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New Work: Choice Works

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Animated version of the Choice Works identity.

Pentagram’s Paula Scher and her team have designed the identity and event graphics for Choice Works, a party and art auction to benefit Planned Parenthood Federation of America and Planned Parenthood of New York City. Support from the event will help provide affordable or free reproductive health care to New Yorkers and fight to protect women’s rights in every state across the U.S.

The auction features artworks donated by leading artists including Cindy Sherman, Laurie Simmons, Marilyn Minter, Jeff Koons, Matthew Barney, Roni Horn, Nan Goldin, Kara Walker, Alex Katz, Richard Serra, Richard Prince, Ryan McGinley, Louise Lawler, Sarah Sze, Dana Schutz, Lisa Yuskavage, and many others. The event will be held at Sotheby’s in New York this Friday, May 15.

USA Pavilion Opens at Expo Milano 2015

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This weekend Expo Milano 2015, the world’s fair, opened in Milan, Italy. Organized around the official theme “Feeding the Planet, Energy for Life,” the Expo features exhibits and events from 147 participating countries—including 54 national pavilions—that explore ways to produce healthy, safe and sustainable food for the world. Pentagram’s Michael Bierut and his team have created the identity and environmental graphics for the USA Pavilion, which is designed by James Biber of Biber Architects.

Titled “American Food 2.0, United to Feed the Planet,” the USA Pavilion focuses on innovations in the farm-to-table food model and sustainable production. Biber’s striking design for the Pavilion reinterprets the architectural forms of the barn and other agricultural structures and includes a 7,200 square-foot, football-field-length vertical farm that has been planted with a variety of vegetables, grains and herbs. The harvestable crops are grown in hydroponic planters on louvers that open and close like shutters, giving the building a feeling of transparency. (In addition to “farmers” tending to the fields each day, there will be periodic performances by acrobats.)

Abbott Miller Exhibition on View at the University of Maryland

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Pentagram’s Abbott Miller surveys his work in a new exhibition, Abbott Miller: Design and Content, currently on view at the Albin O. Kuhn Gallery at the University of Maryland, Baltimore County. The show is based on Miller’s recently published monograph, Abbott Miller: Design and Content (Princeton Architectural Press, 2014), and highlights his groundbreaking projects for clients and collaborators including the Guggenheim, Harley-Davidson, Monotype, Vitra, Knoll, Formica, 2wice and numerous cultural organizations.

New Work: ‘OfficeUS Atlas’

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OfficeUS, the U.S. Pavilion at the 2014 Venice Architecture Biennale, was conceived as a working architecture office that explored the ways in which U.S. architectural practice has influenced the discipline around the world over the past 100 years. Pentagram’s Natasha Jen and her team have designed OfficeUS Atlas, a new book that compiles and interprets the research assembled in the exhibition’s OfficeUS Repository, an archive of nearly 1,000 projects produced by U.S. offices abroad between 1914-2014. The publication is the second in the four-volume OfficeUS book series, following OfficeUS Agenda, also designed by Jen and published last year.

A massive, 1,232-page compendium, Atlas is structured around a highly organized mix of firm profiles, project data, press records, and infographics that detail the transformations of the U.S. architectural office and its international impact over the past century. The book design builds on the graphic identity Jen developed for the OfficeUS installation, which utilized a visual language built out of the efficiencies of office culture.

OfficeUS Atlas is published in partnership by Lars Müller Publishers and Storefront for Art and Architecture, the lead organizer of OfficeUS. The book will be launched at a panel discussion to be held on Tuesday, April 28 at 7 pm at Storefront for Art and Architecture, 97 Kenmare Street in New York City.

Fighting the Good Fight

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Naresh Ramchandani shares six things he learnt whilst judging D&AD’s White Pencil ‘Creativity for Good’ Award. 

Last week I was lucky enough to sit on the D&AD White Pencil jury. I was with a terrific group of judges, judging the work I care most about – work that is here to do good. We looked at a vast amount of entries from around the world and figured a few things out in the process. I wanted to share some reflections on a hugely thought-provoking week.

The Pocket Canons Giveaway

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A few weeks ago, Angus Hyland was searching through his archives when he came across a complete series of The Pocket Canons. In the spirit of giving, we’ve decided to donate the series to one of you through a Twitter competition.

To enter, Tweet @Pentagram with the answer to the following question: Who wrote the introduction to The Epistles of James, Peter, John and Jude in the Pocket Canons series? 

New Work: Ten Trinity Square

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John Rushworth has developed a brand strategy and visual identity for Ten Trinity Square, a redevelopment of the former Port of London Authority building in the City of London consisting of a private members club, 41 luxury residencies and a Four Seasons hotel. It is the first investment of Chinese conglomerate Reignwood, outside of Asia in super prime real estate.

The brief was to reinvigorate the purpose of the building and create a long-term vision that would also support Reignwood’s future investments in the sector. To do this, the project had to be positioned in a way that recognised its location, architecture and historical importance.

New Work: ‘Alan Kitching’s A-Z of Letterpress’

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Graphic designer, typographer, letterpress printmaker and teacher, Alan Kitching is internationally renowned for his expressive use of letterpress type processes. His latest book, Alan Kitching’s A-Z of Letterpress, showcases the extensive wood-letter fount collection of The Typography Workshop.

The book is a collaboration between Kitching and Angus Hyland. In 2014, Hyland approached Kitching with the proposal of hand-setting letterpress alphabets to celebrate the Typographic Workshop’s 25th Anniversary. Together they devised a page layout and Kitching set the entire book, which is printed on letterpress and then reproduced at the same size.

New Work: Success Academy

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Success Academy is the largest and highest performing network of charter schools in New York City. Founded and led by former city councilwoman Eva S. Moskowitz, Success Academy’s growing group of publicly funded, privately operated schools includes 24 elementary schools, seven middle schools and one high school that provide education for nearly 9,500 students across the city. Primarily serving underprivileged children, SA consistently has the highest test scores of any schools in New York, regularly outperforming institutions in wealthier communities. Tonight Success Academy will celebrate its own continuing “success” at its Third Annual Spring Benefit.

Pentagram’s Michael Bierut and his team have designed a graphic identity for Success Academy that conveys the schools’ innovative educational mission. The system extends to environmental graphics that help motivate students and build school spirit at Success Academy locations, which share space with New York City public schools.

New Work: I Give An X

Only 65% of people voted in the last UK election, with a majority of non-voters being young people. In the run up to the General Election on 7 May 2015, Naresh Ramchandani, Marina Willer and their teams decided to combat this disengagement.

The result is I Give An X, a non-partisan, online campaign that asks people to visit the I Give An X website, pick an X to download and share as their profile picture on Facebook, Twitter or Instagram with #igiveanx. By living in social media, I Give An X has a relevance to younger voters and, by allowing them to wear a virtual badge of pride, the campaign can influence their social circles as well.