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New Work: Bausch + Lomb

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If you’re reading this with the aid of glasses or contact lenses, chances are you’re using a Bausch + Lomb product or innovation to help improve your eyesight. One of the biggest healthcare brands in the world, with products sold in over 100 countries, Bausch + Lomb is synonymous with lenses and eye care. The company was founded in 1853 and pioneered countless breakthroughs in optical science, from microscopes to photographic lenses to Ray-Ban sunglasses. It brought the first soft contact lens to market in 1971. More recently it has moved into pharmaceuticals and surgical implants. Paula Scher has designed a new identity for Bausch + Lomb that reflects its growing presence in ophthalmic care.

New Work: Grey Group

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A creative company needs an innovative workspace. For Grey Group, one of the largest marketing communications companies in the world, a move to a new, state-of-the-art headquarters in the Flatiron District, a New York design center, symbolized a renewed commitment to creativity. Paula Scher has developed an inventive program of environmental graphics for the offices, which were designed by Studios Architecture.

Grey moved from a sedate midtown location to 200 Fifth Avenue, the former International Toy Center, a century-old landmark building that once housed several toy companies. (Grey is our new neighbor; the building is a short two blocks away from Pentagram’s offices at 204 Fifth.) Grey Group is part of industry giant WPP and counts among its clients blue-chip companies like Pfizer, Procter & Gamble, Canon, 3M and Eli Lilly. The Grey divisions at the new headquarters include: Grey New York, its flagship advertising agency; G2, its activation marketing agency; and Cohn & Wolfe, its sister company and PR partner. In the new headquarters these divisions are located from the second to sixth floors, with an entrance lobby on the first floor.

Scher and Studios previously collaborated on the interiors of the Bloomberg L.P. headquarters, where Scher developed an environment of numbers that was a three-dimensional manifestation of the Bloomberg brand. For Grey, Scher has designed graphically playful signage that captures and promotes the creativity of the company’s various divisions. The program utilizes materials used in the interior design to create a series of optical illusions that brand the agency in the space. “It’s a house of visual games,” says Scher.

Why Didn’t We Think of That?

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For The New York Times Magazine’s annual “Year in Ideas” issue, published this Sunday, Paula Scher illustrated a chart of selected 2009 patents, classified on a spectrum from “When Real Life Isn’t Exciting Enough” to “There Must Be an Easier Way.” Note striped socks were not patented until this year; “At Last,” indeed. The chart was compiled by Alexandra Horowitz and Ammon Shea.

Designer Munnies Raise Cash for Charity

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For its holiday benefit, DAHRA (Designers Against Human Rights Abuses) asked 20 of the world’s top graphic and product designers and 10 students to customize do-it-yourself Munny dolls. The signed Munnies will be auctioned at Play.Create, a party presented by DAHRA and Glug London to aid Barnardo’s, the UK-based children’s charity.

Paula Scher gave her Munny a stylish ‘do of almost 1,000 red map pins. “I took out my frustration by sticking the doll with pins,” she says.

Other designers who decorated dolls for the event include Andy Altmann of Why Not Associates, Joe Shouldice of Sagmeister Inc. and Michael C. Place of Build.

The auction and party takes place on Tuesday, 15 December at the Book Club in London. Tickets are on sale now; details here.