The Geography of Design is a new two-part interview with Paula Scher directed by the filmmaker Nicolas Heller and produced by Brian Collins for the Art Directors Club. In the first part of the film, shot at Scher’s home and studio in Connecticut, Scher discusses the influence of New York City, its architecture, and especially its noise (the yelling!) on her design and typography. In part two, she talks about the development of her map paintings. In the film, Heller (son of Steven) takes viewers on a journey through Scher’s work, from her groundbreaking “Best of Jazz” poster to a new painting commission for the city’s Percent for Art program.
The Design Annual is due out at the end of the year in the November/December issue of Communication Arts. It is an honor to be recognized by CA and we are extremely proud of the brilliant work put forth by our teams.
Pentagram is featured throughout Graphic Design, Referenced, the new compendium/survey/ history/big essential design book by Bryony Gomez-Palacio and Pentagram alumnus Armin Vit. Subtitled “A Visual Guide to the Language, Applications, and History of Graphic Design,” the book covers pretty much everything you need for a working knowledge of graphic design, with sections on the various design disciplines, the major figures in the field, the landmark projects, and rundowns of industry resources, production techniques and typography. Included are entries on Pentagram and Fletcher/Forbes/Gill, the proto-Pentagram; our partners Paula Scher and Michael Bierut; and our work for the Pocket Canons, The Public Theater, Saks, the Detroit Institute of Arts, and many, many others, with countless images. Order your copy here. A few of the Penta-centric pages after the jump.
Paula Scher and her team designed the identity for Howcast, the popular how-to video site that was profiled in Sunday’s New York Times. Howcast hosts a library of over 100,000 short instructional videos—everything from how to type faster on your iPhone to how to survive a bear attack—and its videos received over 20 million plays in June alone.
So how do you design a logo for Howcast? Scher created an italicized “H” that became a directional arrow that could be used as a vehicle to begin the videos and would suggest taking the “next step.” The style of this “H” was used as a guide in designing all the other icons. The form of the “H” was adapted into a chevron that is used in the video graphics, where it indicates steps or appears behind titles. For its part, the unusual “H” also instructs viewers that they can expect a little irreverence in the videos, many of which are humorous and creatively use animation and props to convey useful information.
Scher also designed a series of icons for the various categories of videos: First Aid & Safety, Food & Drink, Sex & Relationships, Crafts & Hobbies, etc. The identity was prominently featured in a recent iPhone spot, helping Howcast’s free iPhone app become one of the most popular, with over 500,000 downloads to date.
A selection of posters designed by Paula Scher will be shown in a joint exhibition with the designer and illustrator Paul Cox opening this week in Trieste, Italy. Scher and Cox were both participants in a conference presented last month by the Istituto Superiore per le Industrie Artistiche di Urbino, which is presenting the new exhibition in collaboration with AGI. The exhibition opens this Friday, 26 June and remains on view through July 24 at Tassinari/Vetta, 16, via Gioacchino Rossini, Trieste.
Each year the long, cold winter of competition submissions pays off (hopefully) with a little winning in the warmer months. This year our US offices have had a lucky 13 projects selected in the 365: AIGA Annual Design Competition 30, announced today.
Our winners in the AIGA 50 Books/50 Covers section of the competition are Writings on Architecture, the collection of essays by Paul Rudolph, designed by Michael Bierut; and Superheroes: Fashion and Fantasy, the exhibition catalogue for the Metropolitan Museum of Art, designed by Abbott Miller.
New York City streets are once again dressed in a new campaign for Shakespeare in the Park, the annual free performances presented by The Public Theater at the Delacorte Theater in Central Park. This year’s plays include a raucous production of Shakespeare’s Twelfth Night starring Anne Hathaway, opening tonight, and Euripides’s tragedy The Bacchae, with a score by Philip Glass, coming in August.
As usual the two plays are largely unrelated, but one thing they have in common this year is transvestism: lead characters in both plays don drag, hence the campaign tagline “Cross-Dressing in the Park.” The posters feature a Greek sculpture accessorized with a Shakespearean rose and mustachioed with a fine calligraphic line. Designed by Paula Scher and Lisa Kitschenberg, the campaign uses elements of the Public’s refreshed identity and complements our campaign for last summer’s productions of Hamlet and Hair.