With a little paint and some bold typography, a school designed to change the life of its students has undergone a transformation of its own. For the Achievement First Endeavor Middle School, a charter school for grades 5 through 8 in Clinton Hill, Brooklyn, Paula Scher has created a program of environmental graphics that help the school interiors become a vibrant space for learning. The project was completed in collaboration with Rogers Marvel Architects, who designed the school as a refurbishment and expansion of an existing building.
Achievement First is a network of public charter schools in Brooklyn and Connecticut. With the support of the Robin Hood Foundation, Achievement First seeks to provide students in urban areas with an education that will put them on the path to college. Endeavor Middle School has a student body of about 300 and is ranked number four in the best K to eight schools in New York City. The students at Endeavor have a reputation for taking pride in their school, and the new graphics capture this confident spirit.
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Quick Link: Pentagram Conference in São Paulo
Quick Link: Paula Scher Interviewed by Pr*tty Sh*tty
Quick Link: Paula Scher Map Screenprints at Stendhal Gallery
Quick Link: Bausch + Lomb on Identityworks
Quick Link: Paula Scher at AIGA Boston
If you’re reading this with the aid of glasses or contact lenses, chances are you’re using a Bausch + Lomb product or innovation to help improve your eyesight. One of the biggest healthcare brands in the world, with products sold in over 100 countries, Bausch + Lomb is synonymous with lenses and eye care. The company was founded in 1853 and pioneered countless breakthroughs in optical science, from microscopes to photographic lenses to Ray-Ban sunglasses. It brought the first soft contact lens to market in 1971. More recently it has moved into pharmaceuticals and surgical implants. Paula Scher has designed a new identity for Bausch + Lomb that reflects its growing presence in ophthalmic care.
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Quick Link: Grey Group Signage on the SEGD Blog
A creative company needs an innovative workspace. For Grey Group, one of the largest marketing communications companies in the world, a move to a new, state-of-the-art headquarters in the Flatiron District, a New York design center, symbolized a renewed commitment to creativity. Paula Scher has developed an inventive program of environmental graphics for the offices, which were designed by Studios Architecture.
Grey moved from a sedate midtown location to 200 Fifth Avenue, the former International Toy Center, a century-old landmark building that once housed several toy companies. (Grey is our new neighbor; the building is a short two blocks away from Pentagram’s offices at 204 Fifth.) Grey Group is part of industry giant WPP and counts among its clients blue-chip companies like Pfizer, Procter & Gamble, Canon, 3M and Eli Lilly. The Grey divisions at the new headquarters include: Grey New York, its flagship advertising agency; G2, its activation marketing agency; and Cohn & Wolfe, its sister company and PR partner. In the new headquarters these divisions are located from the second to sixth floors, with an entrance lobby on the first floor.
Scher and Studios previously collaborated on the interiors of the Bloomberg L.P. headquarters, where Scher developed an environment of numbers that was a three-dimensional manifestation of the Bloomberg brand. For Grey, Scher has designed graphically playful signage that captures and promotes the creativity of the company’s various divisions. The program utilizes materials used in the interior design to create a series of optical illusions that brand the agency in the space. “It’s a house of visual games,” says Scher.
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For The New York Times Magazine’s annual “Year in Ideas” issue, published this Sunday, Paula Scher illustrated a chart of selected 2009 patents, classified on a spectrum from “When Real Life Isn’t Exciting Enough” to “There Must Be an Easier Way.” Note striped socks were not patented until this year; “At Last,” indeed. The chart was compiled by Alexandra Horowitz and Ammon Shea.