Last night Ohio State triumphed over Oregon 42-20 to win the inaugural College Football Playoff National Championship game at AT&T Stadium in Arlington, TX. Watched by a capacity crowd of 85,689 in the stands and a cable television record of 33.4 million viewers—ESPN’s largest audience and highest overnight rating ever—the game represents a stunning success for the new era in college football.
Pentagram’s Michael Gericke and his team created an iconic trophy and visual identity to build the foundation for the new four-team playoff and raise its profile in the national conversation. The designs were fundamental elements in shaping every aspect of a mega sports event that combines the excitement of a tournament with a championship game on par with the Super Bowl.
Sleek and contemporary, the 24-karat gold, bronze and stainless steel trophy expands on the identity originally created by Michael Gericke and Matt McInerney for College Football Playoff. The symbol’s two rising brackets represent the coming together of the best teams in the playoff system and form the shape of a virtual football—the four laces of the ball portray the four playoff teams.
Continue reading “College Football Playoff Wins Big”
In his new high-profile book America’s Bitter Pill, the journalist and media entrepreneur Steven Brill explores the complex issues around American health care and healthcare reform, from the hard-won fight for the Affordable Care Act to the inner workings of Big Pharma, hospital pricing and the insurance industry. Pentagram’s Michael Bierut and his team have created a pair of striking illustrations for the cover story on the book in this week’s New York Times Book Review, using adhesive bandages to form images of the United States and the American flag.
To create the illustrations, Bierut and Pentagram designer Britt Cobb collected stock images of bandages and painstakingly placed them at various sizes to form a silhouette of the continental US (made with 272 bandages) for the cover and the Stars and Stripes (72 bandages) for an interior spread. The country’s diversity of healthcare approaches is reflected in the sheer variety of bandages, from typical “Band-Aid”-style strips of different colors to unusual shapes like butterfly and spot bandages.
Continue reading “Healing U.S. Healthcare”
Apex for Youth is a non-profit organization that has provides mentoring and educational programs for disadvantaged Asian and immigrant youth in New York City. Apex’s network of volunteers is made up of working professionals who provide support in academics, social skills, and community engagement for elementary through high school students. Many of the mentees are are first-generation college students, and are encouraged to become volunteers after graduating high school, helping to extend the outreach cycle of the Apex program. Apex for Youth also holds its annual Inspiration Awards Gala, celebrating exceptional students and outstanding members of New York City’s Asian community.
Pentagram’s Natasha Jen and her team have designed a new identity for Apex that reflects the organization’s influential mission. The logo design is inspired by the tangram, a traditional Chinese dissection puzzle in which seven flat, geometric shapes are arranged to form familiar objects. The new Apex logo makes use of these shapes by forming an apple, symbolic of the organization’s educational mission and alluding to New York City’s most well-known moniker.
Continue reading “New Work: Apex for Youth”
Penguin has released Monarchs, a series of books charting England’s Kings and Queens. Each book is written by a contemporary historian and provides a new perspective into a British monarch, from 10th Century Athelstan to Elizabeth II.
Continue reading “New Work: Penguin Monarchs”
Naresh Ramchandani and Marina Willer explain the thinking behind this year’s Pentagram holiday card.
We have spent a long time working together and often speak about how, like many other people who do what we do, we have developed an allergy to corporate jargon.
We often laugh at a story from when Naresh worked with a man who, on their very first meeting, said the task he wanted him to achieve was “mission critical.” The task was to add a couple of pages to a corporate site, not to hack through a jungle or to take a ring to a volcano. Was it that critical? Well, given that he only had to amend an ‘About’ page, the failure to do so was neither going to halt the “mission,” —if that’s what it was—or kill anyone in particular.
Continue reading “Gamechanger: A Cautionary Tale of Corporate Jargon”
A jackalope is a mythical animal that has supposedly been seen hopping across the plains of West Texas for centuries. The story goes that the jackrabbits are so big in that area—“everything is bigger in Texas”—they began mating with the wild antelopes in the region and the jackalope, a jackrabbit with antelope horns, was born. Now partner DJ Stout and designer Barrett Fry in Pentagram’s Austin office have created a version of the mysterious beast just in time for the holidays. Meet the Jackareindeer.
Continue reading “Have a Holly Jolly Texmas”
It’s December. A month that is full of parties, drinking, deadlines, ironic jumpers and endless poultry. And, the annual crisis of choosing what to buy for your mother, your friends, your colleagues, your neighbour and your significant other
We know time is tight, and that end-of-year shopping is a nightmare, so in the spirit of giving, we’ve made a list of gifts, from Pentagram, to suit every budget.
Continue reading “Well-Designed Gifts for Every Budget Courtesy of Pentagram”
To celebrate the reprint of the second issue of Blueprint, we’re uploading Deyan Sudjic’s interview with its cover star Daniel Weil.
Continue reading “‘Blueprint’, Revisited”
Located in New York’s historic North TriBeCa neighborhood, 443 Greenwich Street is a landmark 1882 factory building that is being transformed into luxury residences. Pentagram’s Natasha Jen and her team have designed the brand identity and marketing campaign for the development, which features a distinctive monogram inspired by the building’s unique floor plan and industrial past.
Continue reading “New Work: 443 Greenwich Street”
Cooper Hewitt, Smithsonian Design Museum reopens today following a three-year renovation that restores the historic Andrew Carnegie Mansion and increases the museum’s exhibition space by 60 percent. Pentagram’s Michael Gericke and Eddie Opara and their teams have collaborated on the graphics for the revitalized institution, including a bold new graphic identity, website, signage, wayfinding and exhibition graphics.
Michael Gericke and his team developed a vibrant and contemporary signage and environmental graphics program for the mansion’s exterior and interior. The program includes the exterior identity, exhibition directories, wayfinding and donor recognition graphics. The Andrew Carnegie Mansion is a historic landmark and cannot be physically altered, so the team found ways to creatively integrate the signage into the building in an impactful but non-intrusive way.
Continue reading “Cooper Hewitt Reopens With Graphics by Pentagram”