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New Work: Gato

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This spring legendary chef Bobby Flay makes his long-awaited return to the New York dining scene with Gato, his first restaurant to open in the city in nine years. Gato serves a Mediterranean menu inspired by the flavors of Spain, Italy, France and Greece. For the restaurant’s identity, Flay turned to Pentagram’s Michael Bierut and team, who previously designed the graphics for Flay’s brasserie Bar Americain and popular fast-casual chain Bobby’s Burger Palace. The Gato graphics complement the restaurant’s bold cuisine and industrial-chic NoHo setting with strong typography and a factory aesthetic.

New Work: GLUCK+

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The innovative New York based architecture firm GLUCK+ is a pioneer of Architect Led Design Build (ALDB), an integrated strategy that makes architects responsible for all aspects of the architectural process, from conception to construction. An alternative to the traditional design-bid-build process, ALDB puts the same people in charge of an entire project, resulting in better quality and cost of the finished building. Pentagram’s Eddie Opara and his team have collaborated with GLUCK+ on a comprehensive rebranding that highlights the firm’s multi-disciplinary approach in the new GLUCK+ name and identity, as well as a dynamic new website.

Designs of the Year Now Open

Now in its seventh year, the Design Museum’s Designs of the Year exhibition features the most innovative, inventive design spanning several disciplines, including architecture, digital, graphic and fashion. Marina Willer’s identity for the Serpentine Galleries was shortlisted earlier this year and can now be seen at the museum.

New Work: Great Eastern Energy

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Great Eastern Energy is one of the largest alternative suppliers of natural gas and electricity in New York, New Jersey and Massachusetts. Founded at the start of energy deregulation in 1996, GEE is an Energy Service Company (ESCO), or third-party energy retailer, that offers consumers the opportunity to choose who supplies their energy and helps them create more cost-efficient plans, then coordinates with local utility companies like Con Edison or National Grid for delivery of the energy to homes and businesses.

Pentagram’s Natasha Jen and team have designed a new identity for GEE that positions the company as a unique and innovative energy provider. Modern, friendly and accessible, the identity is part of a comprehensive program of graphics we created for GEE that helps educate consumers about energy and design their own solutions to save energy. Since the launch of the identity this winter, the number of consumers who have made the switch to GEE has increased by an extraordinary 500 percent.

A Canvas in the Cosmos

Pentagram’s Naresh Ramchandani and Marina Willer have lent their support to help create a prototype for SKYPAD – an intergalactic web app for WWF’s Earth Hour, the world’s largest switch-off event.

In collaboration with Google Labs and Grumpy Sailor, Naresh Ramchandani and his team conceptualised and named a fun, engaging, shareable concept to raise awareness for the event.

“We wanted to create a kind of galactic creative Avaaz,” says Naresh Ramchandani. “We wanted to create a canvas on which people could express, in constellation form, their support for Earth Hour and the Earth in general.”

New Work: Sotheby’s

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Established in 1744, Sotheby’s is one of the world’s oldest and largest auction houses, and the oldest company listed on the New York Stock Exchange (ticker symbol: BID). From its roots as a book dealership, the auction house has grown over the past three centuries into a global company that ranks alongside the great art museums in the breadth of its influence and expertise. Pentagram’s Abbott Miller has been collaborating with Sotheby’s over a two-year period to bring stronger coherence to the full spectrum of the company’s identity and communications, including its website, catalogues, and magazine. Miller and his team worked closely with Sotheby’s leadership, collections specialists, and design and technology teams in New York and London to develop the comprehensive program.

New Work: Jigsaw

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Jigsaw is the production company of the Academy Award-winning documentary filmmaker Alex Gibney, known for his gripping and insightful documentaries Taxi to the Dark Side, Enron: The Smartest Guys in the Room, We Steal Secrets: The Story of Wikileaks, and most recently, The Armstrong Lie, about Lance Armstrong. Pentagram’s Emily Oberman and team have created a new identity for Jigsaw that uses dynamic typography to convey the director’s hard-hitting yet balanced approach.

New Work: ‘Surf Texas’

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“If God meant for Texans to ski, he would have made bullshit white” is an anti-Texas bumper sticker that appeared in New Mexico and Colorado in the 1970s and 80s. You might think a similar derogatory sentiment could be said about Texans and surfing, but you’d be wrong. There are no mountains to ski on in the Lone Star State, but there is abundant coastline along the Gulf of Mexico—over 367 miles of it, to be exact. The Texas Gulf Coast is not Cape Cod or Malibu (nor does it want to be), but it does have a rugged beauty and charm all its own. And it has an enthusiastic and devoted surf culture that has not been fully documented until now.

Partner DJ Stout and lead designer Barrett Fry in Pentagram’s Austin office have designed one of the first serious visual explorations of the Texas Gulf coast surf scene which begins hitting bookstores this week. Surf Texas, published by the University of Texas Press with a foreword by Stephen Harrigan, showcases the lovingly crafted, black-and-white images of Austin photographer Kenny Braun. An exhibition and book release party for Surf Texas, Braun’s first monograph, will be held at the prestigious Stephen L. Clark Gallery in Austin this Saturday, March 22, from 6-9 PM.

New Work: ‘Szenasy, Design Advocate’

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For more than 30 years, the writer and educator Susan S. Szenasy has led the charge for ethical, sustainable and human-centered design. As editor in chief of the groundbreaking magazine Metropolis, Szenasy has guided and influenced generations of designers, architects, builders, manufacturers, journalists, educators and students. Szenasy, Design Advocate (Metropolis Books) is the first published collection of Szenasy’s writings. Edited by Ann S. Hudner, Akiko Busch, and Angela Riechers, the book includes editorials, reviews, stories, profiles, presentations, lectures, addresses, and even tweets. Pentagram’s Paula Scher has created a design for the book that conveys the revolutionary point of view of Szenasy’s writing and advocacy.

Szenasy will join Debbie Millman for a conversation and reception at the Museum of Arts and Design in New York tonight, March 20, at 7 pm. The event is free and open to the public with the museum’s pay-what-you-wish admission.

From the Archive: ‘Under the Skin’

This week sees the release of the critically acclaimed sci-fi horror-film Under the Skin, directed by Jonathan Glazer and starring Scarlett Johansson as an extra-terrestrial cruising the streets of Glasgow. The film is based on the Michel Faber novel published in 2000 by Canongate.

Angus Hyland designed the first edition of the book which had an initial run of only 2,000 copies. The design featured a semi-transparent flesh-textured jacket over a black and white image.