United States, the Philadelphia Museum of Art has a world-class collection of more than 227,000 works and more than 200 galleries presenting painting, sculpture, works on paper, decorative arts, textiles, and architectural settings from Asia, Europe, Latin America, and the United States. The Museum’s Greek Revival-style Main Building is one of Philadelphia’s great landmarks, and its 10-acre campus anchors the western end of the city’s Benjamin Franklin Parkway.
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This past weekend, the Society for Experiential Graphic Design held its 2014 SEGD Conference in Atlanta, where it announced the winners of the annual SEGD Design Awards. The themes of the conference, “Convergence” and “Crossing Lines,” are core concepts in several of our projects that were awarded by SEGD this year.
Michael Bierut’s graphics for Stairwell B at the Museum of the City of New York received an Honor Award as part of the museum’s full renovation by Ennead Architects. Abbott Miller received a Merit Award for “A Beautiful Way to Go,” an exhibition at MCNY commemorating Brooklyn’s historic Green-Wood Cemetery. Paula Scher also received a Merit Award for her redesign of the Public Theater lobby, another collaboration with Ennead that includes interior environmental graphics and a revitalized exterior façade.
Thanks to all of our designers, clients, and teams for the great work!
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The works of William Shakespeare span from the lightest comedies to the darkest tragedies, a range celebrated in this year’s productions of Shakespeare in the Park, the annual free performances presented by The Public Theater at the Delacorte Theater in Central Park. This summer’s program juxtaposes Much Ado About Nothing, one of Shakespeare’s most joyful works, with King Lear, one of his most devastating.
Paula Scher’s campaign for the 2014 festival sets the two plays against each other, with the lively green and yellow of Much Ado balanced by the shadowy black and gray of Lear. The contrasting points of view are paired in dramatically skewed typography, a first for the annual campaign. The type is set in Knockout, the font of the Public Theater identity.
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Quick Link: Paula Scher to Be Honoree Sketcher at 2014 Center for Architecture Foundation Guess-a-Sketch
New York’s diverse music scene travels underground for Music Under New York, the program of MTA Arts for Transit & Urban Design that brings quality music to the commuting public. Established in 1985, Music Under New York presents over 7,500 performances annually in the MTA’s subways and railroads. More than 350 soloists and groups currently participate in the program, performing music in genres ranging from Aboriginal didgeridoo, bluegrass, and Brazilian jazz to traditional Chinese orchestral music, soul and klezmer.
Pentagram’s Paula Scher has designed a new identity for Music Under New York that launches today with the program’s 27th annual auditions, which are being held at Grand Central Terminal’s Vanderbilt Hall. Inspired by MTA New York City Transit’s iconic subway signage, the new branding will be used to identify Music Under New York performers throughout the transit system. Scher is serving on the panel of 35 judges for today’s auditions, which will select approximately 20 new performers to add to the roster.
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