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New Work: PAVE Academy Charter School

This winter PAVE Academy Charter School moved into its welcoming new home in Red Hook, Brooklyn. Originally established in 2008, PAVE serves a high-needs population of low-income kids with a rigorous academic program built on the core values of Perseverance, Achievement, Vibrance, and Excellent Character, or PAVE. Pentagram’s Paula Scher has designed a program of environmental graphics for the school that capture its mission and spirit in large-scale typography that is part of the building itself.

‘MAPS’ Mini Journals Now Available

In her map paintings, Pentagram’s Paula Scher creates large-scale, obsessively detailed, typographically opinionated charts of cities, countries and regions around the world. Now you can take the maps with you in a new series of Mini Journals from Princeton Architectural Press. Pocket sized and perfect for use as diaries or sketchbooks, the journals come in a pack of three and feature covers with Scher’s New York, London and Paris maps. Inside, the pages are gridded (New York), lined (London), and blank (Paris), and the back cover of each notebook doubles as a pocket.

The Mini Journals were designed by Luke Hayman and are the first in a new series of products developed by Pentagram in collaboration with PAP. The books are available to order from Amazon.

New Work: Sundance Film Festival 2013

Today filmmakers, studio executives and film fans from all over the world will converge on Park City, Utah, for the 2013 Sundance Film Festival. For the second year running Pentagram’s Paula Scher has designed the identity for the Festival. This year’s graphics use bold, hand-drawn arrows to convey Sundance’s mission of taking film in a new direction and the idea that anything is possible.

New Work: Weight Watchers

Pentagram’s Paula Scher has designed a new brand identity for Weight Watchers, the world’s leading provider of weight management services. Modern, open and energetic, the identity brings to life the transformation that members experience when they adopt a new lifestyle that can lead to significant weight loss.

Weight Watchers is one of the most trusted brand names among weight-conscious consumers. Each week approximately 1.3 million members attend over 45,000 Weight Watchers meetings around the world, and last year consumers spent almost $5 billion on Weight Watchers branded products and services. The new identity captures the brand’s spirit of change with a fresh, vibrant color palette, bold typography, and graphics that use gradation to visually embody transformation.