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New Work: NYC Beaches

When Hurricane Sandy hit New York last October, the city’s 14 miles of beaches took the brunt of the storm, with boardwalk structures destroyed and millions of tons of sand displaced. Following an extraordinary effort by the Mayor’s Office, the NYC Department of Parks and Recreation, and the NYC Department of Design and Construction, the city’s eight public swimming beaches were reopened on Memorial Day, only seven months after being devastated by the storm.

As part of the restoration, Pentagram’s Paula Scher has created a program of signage and environmental graphics that welcome New Yorkers back to their beaches. Pentagram has worked on the project in collaboration with a team of architects and designers that includes McLaren Engineering Group, Garrison Architects, Sage and Coombe Architects, LTL Architects and Mathews Nielsen Landscape Architects.

Paula Scher Honored by CITYarts

Pentagram’s Paula Scher will be honored tonight at the 45th Anniversary Gala of CITYarts, the New York-based organization dedicated to empowering youth to transform their communities and their lives through the creation of public art. Scher will receive the organization’s Artistic Brick Award in recognition of her design achievement and dedication to public art. This year’s gala celebrates “The Marriage of Art and Science to Inspire Leaders of the Next Generation,” and other award recipients include Vartan Gregorian, president of the Carnegie Corporation and past recipient of the Presidential Medal of Freedom, and Leland Melvin, associate administrator for NASA and former astronaut.

Scher has designed graphics for several schools in the New York area. She completed a pair of large-scale murals at the Queens Metropolitan Campus in Forest Hills, Queens, as part of a commission for the Department of Cultural Affairs Percent for Art program, in partnership with the NYC School Construction Authority Public Art for Public Schools program. Other educational institutions she has designed graphics for include Excellence Charter School in Bedford Stuyvesant, Achievement First Endeavor Middle School in Clinton Hill, and most recently, PAVE Academy Charter School in Red Hook.

Congratulations, Paula!

Paula Scher Wins National Design Award

Pentagram is thrilled to announce that our partner Paula Scher has been selected to receive the 2013 National Design Award for Communication Design. The National Design Awards celebrate outstanding achievement and innovation in design and are sponsored by Cooper-Hewitt, National Design Museum. First Lady Michelle Obama serves as the Honorary Patron for this year’s awards, and the recipients will be honored at a gala on October 17 in New York, in conjunction with National Design Week.

Scher has been at the forefront of graphic design for over four decades. Bold, smart and accessible, her images have entered the American vernacular. She has created identity and branding systems, environmental graphics, packaging and publication designs for clients that include Bloomberg, Citibank, Microsoft, Coca-Cola, Bausch + Lomb, the Museum of Modern Art, the Public Theater, the High Line, the New York City Department of Parks and Recreation, the Metropolitan Opera, the New York City Ballet, the New York Philharmonic, and Jazz at Lincoln Center, among many, many others. She was previously a Finalist in the Communication Design category in 2005 and 2007.

Congratulations, Paula!

‘Lolita, light of my life, fire of my loins…’

In Lolita, Vladimir Nabokov (born today in 1899) tells the story of his character Humbert Humbert’s all-consuming obsession with the girlish Lolita—a romance that is strange, inappropriate and incredibly sexual, not to mention highly illegal. Pentagram’s Paula Scher is one of 60 designers invited to create conceptual covers for Nabokov’s classic for Lolita: Story of a Cover Girl, an upcoming collection of graphic representations of Lolita since its publication in 1955. Scher’s new cover captures the novel’s peculiar eroticism in custom letterforms that are ripe, fleshy and almost anatomical.

Edited by John Bertram and Yuri Leving, Lolita: Story of a Cover Girl was inspired by Dieter E. Zimmer’s exhaustive online archive of Lolita covers, as well as a 2009 cover contest held by Bertram’s blog, Venus Febriculosa. Pentagram’s Michael Bierut has also contributed a Lolita design for the book, and several of the other designer submissions can be seen in a recent feature on Print’s Imprint blog. Lolita: Story of a Cover Girl will be published this August by Print Books.

Project Team: Paula Scher, partner-in-charge and designer; Ahyoung Moon, designer.