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	<title>New at Pentagram</title>
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	<link>http://new.pentagram.com</link>
	<description>Pentagram</description>
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		<title>New Work: Road Book Issue 2</title>
		<link>http://new.pentagram.com/2013/05/new-work-road-book-issue-2/</link>
		<comments>http://new.pentagram.com/2013/05/new-work-road-book-issue-2/#comments</comments>
		<pubDate>Fri, 24 May 2013 18:43:45 +0000</pubDate>
		<dc:creator>Katee Hui</dc:creator>
				<category><![CDATA[Angus Hyland]]></category>
		<category><![CDATA[Editorial Design]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Recent Work]]></category>

		<guid isPermaLink="false">http://new.pentagram.com/?p=50766</guid>
		<description><![CDATA[The second edition of luxury gentlemen’s magazine road book has just been published in locations across Asia. Angus Hyland and his team have rebranded and redesigned Roadbook, relaunching the first edition of the magazine April (link to previous post). The &#8230;</p><p><a href="http://new.pentagram.com/2013/05/new-work-road-book-issue-2/">Continue reading</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://new.pentagram.com/2013/05/new-work-road-book-issue-2/road-book-0070-1/" rel="attachment wp-att-50767"><img title="" src="http://new.pentagram.com/wp-content/uploads/2013/05/Road-Book-0070-1-620x413.jpg" alt="" width="620" height="413" /></a></p>
<p>The second edition of luxury gentlemen’s magazine road book has just been published in locations across Asia. Angus Hyland and his team have rebranded and redesigned Roadbook, relaunching the first edition of the magazine April (link to previous post). The bi-monthly magazine is aimed at high net worth individuals and features classic and contemporary cars, timepieces, fashion and more.</p>
<p><span id="more-50766"></span></p>
<p>This issue includes features on Cuban cigars, Jeremy Hackett and Bruce McLaren.</p>
<p><a href="http://new.pentagram.com/2013/05/new-work-road-book-issue-2/attachment/0068/" rel="attachment wp-att-50785"><img class="alignnone size-full wp-image-50785" title="" src="http://new.pentagram.com/wp-content/uploads/2013/05/0068.jpg" alt="" width="620" height="440" /></a></p>
<p><a href="http://new.pentagram.com/2013/05/new-work-road-book-issue-2/0054-2/" rel="attachment wp-att-50794"><img class="alignnone size-full wp-image-50794" src="http://new.pentagram.com/wp-content/uploads/2013/05/00541.jpg" alt="" width="620" height="400" /></a></p>
<p><a href="http://new.pentagram.com/2013/05/new-work-road-book-issue-2/0056-3/" rel="attachment wp-att-50795"><img class="alignnone size-full wp-image-50795" title="" src="http://new.pentagram.com/wp-content/uploads/2013/05/00561.jpg" alt="" width="620" height="400" /></a></p>
<p><a href="http://new.pentagram.com/2013/05/new-work-road-book-issue-2/0060-3/" rel="attachment wp-att-50796"><img class="alignnone size-full wp-image-50796" title="" src="http://new.pentagram.com/wp-content/uploads/2013/05/00602.jpg" alt="" width="620" height="400" /></a></p>
<p><a href="http://new.pentagram.com/2013/05/new-work-road-book-issue-2/0065-2/" rel="attachment wp-att-50798"><img class="alignnone size-full wp-image-50798" src="http://new.pentagram.com/wp-content/uploads/2013/05/00651.jpg" alt="" width="620" height="400" /></a></p>
<p><a href="http://new.pentagram.com/2013/05/new-work-road-book-issue-2/attachment/0048/" rel="attachment wp-att-50800"><img class="alignnone size-full wp-image-50800" title="" src="http://new.pentagram.com/wp-content/uploads/2013/05/0048.jpg" alt="" width="620" height="400" /></a></p>
<p><a href="http://new.pentagram.com/2013/05/new-work-road-book-issue-2/0046-2/" rel="attachment wp-att-50801"><img class="alignnone size-full wp-image-50801" title="" src="http://new.pentagram.com/wp-content/uploads/2013/05/0046.jpg" alt="" width="620" height="400" /></a></p>
<p>Project team: Angus Hyland, Partner-in-charge and Art Director; Rhian Edwards and Richie Clarke, designers.</p>
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		<title>Domenic Lippa&#8217;s LDF Identity and Exhibition Revealed on Design Week</title>
		<link>http://new.pentagram.com/2013/05/domenic-lippas-ldf-identity-and-exhibition-shown-on-design-week/</link>
