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New Work: Jazz at Lincoln Center


Ten years ago Pentagram’s Paula Scher designed the graphic identity for Jazz at Lincoln Center, the country’s premier institution for jazz performance. Now Scher has revisited her classic identity with an update that riffs on the existing logo and expands it into custom typography for the institution.

The refreshed identity simplifies the original wordmark to make it more contemporary. The original identity accompanied Jazz at Lincoln Center’s 2004 move into its home at the Time Warner Center on Columbus Circle, several blocks away from Lincoln Center proper. Now that Jazz is recognized as a major cultural institution in its own right, the update clears away the “at Lincoln Center” and leaves the organization as exactly what it is: Jazz.

Souvenirs of Summer


This weekend is your last chance to enjoy New York City’s public beaches, which close for the season following Labor Day. Restored after the destruction of Hurricane Sandy, the beaches reopened earlier this year with cheerful new signs designed by Pentagram’s Paula Scher. The signs feature photographs of the beaches and capture the charm, romance, and beauty of the city’s favorite summer spots.

Now the signs have been turned into postcards. The limited edition set features six of the beaches that were damaged by Hurricane Sandy in Brooklyn, Queens and Staten Island. Proceeds from the sale of the postcards will be donated to the City Parks Foundation, the citywide parks conservancy. Order yours here.

New Work: Sundance Institute

Animated version of the new Sundance Institute identity.

Founded by the actor and director Robert Redford in the mountains of Sundance, Utah, in 1981, Sundance Institute has grown into a global nonprofit cultural organization that advances the work of storytellers in a variety of disciplines. Best known for the Sundance Film Festival, one of the largest showcases for independent cinema in the world, the Institute is also a resource for thousands of independent film, theater and music artists through its year-round labs, programs and initiatives including the Feature Film Program, Documentary Film Program, Theatre Program, Creative Producing Initiative, Film Music Program, #ArtistServices, and many more.

Pentagram’s Paula Scher has created a new identity for Sundance Institute and a flexible identity system that can be customized for the Institute’s many programs and initiatives. Bold, iconic and memorable, the identity is based around the simple form of a bright yellow circle, a play on the Institute’s name. Scher has also designed the graphic identity for the 2014 Sundance Film Festival.

Awards: 50 Books / 50 Covers 2012

Books are one of our favorite things to design, and we’re happy to announce that several of our projects from the past year were recently announced as winners in the 50 Books/50 Covers competition, presented by AIGA and Design Observer in collaboration with Designers & Books. The awards honor the 50 overall best-designed books and 50 best-designed covers of the year, and were selected from more than 1,200 entries submitted from a dozen countries.

Abbott Miller had two winners place in the top 50 books: Schiaparelli and Prada: Impossible Conversations, designed for last year’s Costume Institute exhibition at the Metropolitan Museum of Art; and Doris Duke’s Shangri La: A House in Paradise, the catalogue for the exhibition that originated at the Museum of Arts and Design and travels next month to the Nasher Museum of Art at Duke University. The 50 books section also honored Paula Scher’s design of Typography 33, the Type Directors Club 58 annual, which used her exuberant graphic identity for the competition. Finally, Michael Bierut and his team were represented by A Wilderness of Error, Errol Morris’ exhaustive investigation into the Jeffrey MacDonald murder case, which was named as both one of the best books and best covers of the year.

Congratulations to all our designers, clients and teams for their fantastic work!

New Work: The Public Theater Lobby

Over the past year the lobby of the Public Theater has been transformed into one of New York’s most vibrant and welcoming spaces for theatergoers. As part of a major renovation by Ennead Architects, Pentagram’s Paula Scher has created a program of environmental graphics for the space that integrates her iconic identity for the Public into the architecture of the theater itself.

The renovation opened last fall, but the graphics program was initially incomplete as elements have been gradualy installed throughout the season. The major work on the lobby is now complete, and Scher and her team continue to put finishing touches on other parts of the project.