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New Work: Sundance Institute


Animated version of the new Sundance Institute identity.

Founded by the actor and director Robert Redford in the mountains of Sundance, Utah, in 1981, Sundance Institute has grown into a global nonprofit cultural organization that advances the work of storytellers in a variety of disciplines. Best known for the Sundance Film Festival, one of the largest showcases for independent cinema in the world, the Institute is also a resource for thousands of independent film, theater and music artists through its year-round labs, programs and initiatives including the Feature Film Program, Documentary Film Program, Theatre Program, Creative Producing Initiative, Film Music Program, #ArtistServices, and many more.

Pentagram’s Paula Scher has created a new identity for Sundance Institute and a flexible identity system that can be customized for the Institute’s many programs and initiatives. Bold, iconic and memorable, the identity is based around the simple form of a bright yellow circle, a play on the Institute’s name. Scher has also designed the graphic identity for the 2014 Sundance Film Festival.

Awards: 50 Books / 50 Covers 2012

Books are one of our favorite things to design, and we’re happy to announce that several of our projects from the past year were recently announced as winners in the 50 Books/50 Covers competition, presented by AIGA and Design Observer in collaboration with Designers & Books. The awards honor the 50 overall best-designed books and 50 best-designed covers of the year, and were selected from more than 1,200 entries submitted from a dozen countries.

Abbott Miller had two winners place in the top 50 books: Schiaparelli and Prada: Impossible Conversations, designed for last year’s Costume Institute exhibition at the Metropolitan Museum of Art; and Doris Duke’s Shangri La: A House in Paradise, the catalogue for the exhibition that originated at the Museum of Arts and Design and travels next month to the Nasher Museum of Art at Duke University. The 50 books section also honored Paula Scher’s design of Typography 33, the Type Directors Club 58 annual, which used her exuberant graphic identity for the competition. Finally, Michael Bierut and his team were represented by A Wilderness of Error, Errol Morris’ exhaustive investigation into the Jeffrey MacDonald murder case, which was named as both one of the best books and best covers of the year.

Congratulations to all our designers, clients and teams for their fantastic work!

New Work: The Public Theater Lobby

Over the past year the lobby of the Public Theater has been transformed into one of New York’s most vibrant and welcoming spaces for theatergoers. As part of a major renovation by Ennead Architects, Pentagram’s Paula Scher has created a program of environmental graphics for the space that integrates her iconic identity for the Public into the architecture of the theater itself.

The renovation opened last fall, but the graphics program was initially incomplete as elements have been gradualy installed throughout the season. The major work on the lobby is now complete, and Scher and her team continue to put finishing touches on other parts of the project.

New Work: NYC Beaches

When Hurricane Sandy hit New York last October, the city’s 14 miles of beaches took the brunt of the storm, with boardwalk structures destroyed and millions of tons of sand displaced. Following an extraordinary effort by the Mayor’s Office, the NYC Department of Parks and Recreation, and the NYC Department of Design and Construction, the city’s eight public swimming beaches were reopened on Memorial Day, only seven months after being devastated by the storm.

As part of the restoration, Pentagram’s Paula Scher has created a program of signage and environmental graphics that welcome New Yorkers back to their beaches. Pentagram has worked on the project in collaboration with a team of architects and designers that includes McLaren Engineering Group, Garrison Architects, Sage and Coombe Architects, LTL Architects and Mathews Nielsen Landscape Architects.

Paula Scher Honored by CITYarts

Pentagram’s Paula Scher will be honored tonight at the 45th Anniversary Gala of CITYarts, the New York-based organization dedicated to empowering youth to transform their communities and their lives through the creation of public art. Scher will receive the organization’s Artistic Brick Award in recognition of her design achievement and dedication to public art. This year’s gala celebrates “The Marriage of Art and Science to Inspire Leaders of the Next Generation,” and other award recipients include Vartan Gregorian, president of the Carnegie Corporation and past recipient of the Presidential Medal of Freedom, and Leland Melvin, associate administrator for NASA and former astronaut.

Scher has designed graphics for several schools in the New York area. She completed a pair of large-scale murals at the Queens Metropolitan Campus in Forest Hills, Queens, as part of a commission for the Department of Cultural Affairs Percent for Art program, in partnership with the NYC School Construction Authority Public Art for Public Schools program. Other educational institutions she has designed graphics for include Excellence Charter School in Bedford Stuyvesant, Achievement First Endeavor Middle School in Clinton Hill, and most recently, PAVE Academy Charter School in Red Hook.

Congratulations, Paula!