		<comments>http://new.pentagram.com/2013/05/domenic-lippas-ldf-identity-and-exhibition-shown-on-design-week/#comments</comments>
		<pubDate>Fri, 24 May 2013 15:50:02 +0000</pubDate>
		<dc:creator>Katee Hui</dc:creator>
				<category><![CDATA[Domenic Lippa]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[Quick Links]]></category>

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		<description><![CDATA[http://www.designweek.co.uk/news/london-design-festival-to-feature-endless-staircase/3036532.article]]></description>
			<content:encoded><![CDATA[<p>http://www.designweek.co.uk/news/london-design-festival-to-feature-endless-staircase/3036532.article</p>
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		<title>Paula Scher Honored by CITYarts</title>
		<link>http://new.pentagram.com/2013/05/paula-scher-honored-by-cityarts/</link>
		<comments>http://new.pentagram.com/2013/05/paula-scher-honored-by-cityarts/#comments</comments>
		<pubDate>Tue, 21 May 2013 15:17:48 +0000</pubDate>
		<dc:creator>Kurt Koepfle</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Paula Scher]]></category>

		<guid isPermaLink="false">http://new.pentagram.com/?p=50636</guid>
		<description><![CDATA[Pentagram&#8217;s Paula Scher will be honored tonight at the 45th Anniversary Gala of CITYarts, the New York-based organization dedicated to empowering youth to transform their communities and their lives through the creation of public art. Scher will receive the organization&#8217;s &#8230;</p><p><a href="http://new.pentagram.com/2013/05/paula-scher-honored-by-cityarts/">Continue reading</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://new.pentagram.com/2013/05/paula-scher-honored-by-cityarts/ps_solarium_620/" rel="attachment wp-att-50660"><img src="http://new.pentagram.com/wp-content/uploads/2013/05/PS_Solarium_620.jpg" alt="" title="One of Paula Scher's pair of murals at the Queens Metropolitan Campus in Forest Hills, Queens, completed in 2010." width="620" height="465" class="alignnone size-full wp-image-50660" /></a></p>
<p>Pentagram&#8217;s Paula Scher will be honored tonight at the <a href=http://www.cityarts.org/45th-Anniversary-Gala target="_blank">45th Anniversary Gala</a> of <a href=http://www.cityarts.org target="_blank">CITYarts</a>, the New York-based organization dedicated to empowering youth to transform their communities and their lives through the creation of public art. Scher will receive the organization&#8217;s Artistic Brick Award in recognition of her design achievement and dedication to public art. This year&#8217;s gala celebrates &#8220;The Marriage of Art and Science to Inspire Leaders of the Next Generation,&#8221; and other award recipients include <a href=http://en.wikipedia.org/wiki/Vartan_Gregorian target="_blank">Vartan Gregorian</a>, president of the Carnegie Corporation and past recipient of the Presidential Medal of Freedom, and <a href=http://en.wikipedia.org/wiki/Leland_D._Melvin target="_blank">Leland Melvin</a>, associate administrator for NASA and former astronaut.</p>
<p>Scher has designed graphics for several schools in the New York area. She completed a pair of large-scale murals at the <a href="http://new.pentagram.com/2010/09/paula-scher-metropolitan-campu/">Queens Metropolitan Campus</a> in Forest Hills, Queens, as part of a commission for the Department of Cultural Affairs Percent for Art program, in partnership with the NYC School Construction Authority Public Art for Public Schools program. Other educational institutions she has designed graphics for include <a href="http://www.pentagram.com/search/Excellence%20Charter%20School#/609/">Excellence Charter School</a> in Bedford Stuyvesant, <a href="http://new.pentagram.com/2010/03/new-work-achievement-first-end/">Achievement First Endeavor Middle School</a> in Clinton Hill, and most recently, <a href="http://new.pentagram.com/2013/02/new-work-pave-academy-charter-school/">PAVE Academy Charter School</a> in Red Hook. </p>
<p>Congratulations, Paula!</p>
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		<title>New Fashion Retailer Mouki Designed by William Russell and Angus Hyland Featured in Drapers Magazine</title>
