Tantrum, a new retail concept aimed at teenage girls, has launched its flagship store at Westfield Stratford in London. Pentagram partners William Russell and Domenic Lippa collaborated to develop the interior store design, brand identity and graphic language.
The logotype, designed by Lippa was based around Din rounded, with some characters re-drawn to give the identity personality. In addition, Lippa and his team decided that the identity could be moved, overlapped, made into outlines and played with to keep it fresh.
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Quick Link: Domenic Lippa and William Russell to Speak at Indian Design Forum in Mumbai
Quick Link: William Russell’s ’10 Years with Lee’ Featured on Unbeige
For the last decade, Pentagram’s William Russell has worked with Alexander McQueen on their stores and interiors around the world. In this video, Russell tells his story working with Lee and the brand, sharing his favourite moments, the challenges and what he learned along the way.
When Westfield Stratford City opened in 2011, Marks and Spencer was chosen as one its anchor stores – and Pentagram’s William Russell was brought in to work on their four stories of retail space.
Alongside a large team of collaborators, he helped design the customer journey, including storefronts, display windows, lighting, macro-signage and way-finding. And the store was recently honoured at the 2012 Retail Week Interior Awards, picking up the prize for Best Department Store Design.
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Quick Link: Russell’s MHL Store Design Featured on Retail Focus
Pentagram’s William Russell has designed Margaret Howell’s first stand alone MHL store in the UK, a converted warehouse in London’s east end.
The Old Nichol Street store is part of a ten year relationship between Russell and Margaret Howell in which Russell has designed the MHL concept store in Tokyo and Margaret Howell flagship stores in the Jinnan-Shinbuya District in Tokyo, Place de la Madeleine in Paris and Wigmore Street and Fulham Road in London.
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William Russell has designed Alexander McQueen’s latest store which opened recently in Beijing. Located in the city’s Sanlitun North Village, the store adheres to the same concept which has already been rolled out in London, Milan, New York, Los Angeles, Las Vegas, Moscow, Bahrain, Osaka, Vilnius and Kuwait.
The two storey, 400-square-metre boutique is the largest to date and is fitted out with the now characteristic sculpted forms. The entire space gives the impression that it has been carved out of a solid block with lighting cleverly concealed within display units and suspended from the ceiling.
McQueen will be opening a new store in Bangkok and a bespoke menswear concession in Selfridges in the near future.
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Whilst John Rushworth was working on a graphic identity for Coutts, the 300 year old bank approached William Russell to design a suite of three meeting rooms for the Private Office division of the bank in the Strand. The Private Office, which offers financial advice to ultra high net worth clients, had proved a successful part of the business and Coutts wanted to move this division into a more prominent location within its Headquarters building in the Strand.
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William Russell and John Rushworth and their teams have collaborated on the branding and store design for Drake’s gentlemen’s outfitters. The store at No. 3 Clifford Street is the first ever Drake’s shop and opened in May this year.
The challenge for this established manufacturer who had previously sold their wares online and wholesale was to create a brand presence in an area containing already well renowned and long established brands.
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