Quick Link: Paula Scher Interviewed on The Reflex Blue Show
Pentagram’s Paula Scher has designed a new brand identity for Weight Watchers, the world’s leading provider of weight management services. Modern, open and energetic, the identity brings to life the transformation that members experience when they adopt a new lifestyle that can lead to significant weight loss.
Weight Watchers is one of the most trusted brand names among weight-conscious consumers. Each week approximately 1.3 million members attend over 45,000 Weight Watchers meetings around the world, and last year consumers spent almost $5 billion on Weight Watchers branded products and services. The new identity captures the brand’s spirit of change with a fresh, vibrant color palette, bold typography, and graphics that use gradation to visually embody transformation.
Pentagram’s Paula Scher and Push Pin’s Seymour Chwast are the focus of a major exhibition opening this Sunday, December 2, at the Philadelphia Museum of Art. Double Portrait: Paula Scher and Seymour Chwast, Graphic Designers celebrates the achievements and shared sensibility of the creative couple, whose work is being shown together for the first time.
Curated by Kathryn Bloom Hiesinger, Double Portrait makes connections in the work of the designers, who share a love for eclectic influences, expressive typography and bold images. The exhibition is displayed in the Museum’s Collab Gallery and includes more than 300 pieces selected and installed by Scher and Chwast. “It is an extraordinary opportunity to be able to view Scher and Chwast’s work, side by side, in a museum setting,” says Hiesinger.
Scher is represented by hundreds of projects from throughout her four-decade-long career, including a display of over 100 posters, books and record album covers, as well as videos and projections of identity programs and environmental graphics, from her landmark graphics for The Public Theater to her walls of type at the New Jersey Performing Arts Center.
The exhibition features over 50 years of work by Seymour Chwast, who was, along with Milton Glaser, a co-founder of the highly influential Push Pin Studios, an inspiration to three generations of illustrators and designers. The show displays over 100 posters by Chwast, including his famous antiwar posters “End Bad Breath” and “War Is Good Business”; his designs for publications including The Push Pin Graphic, The Nose, and the Mohawk “Design and Style” series; as well as many of the typefaces, book covers, magazine illustrations, op-ed pieces, and nearly 40 books he has created during his career.
This Saturday, December 1, Scher and Chwast will be honored with the Design Excellence Award given by Collab, the group of design professionals and enthusiasts who support the modern and contemporary design collection at the Museum.
The exhibition remains on view through April 14, 2013.
Microsoft’s new Windows 8 operating system launches today with a brand identity designed by Pentagram’s Paula Scher. The identity re-imagines the familiar Windows flag as a modern geometric shape guided by the principles of perspective. This idea is the basis for all Windows 8 branding and promotion.
Scher and her team created a complete system based on the idea of perspective. The analogy is apt because Windows is a tool for users to achieve their goals from their own perspective. The name Windows was originally introduced by Microsoft as a metaphor for seeing into screens and systems and a new view on technology. The identity reintroduces this idea with the actual visual principles of perspective.
Windows is a neutral tool for a user to achieve whatever they can, based on their own initiative, and the logo design is deliberately neutral so that it can function effectively in a myriad of uses, especially motion, as seen in television and online advertisements for Windows 8. The old Windows logo was flat and drawn in motion; the new logo is a neutral container that can convey actual motion, becoming a more active and effective brand.
Pentagram’s Paula Scher has designed a new identity for Republic Records, the label of top-selling artists including Nicki Minaj, Drake, Gotye, Florence + The Machine, Amy Winehouse and the Avett Brothers. The identity, launching this week, coincides with a renaming of the label––formerly known as Universal Republic Records––and the arrival of the legendary producer Rick Rubin, who brings his American Recordings label to the company.
Scher worked with Rubin and Republic president/CEO Monte Lipman on the project. The Republic identity consists of a bold, modern emblem of three stripes in black, white or gray, accompanied by the name set in custom type based on Bau Bold. The name was shortened to help build a stronger individual brand for the label—to allow it to be called “Republic” and stand on its own. (Republic remains part of the Universal Music Group.) The name also complements the American moniker, and the flag of American’s logo is literal, while Republic’s logo is more abstract. The highly recognizable pattern can be used as a graphic motif in print promotions and digital banners as well as applied to merchandise like CDs and apparel.
The inaugural Designers & Books Fair, set to launch on the last weekend of October at the Fashion Institute of Technology in New York City, promises to be a historic event. Pentagram is proud to participate in the Fair with a three-hour symposium co-sponsored by Design Observer Group on the morning of Saturday, October 27, featuring six of our partners. Michael Bierut, Abbott Miller, Emily Oberman, Eddie Opara, Paula Scher, and DJ Stout will each talk about the joys and challenges of designing books on science, fashion, information overload, photography, murder, and water conservation. The morning will include detailed case histories and special guests, including Academy Award-winning filmmaker Errol Morris, who will talk about working with Pentagram on the creation of his new book, A Wilderness of Error.
Set at the intersection where design, architecture, and books meet, the Designers & Books Fair will include 35 U.S. and European design book publishers and booksellers displaying and selling the newest titles for the Fall and upcoming holiday season as well as important backlist titles. Special Fair discounts up to 40% will be available on many books. There will also be rare and out-of-print book dealers; demonstrations of book arts, including calligraphy, letterpress printing, and bookbinding; book signings; and programming in two auditoriums adjacent to the Exhibition Hall that will include presentations, interviews, and panel discussions with a high-profile roster of designers, curators and writers.
Advance tickets are still available for the Pentagram symposium. Register now!