		<link>http://new.pentagram.com/2013/05/new-fashion-retailer-mouki-featured-in-drapers-magazine-designed-by-william-russell-and-angus-hyland/</link>
		<comments>http://new.pentagram.com/2013/05/new-fashion-retailer-mouki-featured-in-drapers-magazine-designed-by-william-russell-and-angus-hyland/#comments</comments>
		<pubDate>Tue, 21 May 2013 09:54:01 +0000</pubDate>
		<dc:creator>Katee Hui</dc:creator>
				<category><![CDATA[Angus Hyland]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[William Russell]]></category>
		<category><![CDATA[Quick Links]]></category>

		<guid isPermaLink="false">http://new.pentagram.com/?p=50758</guid>
		<description><![CDATA[http://www.drapersonline.com/fashion/lemos-scours-the-globe-for-mouki/5049079.article]]></description>
			<content:encoded><![CDATA[<p>http://www.drapersonline.com/fashion/lemos-scours-the-globe-for-mouki/5049079.article</p>
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		<title>New Work: &#8216;A Beautiful Way to Go&#8217;</title>
		<link>http://new.pentagram.com/2013/05/new-work-a-beautiful-way-to-go/</link>
		<comments>http://new.pentagram.com/2013/05/new-work-a-beautiful-way-to-go/#comments</comments>
		<pubDate>Thu, 16 May 2013 04:40:45 +0000</pubDate>
		<dc:creator>Kurt Koepfle</dc:creator>
				<category><![CDATA[Abbott Miller]]></category>
		<category><![CDATA[Exhibitions]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Recent Work]]></category>

		<guid isPermaLink="false">http://new.pentagram.com/?p=50649</guid>
		<description><![CDATA[Predating both Central Park and Prospect Park, Green-Wood Cemetery in Brooklyn was one of the most important landscapes of the 19th century, ultimately influencing the rise of public parks and green space in the US. Pentagram’s Abbott Miller has designed &#8230;</p><p><a href="http://new.pentagram.com/2013/05/new-work-a-beautiful-way-to-go/">Continue reading</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://new.pentagram.com/2013/05/new-work-a-beautiful-way-to-go/attachment/31/" rel="attachment wp-att-50656"><img title="Abbott Miller has designed a new exhibition about Green-Wood Cemetery at the Museum of the City of New York." src="http://new.pentagram.com/wp-content/uploads/2013/05/31.jpg" alt="" width="620" height="373" /></a></p>
<p>Predating both Central Park and Prospect Park, <a href="http://www.green-wood.com/" target="_blank">Green-Wood Cemetery</a> in Brooklyn was one of the most important landscapes of the 19th century, ultimately influencing the rise of public parks and green space in the US. Pentagram’s Abbott Miller has designed <a href="http://www.mcny.org/exhibitions/current/Beautiful-Way-to-Go.html" target="_blank"><em>A Beautiful Way to Go: New York&#8217;s Green-Wood Cemetery</em></a>, a new exhibition at the Museum of the City of New York that commemorates the 175th anniversary of this national historic landmark. The show opens this week and remains on view through September 15.</p>
<p>Established in 1838 in what was then a rural area of the city, Green-Wood is a bucolic 478-acre landscape of rolling hills, gentle ponds, meandering paths and striking Gothic Revival architecture that was for a time the most popular tourist attraction in the country. Visitors enjoyed the beautiful natural setting and saw the cemetery as a place of repose and relaxation. Green-Wood eventually inspired the design of Central Park and Prospect Park, as well as the creation of the first suburb, Llewelyn Park in New Jersey.</p>
<p>Miller’s exhibition design creates a continuous environmental surface from historic maps of the cemetery. Museum visitors navigate the exhibition encountering objects and stories of Green-Wood’s most famous “residents” that are positioned according to their location within the landscape.</p>
<p><span id="more-50649"></span></p>
<p><a href="http://new.pentagram.com/2013/05/new-work-a-beautiful-way-to-go/mcny_gwcover_620/" rel="attachment wp-att-50667"><img class="alignnone size-full wp-image-50667" title="Entrance title wall with an image of the cemetery's iconic main gate." src="http://new.pentagram.com/wp-content/uploads/2013/05/MCNY_GWCover_620.jpg" alt="" width="620" height="376" /></a></p>
