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New Work: Marbella Club

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The Marbella Club is the blueprint for the modern beach resort. It has been a meeting place for the international jet set for the past 60 years, hosting everyone from Sean Connery to Audrey Hepburn, the Duke of Windsor and The Rolling Stones.

To coincide with the Marbella Club’s sixtieth birthday and a major refurbishment project, John Rushworth and team have created a new visual identity, which expresses the style that has made the hotel an enduring success.

New Work: World Wildlife Fund Gifts

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In 2013 Pentagram’s Austin office created World Wildlife, the new flagship publication for World Wildlife Fund (WWF) based in Washington DC. WWF—the group with the iconic panda logo—is the world’s leading conservation organization. WWF works in 100 countries and is supported by 1.2 million members in the United States and close to 5 million around the world. WWF’s unique way of working combines global reach with a foundation in science, involves action at every level from local to international, and ensures the delivery of innovative solutions that meet the needs of both people and nature.

Now partner DJ Stout and designer Kristen Keiser in Pentagram’s Austin office have redesigned WWF’s gift catalog, WWF’s annual fundraising effort. In addition to gifts like T-shirts and tote bags, WWF supporters are given the opportunity to make symbolic adoptions of wildlife around the world, and based on the level of their donations receive a formal adoption certificate, a species spotlight card, a full-color photo and a soft plush representation of the animal, or animals, they care about. The donations generated by the catalog are used in general support of WWF’s conservation efforts around the world. So far the Winter 2014-2015 gift catalog has increased sales by 10 percent.

Earthmojis: Protest Placards for the World

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Great protests need great placards. They are an essential part of direct action, hoisted by modern-day standard bearers, proclaiming a stance to the world. But all too often their messages are lost in the throng, amongst earnest messaging and scrawled angst.

For the People’s Climate March in London last Saturday, Naresh Ramchandani and team created a unique set of placards that would be able to stand out from the rest. They needed to reflect how social media has altered protest, allowing dissent to take place online as well as on the streets.

New Work: ‘Unbreakable Kimmy Schmidt’


Opening titles for “Unbreakable Kimmy Schmidt,” the new Netflix comedy from “30 Rock” creators Tina Fey and Robert Carlock.

In the extremely funny “Unbreakable Kimmy Schmidt,” the new comedy from “30 Rock” creators Tina Fey and Robert Carlock, the titular heroine is rescued from a doomsday cult after 15 years of living underground and must use her irrepressibly cheery spirit to navigate contemporary New York. Pentagram’s Emily Oberman and her team have designed the identity and opening titles for the show, which debuts today on Netflix.

Played by Ellie Kemper (Erin on “The Office”), Kimmy is the living embodiment of spunk (and normally we hate spunk), a fish-out-of-water who is naïve and sheltered but blissfully well-equipped to deal with any situation, usually with hilarious results. Oberman’s ebullient graphics echo Kimmy’s sunny disposition with bold typography, a bright tween-age color palette, and a generous sprinkling of fairy dust. For the opening titles, the designers collaborated with “songify” artists the Gregory Brothers, who brought their special magic to a beyond-catchy theme song, written by composer Jeff Richmond, and who also created an extended viral-video version of the song.

One M&T Plaza Pavilion Wins AIA Buffalo/WNY Award

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Each year, the Buffalo/Western New York chapter of the American Institute of Architects presents awards to honor excellence in architectural design. We are proud to announce that Pentagram partner Lorenzo Apicella’s design for the One M&T Plaza Entrance Pavilion has received one of three Honor Awards in the 2014 AIA Buffalo/WNY Design Awards program.

New Work: Do The Green Thing

Creativity is an incredibly powerful tool that can inspire, seduce and provoke people into action. This is the basis of Do The Green Thing, an environmental charity co-founded by Naresh Ramchandani. It’s an online inspiration feed, filled with posters, videos, podcasts and objects by brilliant creative minds that use positivity to inspire people to live more sustainably.

After many conversations on how she could contribute to the cause, Marina Willer has developed a new identity for the charity, which encompasses the simple steps we can all take to living a greener life.

New Work: ‘Public Speaking’

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In the two decades that Pentagram’s Paula Scher has worked with The Public Theater, there’s one thing she’s never designed for the institution: an annual report.

To celebrate an important season that saw an increase in membership and donors, and as well as the development of several landmark productions, The Public has issued “Public Speaking,” a review of its activities during 2013-2014. Drawing on her iconic identity for The Public, Scher has designed a lively and engaging publication that helps the institution strengthen its relationship with its community and audiences.

Equilateral: An Audiovisual Essay in Triangles

Founded in 1962 on humanitarian principles, Al-Dabbagh is a family-run organisation with a unique philosophy that balances earning with philanthropy to deliver impact and scale for the greater good. Having set targets for 2020, Al-Dabbagh asked Naresh Ramchandani and Domenic Lippa to create a film to communicate its unique ecosystem and ambitions.

New Work: Platform Summit 2014

Two years ago, Pentagram partner Eddie Opara and his team developed a comprehensive identity and digital offering for Platform, a non-profit organization that seeks to advance the participation of minorities (through race and gender) in the fields of technology and entrepreneurship. This programming included environmental graphics for the inaugural Platform Summit, an event held at MIT featuring talks by influential leaders in technology, business, and culture.

This past October, the second annual Platform Summit was held on the grounds of Morehouse College, the famous black men’s liberal arts college in Atlanta, Georgia. Morehouse president, John Wilson, Jr. invited the Summit to the college to help spur interest in technological entrepreneurship in Atlanta as part of a vision to position the city as a hub for technology. The event was co-hosted by Georgia Tech in partnership with #YesWeCode, an initiative to train 100,000 low-opportunity youth become world-class computer programmers.