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New Work: GlaxoSmithKline US Headquarters


Pentagram’s Michael Gericke and his team have designed a bold program of large-scale environmental graphics for the new US headquarters of GlaxoSmithKline, the global pharmaceuticals and consumer healthcare company. Located in Philadelphia’s Navy Yard, the innovative “smart” workspace is 100 percent mobile—no one has an assigned desk, not even the company president—and the iconic graphics help foster a spirit of connection for a new collaborative way of working.

Gericke, with Associate Don Bilodeau and their team, worked closely with GSK and Francis Cauffman, the building’s interior architects, to develop the graphics for the unique, 208,000 sq ft offices. Conceived as a healthy and sustainable headquarters for a company with well being as its focus, the modern, contemporary interiors are open and loft-like, with a series of gathering spaces that include shared work stations, team tables and meeting areas. The headquarters building was designed by Robert A.M. Stern and is the first in Philadelphia and only the sixth in the nation to be certified with LEED Double Platinum status, for both Core & Shell and Commercial Interiors.

New Work: Barclays Center


The Brooklyn Nets returned to the Barclays Center this weekend for their first home games of the 2013-2014 season. In the short year since the 18,000-seat arena opened, it has become the top-selling venue in the US (and number two in the world) and a symbol of the resurgent borough. In addition to being the home of the Nets, Barclays is now home to the NHL New York Islanders, and has hosted concerts by artists like the Rolling Stones, Jay-Z, and Paul McCartney and events like 2013 MTV Video Music Awards. The arena has been honored with the Building Brooklyn Award for Economic Development from the Brooklyn Chamber of Commerce, named Architizer’s Building of the Year and given the AIA New York State Award of Merit, and this week the Municipal Arts Society will recognize it as a “Neighborhood Catalyst” in their 2013 MASterworks Awards.

The distinctive design of the Barclays Center has played a major role in its appeal. The iconic architecture of the building, designed by SHoP Architects and Ellerbe Becket (now part of AECOM), has become an instant landmark at the crossroads of Atlantic and Flatbush Avenues. Pentagram’s Michael Bierut and team have designed a program of signage, wayfinding and environmental graphics for the arena that reflect its one-of-a-kind character. Working closely with the architects and the arena developer, Forest City Ratner Companies, Bierut and his designers have created graphics that are seamlessly integrated with the interior architecture and convey a tough, friendly spirit, a lot like Brooklyn itself.

Pentagram Designs Posters for InsideOut SF


The charm and beauty of San Francisco have inspired countless artists and designers and earned it acclaim as the best and happiest city in America, not to mention the most romantic. (We know we love it.) To celebrate the city, AIGA San Francisco has curated InsideOut SF, an exhibition and silent auction of original poster designs that highlight personal impressions of the city. The show features new posters by Bay Area-based designers, photographers and illustrators (the “Inside” perspective), as well as some of the most influential creatives from around the world (the “Out”). Pentagram’s Natasha Jen, Eddie Opara, John Rushworth, Paula Scher and Marina Willer have all contributed designs for the event. (Check out the full list of contributors here.) Proceeds from the sale will benefit the San Francisco chapter of AIGA, with funds going towards scholarships, educational programming and community events, such as SF Design Week.

The posters will be exhibited and auctioned at the AIGA SF Fall Gala on Tuesday, November 12 at Terra Gallery, 511 Harrison Street in San Francisco. Get your tickets here.

New Work: ‘Vanity Fair 100 Years’


This year Vanity Fair celebrates its 100th anniversary as the quintessential modern magazine. Founded in 1913 and published until 1936 (when it was folded into Vogue), then revived in 1983, VF is one of Condé Nast’s flagship publications and has exhaustively chronicled pop culture, society, politics, business, scandal and celebrity through periods of enormous change. Pentagram’s Luke Hayman and team have designed Vanity Fair 100 Years: From the Jazz Age to Our Age, a new commemorative book published by Abrams that tells the story of the magazine’s extraordinary first century.