<p>Among Green-Wood’s 560,000 burials are figures central to the social, political and cultural life of New York City, including Leonard Bernstein, Nathaniel Currier and James Merritt Ives, Louis Comfort Tiffany, Boss Tweed, Henry Steinway, and F.A.O. Schwarz. The cemetery grounds are a museum of monuments and statuary by leading architects and artists including Augustus Saint-Gaudens, Stanford White and Richard Upjohn, and the iconic Gothic chapel at the main gate was designed by Warren &amp; Wetmore, creators of Grand Central Terminal.</p>
<p>The exhibition design gathers artifacts within a range of lantern-like vitrines, conjuring an impression of the park at twilight. A series of maps that document the distinctive, twisting paths and roads of the park are spliced together on the floor, creating a miniaturized landscape. Significant burial plots and the artifacts and images associated with them are arranged according to their position on the map. These objects include a peacock headdress for Louis Tiffany, a pencil for Eberhard Faber, a photographic portrait of Jean-Michel Basquiat, and gold, onyx and diamond cuff links for Boss Tweed.</p>
<p><a href="http://new.pentagram.com/2013/05/new-work-a-beautiful-way-to-go/mcny_gwvertical_450/" rel="attachment wp-att-50671"><img class="alignnone size-full wp-image-50671" title="The exhibition design locates vitrines with artifacts on a floor-size map of the cemetery." src="http://new.pentagram.com/wp-content/uploads/2013/05/MCNY_GWVertical_450.jpg" alt="" width="450" height="597" /></a></p>
<p><a href="http://new.pentagram.com/2013/05/new-work-a-beautiful-way-to-go/attachment/25/" rel="attachment wp-att-50654"><img title="Artifacts associated with specific burial plots are arranged according to their position on the map." src="http://new.pentagram.com/wp-content/uploads/2013/05/25.jpg" alt="" width="620" height="413" /></a></p>
<p><a href="http://new.pentagram.com/2013/05/new-work-a-beautiful-way-to-go/attachment/20/" rel="attachment wp-att-50653"><img class="alignnone size-full wp-image-50653" title="The cemetery map covers the floor and portions of the walls of the room." src="http://new.pentagram.com/wp-content/uploads/2013/05/20.jpg" alt="" width="450" height="676" /></a></p>
<p>The story of the cemetery itself is told through historic documents; sculptures, drawings and paintings (by Asher Brown Durand, of the Hudson River School); and photographs, including eight large images of the park in different seasons by Jeff Chien-Hsing Liao. Vintage guidebooks, prints and souvenirs capture Green-Wood’s days as a tourist attraction.</p>
<p><a href="http://new.pentagram.com/2013/05/new-work-a-beautiful-way-to-go/14b/" rel="attachment wp-att-50652"><img title="The illuminated, lantern-like vitrines suggest the park at twilight." src="http://new.pentagram.com/wp-content/uploads/2013/05/14b.jpg" alt="" width="620" height="412" /></a></p>
<p><a href="http://new.pentagram.com/2013/05/new-work-a-beautiful-way-to-go/attachment/61/" rel="attachment wp-att-50658"><img class="alignnone size-full wp-image-50658" title="Vitrine displaying a stereograph of the Green-Wood mausoleum of Cornelius Garrison, the fifth mayor of San Francisco." src="http://new.pentagram.com/wp-content/uploads/2013/05/61.jpg" alt="" width="620" height="413" /></a></p>
<p><a href="http://new.pentagram.com/2013/05/new-work-a-beautiful-way-to-go/attachment/34/" rel="attachment wp-att-50657"><img class="alignnone size-full wp-image-50657" src="http://new.pentagram.com/wp-content/uploads/2013/05/34.jpg" alt="" width="620" height="413" /></a></p>
<p>Project Team: Abbott Miller, partner-in-charge and designer; Jesse Kidwell and Chris Adamick, designers. Photographs by Bilyana Dimitrova.</p>
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		<title>Paula Scher Gives Keynote Presentation at AdobeMAX (Video)</title>
		<link>http://new.pentagram.com/2013/05/paula-scher-gives-keynote-presentation-at-adobemax-video/</link>
		<comments>http://new.pentagram.com/2013/05/paula-scher-gives-keynote-presentation-at-adobemax-video/#comments</comments>
		<pubDate>Tue, 14 May 2013 15:30:00 +0000</pubDate>
		<dc:creator>Kurt Koepfle</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Paula Scher]]></category>
		<category><![CDATA[Quick Links]]></category>

		<guid isPermaLink="false">http://new.pentagram.com/?p=50645</guid>
