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An Extra Helping of Maudie’s

Pentagram’s DJ Stout and his team at the Austin office rebranded Maudie’s Tex-Mex three years ago and have continued working with the iconic local restaurant chain ever since. Maudie’s, which began as a tiny Mexican food cafe in a strip-mall shopping center not far from the Austin office, has now expanded to six locations. Tex-Mex is an original Texas invention, a close cousin to the traditional cuisine of the Lone Star State’s neighbor to the south, but a truly unique culinary art all its own. Maudie’s has continued the Tex-Mex tradition but with a very “Austin” twist: It is the only all-natural Tex-Mex restaurant in the region. Unlike its Mexican brethren, Maudie’s uses all-natural beef and chicken and organic eggs. Maudie’s has mastered the art of Tex-Mex, and Pentagram has mastered the art of Maudie’s.

New Work: Luminato Festival

The 2013 Luminato Festival opened in Toronto this past weekend for the start of a 10-day celebration of music, theater, dance, visual arts, literature and film. Launched in 2007, Luminato has grown into one of the largest arts festivals in North America; in its short six years, the event has commissioned 66 new works of art and featured 7,500 artists from 40 countries, highlighting Toronto as a cultural capital. Luminaries scheduled to appear at this year’s festival include the musicians Joni Mitchell and Laurie Anderson, performance artist Marina Abramovic, choreographer Mark Morris, architects Liz Diller and Ricardo Scofidio, and filmmaker Atom Egoyan, among many others.

Pentagram’s Michael Bierut and Hamish Smyth have designed a colorful new identity for Luminato that captures the vibrancy of the festival and its programming. The designers worked closely with Luminato Artistic Director Jorn Weisbrodt, CEO Janice Price, and Mary Ann Farrell, Senior Director, Marketing and Communications, on the project. To implement the identity, Pentagram collaborated with a group of Toronto-based creative partners that included Cosmic Design, who produced all the final artwork for advertising, brochures and other promotions, and Lunch, who designed and built the new Luminato website.

New Work: Mouki

William Russell was approached by Maria Lemos, founder of Rainbowwave Showroom, to develop the in-store experience for her new concept store, Mouki. Located on up-and-coming Chiltern street in the Marylebone area of London, the boutique houses hand-picked fashion, accessories, beauty and lifestyle goods from around the world.

The interior of the store was of great importance to Maria – she wanted a space that was quiet and minimal to reflect the nature of the collections.

Let’s Fill This Town With Artists

Since 2001, Pentagram partner Angus Hyland has worked with Cass Art to develop their graphic language. In 2007, he was joined by fellow Pentagram partner, and architect William Russell, who created the retail experience of the new stores. This video case study shares the story of the long standing collaboration between Pentagram and Cass Art.

This is the second video in a series of case studies ‘Designed by Pentagram’. Watch the first one, about William Russell’s work with Alexander McQueen here.

Awards: CASE 2013 Circle of Excellence Awards

Pentagram is pleased to announce that several of our projects in higher education have been honored by the Council for Advancement and Support of Education (CASE) in its 2013 Circle of Excellence Awards. CASE is a professional association serving educational institutions and their departments in alumni relations, communications, development and marketing.

DJ Stout and his team at Pentagram Austin collaborated on award-winning projects from several schools. Middlebury Magazine won the Grand Gold Award in the Design category for the cover of its Summer 2012 issue, the first of Stout’s redesign. The magazine also received a Bronze for Periodical Design. EXEL, the yearly research magazine published by Drexel University, received a Gold Award in the Annual Magazines category. And The USC Dornsife 100, a special publication designed for the capital campaign of The USC Dana and David Dornsife College of Letters, Arts and Sciences, was honored with the Gold Award in the Institutional Relations Publications category.

New Work: NYC Beaches

When Hurricane Sandy hit New York last October, the city’s 14 miles of beaches took the brunt of the storm, with boardwalk structures destroyed and millions of tons of sand displaced. Following an extraordinary effort by the Mayor’s Office, the NYC Department of Parks and Recreation, and the NYC Department of Design and Construction, the city’s eight public swimming beaches were reopened on Memorial Day, only seven months after being devastated by the storm.

As part of the restoration, Pentagram’s Paula Scher has created a program of signage and environmental graphics that welcome New Yorkers back to their beaches. Pentagram has worked on the project in collaboration with a team of architects and designers that includes McLaren Engineering Group, Garrison Architects, Sage and Coombe Architects, LTL Architects and Mathews Nielsen Landscape Architects.

New Work: ‘Road Book’ Issue 2

The second edition of luxury men’s magazine Road Book has just been published in locations across Asia. Pentagram’s Angus Hyland and his team have rebranded and redesigned the magazine, relaunching the title with the first issue in April. The bi-monthly magazine is aimed at high net worth individuals and features classic and contemporary cars, timepieces, fashion and more.

Paula Scher Honored by CITYarts

Pentagram’s Paula Scher will be honored tonight at the 45th Anniversary Gala of CITYarts, the New York-based organization dedicated to empowering youth to transform their communities and their lives through the creation of public art. Scher will receive the organization’s Artistic Brick Award in recognition of her design achievement and dedication to public art. This year’s gala celebrates “The Marriage of Art and Science to Inspire Leaders of the Next Generation,” and other award recipients include Vartan Gregorian, president of the Carnegie Corporation and past recipient of the Presidential Medal of Freedom, and Leland Melvin, associate administrator for NASA and former astronaut.

Scher has designed graphics for several schools in the New York area. She completed a pair of large-scale murals at the Queens Metropolitan Campus in Forest Hills, Queens, as part of a commission for the Department of Cultural Affairs Percent for Art program, in partnership with the NYC School Construction Authority Public Art for Public Schools program. Other educational institutions she has designed graphics for include Excellence Charter School in Bedford Stuyvesant, Achievement First Endeavor Middle School in Clinton Hill, and most recently, PAVE Academy Charter School in Red Hook.

Congratulations, Paula!

New Work: ‘A Beautiful Way to Go’

Predating both Central Park and Prospect Park, Green-Wood Cemetery in Brooklyn was one of the most important landscapes of the 19th century, ultimately influencing the rise of public parks and green space in the US. Pentagram’s Abbott Miller has designed A Beautiful Way to Go: New York’s Green-Wood Cemetery, a new exhibition at the Museum of the City of New York that commemorates the 175th anniversary of this national historic landmark. The show opens this week and remains on view through September 15.

Established in 1838 in what was then a rural area of the city, Green-Wood is a bucolic 478-acre landscape of rolling hills, gentle ponds, meandering paths and striking Gothic Revival architecture that was for a time the most popular tourist attraction in the country. Visitors enjoyed the beautiful natural setting and saw the cemetery as a place of repose and relaxation. Green-Wood eventually inspired the design of Central Park and Prospect Park, as well as the creation of the first suburb, Llewelyn Park in New Jersey.

Miller’s exhibition design creates a continuous environmental surface from historic maps of the cemetery. Museum visitors navigate the exhibition encountering objects and stories of Green-Wood’s most famous “residents” that are positioned according to their location within the landscape.