Hayman and his team worked closely on the book with Graydon Carter, Vanity Fair’s editor-in-chief, and David Friend, editor of creative development, as well as Lenora Jane Estes, VF associate editor, and Chris Dixon, creative director. Vanity Fair has always published the best of the best in writing and images, and the main challenge in designing the book was having too much to choose from, all of it great.

New Work: Curly One Productions

Animation of the Curly One Productions logo.

The animated graphic identities that appear at the end of a television show serve as quick, distinctive signatures for the producers behind the program. Pentagram’s Emily Oberman and team have designed the identity for Curly One Productions, the company of the producer Corin Nelson. Oberman recently collaborated with Nelson on the opening titles and graphics for “The Queen Latifah Show”, for which Nelson is one of the executive producers. Nelson is a five-time Emmy Award winner who has executive produced, run or developed a number of series including “Chelsea Lately,” “The Nate Berkus Show,” “The Rosie O’Donnell Show,” “The Sharon Osbourne Show,” and “It’s On With Alexa Chung.”

The Curly One name was inspired by Nelson’s own signature curly locks, and the logo—literally, a “curly” “1,” get it?—is a mix of grit and glamour that sums up her personality: a little bit rock ‘n’ roll, feminine, smart and funny.

“I love to design production company logos because they only appear for two seconds, and so you get to do something cool, fun and memorable for just an instant, and people get to know it over time,” says Oberman. “It’s the Snapchat of logos!”

New Work: MHL Marylebone

MHL 0037

2001 marked the beginning of long-standing collaboration between Pentagram Architect William Russell and Margaret Howell. Twelve years later, the inherently simple and open design concept they envisioned has become a strong motif throughout her worldwide store network, including flagships in Tokyo, Paris and London.

The New Cavendish Street store is the second retail space in London designed by Russell for Howell’s diffusion brand MHL. Original features such as the parquet flooring and wooden shop front were restored, and new birch wood shelving and stainless steel fittings were added, reflecting the blend of authentic and contemporary found in the MHL range. Following in the same style as previous MHL stores designed by Russell, the space has a workshop like feeling, reflecting the workwear aesthetic of Howell’s clothing designs.

New Work: Archtober 2013

Graphics for the third edition of Archtober feature a triangle.

It may be October in the rest of the world, but in New York it’s the month of Archtober, the annual festival of architecture and design. For the third year running, Pentagram’s Luke Hayman and team have designed the graphics for the event, building on the yellow rectangle of the Archtober identity they developed for the inaugural edition in 2011. For the third festival, this simple graphic frame has been joined by the three-sided shape of a triangle.

New Work: National Theatre


To celebrate its 50th anniversary this year, the National Theatre in London invited five internationally renowned graphic designers to each create a poster that represents one of the NT’s five decades. Pentagram’s Paula Scher has designed a poster that features custom typography inspired by the NT’s original home at the Old Vic. Other participating designers include David Carson, Michael Craig-Martin, Graphic Thought Facility and Jamie Reid. Each of the 20″ x 30″ (508mm x 762mm) signed prints has been published in a limited edition of 200 and is available for purchase at “Shopping and E*ting,” a special pop-up shop at the NT’s home on the South Bank, as well as online. Scher’s design is also available as a greeting card and tote bag. The pop-up launches today and remains open through 12 January.

Project Team: Paula Scher, partner-in-charge and designer; Jeff Close, designer.

New Work: Cass Art Website

Cass Art website 1

In a collaboration between Pentagram, Cass Art and Blubolt, Angus Hyland and his team designed Cass Art’s new e-commerce platform.

Cass Art was keen to develop an online retail platform to increase reach, visibility and sales. The main aim was to create a website that not only sold products but also demonstrated Cass Art’s specialty knowledge in the artist supplier arena. A key part of the brief was make sure that the Cass Art experience customers received in-store was translated to an online platform and that this retained all brand elements previously developed by Hyland and fellow Pentagram partner, William Russell.