		<description><![CDATA[http://tv.adobe.com/watch/max-2013/community-inspires-creativity-paula-scher/]]></description>
			<content:encoded><![CDATA[<p>http://tv.adobe.com/watch/max-2013/community-inspires-creativity-paula-scher/</p>
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		<title>Eddie Opara to Speak at RGD Future By Design</title>
		<link>http://new.pentagram.com/2013/05/eddie-opara-to-speak-at-rgd-future-by-design/</link>
		<comments>http://new.pentagram.com/2013/05/eddie-opara-to-speak-at-rgd-future-by-design/#comments</comments>
		<pubDate>Tue, 14 May 2013 14:39:12 +0000</pubDate>
		<dc:creator>Kurt Koepfle</dc:creator>
				<category><![CDATA[Eddie Opara]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Quick Links]]></category>

		<guid isPermaLink="false">http://new.pentagram.com/?p=50642</guid>
		<description><![CDATA[http://www.rgdontario.com/events-and-programs/rgd-events/events/116.php]]></description>
			<content:encoded><![CDATA[<p>http://www.rgdontario.com/events-and-programs/rgd-events/events/116.php</p>
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		<title>New Work: Rolls-Royce</title>
		<link>http://new.pentagram.com/2013/05/new-work-rolls-royce/</link>
		<comments>http://new.pentagram.com/2013/05/new-work-rolls-royce/#comments</comments>
		<pubDate>Mon, 13 May 2013 10:06:19 +0000</pubDate>
		<dc:creator>Katee Hui</dc:creator>
				<category><![CDATA[Berlin]]></category>
		<category><![CDATA[Exhibitions]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Justus Oehler]]></category>
		<category><![CDATA[Recent Work]]></category>

		<guid isPermaLink="false">http://new.pentagram.com/?p=50617</guid>
		<description><![CDATA[The 83rd International Geneva Motor Show was a landmark event for Rolls Royce, with the launch of their new Wraith, which the carmaker calls the &#8220;most potent and technologically advanced&#8221; in its history. Justus Oehler and his team designed the &#8230;</p><p><a href="http://new.pentagram.com/2013/05/new-work-rolls-royce/">Continue reading</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://new.pentagram.com/2013/05/new-work-rolls-royce/130306_21_28_16/" rel="attachment wp-att-50619"><img class="alignnone size-medium wp-image-50619" title="" src="http://new.pentagram.com/wp-content/uploads/2013/05/130306_21_28_16-620x413.jpg" alt="" width="620" height="413" /></a></p>
<p>The 83rd International <a href="http://www.salon-auto.ch/en/" target="_blank">Geneva Motor Show</a> was a landmark event for Rolls Royce, with the launch of their new <a href="http://www.rolls-roycemotorcars.com/wraith/">Wraith</a>, which the carmaker calls the &#8220;most potent and technologically advanced&#8221; in its history. Justus Oehler and his team designed the customer experience for their exhibition space, building on his work <a href="http://new.pentagram.com/2012/01/new-work-rollsroyce/">with the company</a> over the last two years and creating a narrative and a monolithic expression for the brand, encapsulating style and elegance.</p>
<p>The space was multifaceted, featuring a large lounge with a seating and bar area, an atelier, a sales area and glass cabinets with after-sales items. All areas were gathered around a Rolls-Royce car, a focal point in the space. Oehler designed the atelier shelves, with all its original pieces sourced from the Rolls-Royce workshops and factory. He also designed the information graphics and selected the materials needed to develop the overall look and feel of the space, collaborating with Puchner P3 architects based in Munich.</p>
<p><span id="more-50617"></span></p>
<p><a href="http://new.pentagram.com/2013/05/new-work-rolls-royce/130306_19_31_48/" rel="attachment wp-att-50622"><img class="alignnone size-medium wp-image-50622" title="" src="http://new.pentagram.com/wp-content/uploads/2013/05/130306_19_31_48-620x413.jpg" alt="" width="620" height="413" /></a></p>
<p><a href="http://new.pentagram.com/2013/05/new-work-rolls-royce/130306_19_22_09/" rel="attachment wp-att-50623"><img class="alignnone size-medium wp-image-50623" title="" src="http://new.pentagram.com/wp-content/uploads/2013/05/130306_19_22_09-620x413.jpg" alt="" width="620" height="413" /></a></p>
<p><a href="http://new.pentagram.com/2013/05/new-work-rolls-royce/130306_19_45_29/" rel="attachment wp-att-50626"><img class="alignnone size-medium wp-image-50626" src="http://new.pentagram.com/wp-content/uploads/2013/05/130306_19_45_29-620x413.jpg" alt="" width="620" height="413" /></a></p>
<p>The exhibition space also had an interactive element, with information plinths fitted with internal illumination. When switched off, the plinths appeared completely black; when switched on, they pulsated, revealing type synchronised with the launch video.</p>
<p><a href="http://new.pentagram.com/2013/05/new-work-rolls-royce/img_2628/" rel="attachment wp-att-50624"><img class="alignnone size-medium wp-image-50624" title="" src="http://new.pentagram.com/wp-content/uploads/2013/05/IMG_2628-620x413.jpg" alt="" width="620" height="413" /></a></p>
<p><a href="http://new.pentagram.com/2013/05/new-work-rolls-royce/img_2611/" rel="attachment wp-att-50625"><img class="alignnone  wp-image-50625" src="http://new.pentagram.com/wp-content/uploads/2013/05/IMG_2611-620x929.jpg" alt="" width="480" height="620" /></a></p>
<p>Oehler and his team are now working on the next show, the<a href="http://www.iaa.de/" target="_blank"> IAA in Frankfurt</a>.</p>
<p>Project team: Justus Oehler, partner-in-charge and designer; Sonja Scharrer, project manager and David Steingrüber, designer.</p>
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		<title>New Work: 21st Century Fox</title>
		<link>http://new.pentagram.com/2013/05/new-work-21st-century-fox/</link>
		<comments>http://new.pentagram.com/2013/05/new-work-21st-century-fox/#comments</comments>
		<pubDate>Fri, 10 May 2013 00:19:19 +0000</pubDate>
		<dc:creator>Kurt Koepfle</dc:creator>
				<category><![CDATA[Emily Oberman]]></category>
		<category><![CDATA[Identities]]></category>
		<category><![CDATA[Michael Gericke]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Recent Work]]></category>

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		<description><![CDATA[The searchlights of Twentieth Century Fox are one of the most recognized icons in the world. Pentagram’s Michael Gericke and Emily Oberman have drawn on this rich heritage and Fox’s contemporary innovations in media to create the logo and develop &#8230;</p><p><a href="http://new.pentagram.com/2013/05/new-work-21st-century-fox/">Continue reading</a>]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/65848634" frameborder="0" width="620" height="349"></iframe></p>
<p>The searchlights of Twentieth Century Fox are one of the most recognized icons in the world. Pentagram’s Michael Gericke and Emily Oberman have drawn on this rich heritage and Fox’s contemporary innovations in media to create the logo and develop the name for 21st Century Fox. The new media and entertainment company will be established following the proposed separation of <a href="http://www.newscorp.com/" target="_blank">News Corporation</a> into two companies. 21st Century Fox will serve as the umbrella company for Twentieth Century Fox and the rest of the group&#8217;s entertainment and media properties, all of which will retain their existing well-known names and logos.</p>
<p>Pentagram worked closely with the 21st Century Fox team on the development of the identity, which is designed to honor the creative legacy of Twentieth Century Fox and celebrate the company’s vital future. The name and symbol distill the elements of Fox’s familiar searchlights-and-monument logo into a dynamic new identity. The 21st Century Fox logo features a pair of sweeping searchlights that suggest entertainment, broadcasting and limitless possibilities within a circle shape inspired by a lens. Iconic and distinctive, the symbol is accompanied by a wordmark set in strong, stacked lettering that is derived from the typographic pedestal of the Twentieth Century Fox logo and Fox Broadcasting’s wordmark.</p>
<p><span id="more-50432"></span></p>
<p><a href="http://new.pentagram.com/2013/05/new-work-21st-century-fox/21stcenturyfox_pentagram/" rel="attachment wp-att-50590"><img class="alignnone size-full wp-image-50590" src="http://new.pentagram.com/wp-content/uploads/2013/05/21stCenturyFox_Pentagram.png" alt="" width="619" height="275" /></a></p>
<p>The new name is inspired by Twentieth Century Fox, the legendary film studio that News Corporation acquired in 1984 in its first foray into entertainment. The new name draws upon the rich creative heritage of Twentieth Century Fox, while also speaking to the innovation and dynamism that will define each of the group’s businesses through the 21st Century.</p>
<p>Project Team: Michael Gericke and Emily Oberman, partners-in-charge and designers; Jonathan Correira and Jed Skillins, senior designers.</p>
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		<title>Paula Scher Wins National Design Award</title>
		<link>http://new.pentagram.com/2013/05/paula-scher-wins-national-design-award/</link>
		<comments>http://new.pentagram.com/2013/05/paula-scher-wins-national-design-award/#comments</comments>
		<pubDate>Thu, 09 May 2013 12:01:46 +0000</pubDate>
		<dc:creator>Kurt Koepfle</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Paula Scher]]></category>

		<guid isPermaLink="false">http://new.pentagram.com/?p=50434</guid>
		<description><![CDATA[Pentagram is thrilled to announce that our partner Paula Scher has been selected to receive the 2013 National Design Award for Communication Design. The National Design Awards celebrate outstanding achievement and innovation in design and are sponsored by Cooper-Hewitt, National &#8230;</p><p><a href="http://new.pentagram.com/2013/05/paula-scher-wins-national-design-award/">Continue reading</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://new.pentagram.com/2013/04/awards-art-directors-club-92nd-annual/public-theater-signage/" rel="attachment wp-att-49840"><img class="alignnone size-full wp-image-49840" title="Paula Scher's landmark identity and graphics for the Public Theater in the institution's newly renovated lobby." src="http://new.pentagram.com/wp-content/uploads/2013/04/ADCPublicLobby_620.jpg" alt="" width="620" height="413" /></a></p>
<p>Pentagram is thrilled to announce that our partner <a href="http://www.pentagram.com/partners/#/19/">Paula Scher</a> has been selected to receive the <a href="http://www.cooperhewitt.org/national-design-awards/2013-winners#communication" target="_blank">2013 National Design Award for Communication Design</a>. The National Design Awards celebrate outstanding achievement and innovation in design and are sponsored by <a href="http://www.cooperhewitt.org/" target="_blank">Cooper-Hewitt, National Design Museum</a>. First Lady Michelle Obama serves as the Honorary Patron for this year’s awards, and the recipients will be honored at a gala on October 17 in New York, in conjunction with <a href=http://www.cooperhewitt.org/national-design-awards/ndw target="_blank">National Design Week</a>.</p>
<p>Scher has been at the forefront of graphic design for over four decades. Bold, smart and accessible, her images have entered the American vernacular. She has created identity and branding systems, environmental graphics, packaging and publication designs for clients that include <a href="http://www.pentagram.com/search/Bloomberg%20L.P.#/283/">Bloomberg</a>, <a href="http://www.pentagram.com/search/Citi#/249/">Citibank</a>, <a href="http://www.pentagram.com/search/microsoft#/2668/">Microsoft</a>, <a href="http://www.pentagram.com/search/truvia#/267/">Coca-Cola</a>, <a href="http://www.pentagram.com/search/bausch#/354/">Bausch + Lomb</a>, <a href="http://www.pentagram.com/search/The%20Museum%20of%20Modern%20Art#/663/">the Museum of Modern Art</a>, <a href="http://www.pentagram.com/search/the%20public%20theater#/680/">the Public Theater</a>, <a href="http://www.pentagram.com/search/the%20high%20line#/1902/">the High Line</a>, <a href="http://www.pentagram.com/search/NYC%20Parks#/2497/">the New York City Department of Parks and Recreation</a>, <a href="http://www.pentagram.com/search/The%20Metropolitan%20Opera#/1398/">the Metropolitan Opera</a>, <a href="http://www.pentagram.com/search/the%20new%20york%20city%20ballet#/1338/">the New York City Ballet</a>, <a href="http://www.pentagram.com/search/New%20York%20Philharmonic#/687/">the New York Philharmonic</a>, and <a href="http://www.pentagram.com/search/Jazz%20at%20Lincoln%20Center#/1839/">Jazz at Lincoln Center</a>, among many, many others. She was previously a Finalist in the Communication Design category in 2005 and 2007.</p>
<p>Congratulations, Paula!</p>
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